Brand page · Baby Toys & Activity Equipment · Hong Kong SAR China
Moonkie: 168K visits a month, 1,087 active Meta ads, Gravity score 646.
Moonkie — Moonkie is a brand that creates premium baby essentials to elevate the parenting experience, offering products for newborns, babies, and toddlers including dining, feeding, development, play, soothing, and daily essentials. In September 2026 moonkieshop.com drew an estimated 168K visits, down 35% on the month before. It ranks #7 of 390 Baby Toys & Activity Equipment brands in Hong Kong SAR China and holds a 4.6 Trustpilot rating over 4,673 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 10 peers: Baby Toys & Activity Equipment brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Moonkie is a brand that creates premium baby essentials to elevate the parenting experience, offering products for newborns, babies, and toddlers including dining, feeding, development, play, soothing, and daily essentials.
01 · Traffic
How much traffic Moonkie gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Moonkie drew an estimated 168K visits in September 2026, down 35% on the month before and down 34% over three months.
- Worldwide#60,626of 4.5M sites · Top 5%
- In United States#19,943of 1.2M sites · Top 5%
- Baby Toys & Activity Equipment, worldwide#16of 2,435 brands · Top 1%
- Baby Toys & Activity Equipment, United States#7of 390 brands · Top 5%
168K
estimated visits in September
1 mo ▼ −35.4%4 mo ▼ −33.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Moonkie.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Moonkie holds 4.6 out of 5 on Trustpilot over 4,673 reviews, 2,542 of them in the last twelve months: 83% of customers give five stars and 6% one star. That volume places Moonkie in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Moonkie scores 4.6 over 72 reviews.
Toy Manufacturer Children's Toys Store Gift Shop Children's Store Baby Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Moonkie sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Moonkie sells on Shopify, 95% of its catalogue in stock. The best seller is Baby Food Feeder - 2 Pack, at HK$150.00, followed by Luxe Playtime Gift Set and Silicone Baby Food Containers.
#1Baby Food Feeder - 2 PackMoonkieHK$150.00In stock
#2Luxe Playtime Gift SetMoonkieHK$628.00–HK$730.00In stock
#3Silicone Baby Food ContainersMoonkieHK$314.00–HK$385.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Moonkie in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 83% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$33.51
- Currency
- HKD
04 · Ads
What Moonkie is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Moonkie runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2024 (image, text, video).
Коли дитячі іграшки одночасно цікаві, безпечні й корисні для розвитку – мама може бути спокійна ❤️ Дякую @moonkie.de за щасливі миті дитинстMoonkie7 Oct 2026video
🎁 Shop & Win | Moonkie 6th Anniversary GiveawayMoonkie6 Oct 2026image
Follow for more mom hacks 🥑🍎🫐🥕 Use code Christine15 for a discount #startingsolids #babyfeeding #teethingrelief #momhack#canadianmomMoonkie6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026广州市创合科技有限公司verified
Text ad20 Oct 2026广州市创合科技有限公司verified
Text ad20 Oct 2026广州市创合科技有限公司verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Moonkie.
The creators who tag @moonkie_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @moonkie_official on Instagram, led by Raniyah.🦅 (18.1K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRaniyah.🦅@raniyah_94 · INTL | Beauty cosmetics skincare Creator | 18.1K | 0.3% | 3 | Tagged @moonkie_official |
06 · Competitors according to Gravity
Who Moonkie competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Moonkie among Baby Toys & Activity Equipment brands in Hong Kong SAR China. The closest is munchkin.com, then NUK USA, mambaby.com, Dr. Brown's, Tommee Tippee, anneclairebaby.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| munchkin.communchkin.com | |||||||
| NUK USAnuk-usa.com | |||||||
| mambaby.commambaby.com | |||||||
| Dr. Brown'sdrbrownsbaby.com | |||||||
| Tommee Tippeetommeetippee.com | |||||||
| anneclairebaby.comanneclairebaby.com |
07 · Company
The company behind Moonkie.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Moonkie is a company based in 尖沙咀, Hong Kong SAR China, founded in 2020 according to LinkedIn, on a domain registered in January 2021. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇭🇰 Hong Kong SAR China · 尖沙咀
- Founded
- 2020, per LinkedIn
- Domain registered
- 19 Jan 2021
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- moonkieshop.com · Shopify · USD
- Catalogue
- 61 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Moonkie
What people ask Google about Moonkie.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Moonkie legit or a scam?
According to Gravity by Benchr, Moonkie is a brand based in 尖沙咀, Hong Kong SAR China: its website has existed since January 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 240,825 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Moonkie reviews
Customers rate Moonkie 4.6 out of 5 on Trustpilot over 4,673 reviews, 2,542 of them in the last twelve months: 83% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Moonkie scores 4.6 over 72 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Moonkie known for?
Moonkie is a brand that creates premium baby essentials to elevate the parenting experience, offering products for newborns, babies, and toddlers including dining, feeding, development, play, soothing, and daily essentials. Gravity by Benchr classifies it under Baby Toys & Activity Equipment, with Baby & Toddler making up 13% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Moonkie expensive?
Moonkie's best seller, Baby Food Feeder - 2 Pack, sells HK$150.00 on moonkieshop.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check moonkieshop.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Moonkie discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Moonkie advertises on Facebook and Instagram and on Google, where its offers often run. Check moonkieshop.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Moonkie?
Moonkie sells on its own website, moonkieshop.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Moonkie?
Gravity by Benchr records a company based in 尖沙咀, Hong Kong SAR China, founded in 2020 according to LinkedIn, on a domain registered in 2021, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Moonkie doing well?
Not at the moment. Gravity by Benchr estimates about 167,900 visits to moonkieshop.com in September 2026, down 35% in a month and down 34% over three months. Moonkie ranks #7 of 390 Baby Toys & Activity Equipment brands in Hong Kong SAR China in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Moonkie use?
Gravity by Benchr identifies moonkieshop.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Moonkie spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Moonkie on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby Toys & Activity Equipment brands in Hong Kong SAR China?
Among Baby Toys & Activity Equipment brands in Hong Kong SAR China in the Gravity by Benchr index, Moonkie ranks #7 of 390 by estimated traffic. Its closest competitors on the same market are munchkin.com, NUK USA, mambaby.com, Dr. Brown's, Tommee Tippee. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Moonkie.