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- Moomin Arabia
Brand page · Kitchen & Dining
Moomin Arabia traffic, ads & competitors 140k visits a month, 102 active Meta ads.
Moomin Arabia — Moomin Arabia is an official online store that sells products featuring Tove Jansson's Moomin characters, including mugs, tableware, textiles, apparel, accessories, and various collectibles. In September 2026 moominarabia.com drew an estimated 140k visits, down 24% on the month before. It ranks #7 of 619 Kitchen & Dining brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Moomin Arabia is an official online store that sells products featuring Tove Jansson's Moomin characters, including mugs, tableware, textiles, apparel, accessories, and various collectibles.
01 · Traffic
Moomin Arabia website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Moomin Arabia drew an estimated 140k visits in September 2026, down 24% on the month before and up 29% over three months.
- Worldwide#70,607of 4.5m sites · Top 5%
- In Sweden#554of 27.3k sites · Top 5%
- Kitchen & Dining, worldwide#1,582of 145,612 brands · Top 5%
- Kitchen & Dining, Sweden#7of 619 brands · Top 5%
140k
estimated visits in September
1 mo ▼ −24.1%4 mo ▲ +28.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Moomin Arabia reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Moomin Arabia holds 2.3 out of 5 on Trustpilot over 8 reviews, 4 of them in the last twelve months: 13% of customers give five stars and 75% one star.
Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Moomin Arabia best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Moomin Arabia sells on Shopify, 81% of its catalogue in stock. The best seller is Muumi muki 0,3L Lomakuumetta, at €29.90, followed by Muumi minimuki setti Muumin Päivä 4kpl and Muumi minilautanen 10,5cm Muumin Päivä 2026.
#1Muumi muki 0,3L LomakuumettaMoomin Arabia€29.90In stock
#2Muumi minimuki setti Muumin Päivä 4kplMoomin Arabia€39.90In stock
#3Muumi minilautanen 10,5cm Muumin Päivä 2026Moomin Arabia€15.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Moomin Arabia in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 81%
- Upper price quartile
- US$35.73
- Currency
- EUR
04 · Ads
Moomin Arabia ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Moomin Arabia runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2023 (image, text, video).
10/7発売 ムーミン アラビア「ギフト オブ ラブ」 2026年の年間テーマ「Love 30」のフィナーレを飾るホリデーコレクション。 にぎやかなパーティーシーンを描いた、ホリデーシーズンを彩るアイテムが登場。 大切な人々との時間をより特別なものに。Moomin Arabia7 Oct 2026image
10/7発売 ムーミン アラビア「ギフト オブ ラブ」 2026年の年間テーマ「Love 30」のフィナーレを飾るホリデーコレクション。 にぎやかなパーティーシーンを描いた、ホリデーシーズンを彩るアイテムが登場。 大切な人々との時間をより特別なものに。Moomin Arabia7 Oct 2026video
10/7発売 ムーミン アラビア「ギフト オブ ラブ」 2026年の年間テーマ「Love 30」のフィナーレを飾るホリデーコレクション。 にぎやかなパーティーシーンを描いた、ホリデーシーズンを彩るアイテムが登場。 大切な人々との時間をより特別なものに。Moomin Arabia7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Fiskars Sweden (Vita) ABverified
Text ad21 Oct 2026Fiskars Sweden (Vita) ABverified
Image ad21 Oct 2026Fiskars Online Oy Abverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Moomin Arabia influencers
The creators who tag @moominarabia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Moomin Arabia competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Moomin Arabia among Kitchen & Dining brands. The closest is Emma Bridgewater, then eleanorbowmer.co.uk, shop.egan.it, Sophie Allport, The Official Moomin Shop, royalcopenhagen.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Emma Bridgewateremmabridgewater.co.uk | |||||||
| eleanorbowmer.co.ukeleanorbowmer.co.uk | |||||||
| shop.egan.itshop.egan.it | |||||||
| Sophie Allportsophieallport.com | |||||||
| The Official Moomin Shopshop.moomin.com | |||||||
| royalcopenhagen.comroyalcopenhagen.com |
07 · Company
Who is behind Moomin Arabia?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Moomin Arabia is an e-commerce brand, on a domain registered in October 2022.
- Domain registered
- 21 Oct 2022
- Own store
- moominarabia.com · Shopify · EUR
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Moomin Arabia
What people ask Google about Moomin Arabia.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Moomin Arabia legit or a scam?
According to Gravity by Benchr, Moomin Arabia is a brand: its website has existed since October 2022, it sells on a Shopify store, it has 65,396 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Moomin Arabia sell?
Moomin Arabia is an official online store that sells products featuring Tove Jansson's Moomin characters, including mugs, tableware, textiles, apparel, accessories, and various collectibles. Gravity by Benchr classifies it under Kitchen & Dining, with Tableware making up 11% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Moomin Arabia expensive?
Moomin Arabia's best seller, Muumi muki 0,3L Lomakuumetta, sells €29.90 on moominarabia.com. 81% of the catalogue is in stock. Gravity does not track prices daily: check moominarabia.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Moomin Arabia discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Moomin Arabia advertises on Facebook and Instagram and on Google, where its offers often run. Check moominarabia.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Moomin Arabia?
Moomin Arabia sells on its own website, moominarabia.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Moomin Arabia?
Gravity by Benchr records a company, whose domain was registered in 2022. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Moomin Arabia growing?
Yes. Gravity by Benchr estimates about 140,200 visits to moominarabia.com in September 2026, down 24% in a month and up 29% over three months. Moomin Arabia ranks #7 of 619 Kitchen & Dining brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Moomin Arabia use?
Gravity by Benchr identifies moominarabia.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records.
What is Moomin Arabia's ad budget?
Gravity by Benchr does not publish a spend figure for Moomin Arabia on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands?
Among Kitchen & Dining brands in the Gravity by Benchr index, Moomin Arabia ranks #7 of 619 by estimated traffic. Its closest competitors on the same market are Emma Bridgewater, eleanorbowmer.co.uk, shop.egan.it, Sophie Allport and The Official Moomin Shop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Moomin Arabia.