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- Monday Swimwear
Brand page · Clothing · United States
Monday Swimwear (mondayswimwear.com) traffic, ads & competitors 604k visits a month, 41 active Meta ads, Gravity score 628.
Monday Swimwear — Monday Swimwear is a women's swimwear, resort wear, activewear and loungewear brand founded by Natasha Oakley and Devin Brugman in 2014, known for its high-quality materials, immaculate fits, and construction that flatters women's curves. In September 2026 mondayswimwear.com drew an estimated 604k visits, down 8% on the month before. It ranks #241 of 97,158 Clothing brands in the United States and holds a 4.1 Trustpilot rating over 458 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Monday Swimwear is a women's swimwear, resort wear, activewear and loungewear brand founded by Natasha Oakley and Devin Brugman in 2014, known for its high-quality materials, immaculate fits, and construction that flatters women's curves.
01 · Traffic
Monday Swimwear website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Monday Swimwear drew an estimated 604k visits in September 2026, down 8% on the month before and up 10% over three months.
- Worldwide#21,385of 4.5m sites · Top 1%
- In United States#7,020of 1.2m sites · Top 1%
- Clothing, worldwide#1,738of 459,295 brands · Top 1%
- Clothing, United States#241of 97,158 brands · Top 1%
604k
estimated visits in September
1 mo ▼ −7.8%4 mo ▲ +9.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Monday Swimwear reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Monday Swimwear holds 4.1 out of 5 on Trustpilot over 458 reviews, 162 of them in the last twelve months: 68% of customers give five stars and 25% one star. That volume places Monday Swimwear in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Swimwear Store Activewear Store Clothing Store Lingerie Store Women's Clothing Store Underwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Monday Swimwear best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Monday Swimwear sells on Shopify, 93% of its catalogue in stock. The best seller is Exuma Raffia Hat - Straw, at US$105.00, followed by Byron Bottom - Black and Clovelly One Piece - Black/Ivory.
#1Exuma Raffia Hat - StrawMonday SwimwearUS$105.00In stock
#2Byron Bottom - BlackMonday SwimwearUS$97.00In stock
#3Clovelly One Piece - Black/IvoryMonday SwimwearUS$192.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Monday Swimwear in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 50% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$113.00
- Currency
- USD
04 · Ads
Monday Swimwear ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Monday Swimwear runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since April 2024 (image, text, video).
New Arrivals: Women's Swimwear | Monday SwimwearMonday Swimwear6 Oct 2026image
The Monte Solaro Floral Collection.Monday Swimwear6 Oct 2026video
New Arrivals: Women's Swimwear | Monday SwimwearMonday Swimwear6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Monday Swimwearverified
Image ad20 Oct 2026Monday Swimwearverified
Video ad20 Oct 2026Monday Swimwearverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Monday Swimwear influencers
The creators who tag @mondayswimwear on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mondayswimwear on Instagram, led by Devin Brugman (1.5m followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDevin Brugman@devinbrugman · 🇺🇸 US | Fashion style luxury Creator | 1.5m | 0.8% | 11 | Tagged @mondayswimwear |
06 · Competitors according to Gravity
Monday Swimwear competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Monday Swimwear among Clothing brands in the United States. The closest is Everything But Water, then Lolé Swim, Bydee, seafolly.com, BERLOOK, Swimsuits for All.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Everything But Watereverythingbutwater.com | |||||||
| Lolé Swimloleswim.com | |||||||
| Bydeebydeeaus.com | |||||||
| seafolly.comseafolly.com | |||||||
| BERLOOKberlook.com | |||||||
| Swimsuits for Allswimsuitsforall.com |
07 · Company
Who is behind Monday Swimwear?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Monday Swimwear is a company based in Beverly Hills, United States, founded in 2014 according to LinkedIn, on a domain registered in September 2013. It employs about 51 people.
- Entity country
- 🇺🇸 United States · Beverly Hills
- Founded
- 2014, per LinkedIn
- Domain registered
- 23 Sept 2013
- Status
- Operating
- Employees
- 51 on LinkedIn
- Own store
- mondayswimwear.com · Shopify · USD
- Catalogue
- 1,103 collections
08 · What people ask about Monday Swimwear
What people ask Google about Monday Swimwear.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Monday Swimwear a legit company?
According to Gravity by Benchr, Monday Swimwear is a brand based in Beverly Hills, United States: its website has existed since September 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 51 people on LinkedIn, it has 1,124,235 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Monday Swimwear reviews: is it worth it?
Customers rate Monday Swimwear 4.1 out of 5 on Trustpilot over 458 reviews, 162 of them in the last twelve months: 68% give five stars, 25% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Monday Swimwear sell?
Monday Swimwear is a women's swimwear, resort wear, activewear and loungewear brand founded by Natasha Oakley and Devin Brugman in 2014, known for its high-quality materials, immaculate fits, and construction that flatters women's curves. Gravity by Benchr classifies it under Clothing, with Swimwear making up 48% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Monday Swimwear cost?
Monday Swimwear's best seller, Exuma Raffia Hat - Straw, sells US$105.00 on mondayswimwear.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check mondayswimwear.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Monday Swimwear promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Monday Swimwear advertises on Facebook and Instagram and on Google, where its offers often run. Check mondayswimwear.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Monday Swimwear?
Monday Swimwear sells on its own website, mondayswimwear.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Monday Swimwear?
Gravity by Benchr records a company based in Beverly Hills, United States, founded in 2014 according to LinkedIn, on a domain registered in 2013, with 51 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Monday Swimwear doing well?
Yes. Gravity by Benchr estimates about 603,500 visits to mondayswimwear.com in September 2026, down 8% in a month and up 10% over three months. Monday Swimwear ranks #241 of 97,158 Clothing brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Monday Swimwear use?
Gravity by Benchr identifies mondayswimwear.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Monday Swimwear's ad budget?
Gravity by Benchr does not publish a spend figure for Monday Swimwear on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United States?
Among Clothing brands in the United States in the Gravity by Benchr index, Monday Swimwear ranks #241 of 97,158 by estimated traffic. Its closest competitors on the same market are Everything But Water, Lolé Swim, Bydee, seafolly.com and BERLOOK. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Monday Swimwear.