Brand page · Personal Care · United States
Moroccanoil: 629K visits a month, 145 active Meta ads, Gravity score 594.
Moroccanoil — Moroccanoil is a global leader in argan oil-infused beauty products, offering luxury hair care and body care products. The brand pioneered oil-infused haircare with its original Moroccanoil Treatment and has expanded to include premium products for all hair types. In September 2026 moroccanoil.com drew an estimated 629K visits, down 1% on the month before. It ranks #109 of 33,626 Personal Care brands in United States and holds a 2.0 Trustpilot rating over 142 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Moroccanoil is a global leader in argan oil-infused beauty products, offering luxury hair care and body care products. The brand pioneered oil-infused haircare with its original Moroccanoil Treatment and has expanded to include premium products for all hair types.
01 · Traffic
How much traffic Moroccanoil gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Moroccanoil drew an estimated 629K visits in September 2026, down 1% on the month before and down 4% over three months.
- Worldwide#20,721of 4.5M sites · Top 1%
- In United States#6,795of 1.2M sites · Top 1%
- Personal Care, worldwide#749of 215,119 brands · Top 1%
- Personal Care, United States#109of 33,626 brands · Top 1%
629K
estimated visits in September
1 mo ▼ −1.0%4 mo ▼ −3.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Moroccanoil.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Moroccanoil holds 2.0 out of 5 on Trustpilot over 142 reviews, 29 of them in the last twelve months: 20% of customers give five stars and 75% one star. That volume places Moroccanoil in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Health and Beauty Shop Hair Product Store Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Moroccanoil sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Moroccanoil sells on Shopify, 98% of its catalogue in stock. The best seller is Moroccanoil Treatment Original, at US$20.00–US$50.00, followed by Hydrating Conditioner and Hydrating Shampoo.
#1Moroccanoil Treatment OriginalMoroccanoilUS$20.00–US$50.00In stock
#2Hydrating ConditionerMoroccanoilUS$14.00–US$84.00In stock
#3Hydrating ShampooMoroccanoilUS$14.00–US$84.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Moroccanoil in its comparison group.
- Average rating
- 4.69 / 5
- Rated products
- 88% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$60.00
- Currency
- USD
04 · Ads
What Moroccanoil is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Moroccanoil runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2024 (image, text, video).
Overnight Leave-in MaskMoroccanoil13 Oct 2026video
Événement amis et familleMoroccanoil12 Oct 2026image
Événement amis et familleMoroccanoil12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026MOROCCANOIL, INC.verified
Text ad20 Oct 2026MOROCCANOIL, INC.verified
Text ad20 Oct 2026MCCANN DISCIPLINES LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Moroccanoil.
The creators who tag @moroccanoil on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @moroccanoil on Instagram, led by Wararat Narkpajon (711K followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| WWararat Narkpajon@senpomsalon · 🇹🇭 TH | Beauty cosmetics skincare Creator | 711K | 0.0% | 16 | Tagged @moroccanoil |
06 · Competitors according to Gravity
Who Moroccanoil competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Moroccanoil among Personal Care brands in United States. The closest is OUAI, then Oribe, Pureology, Aveda, The Body Shop, L'Occitane en Provence.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| OUAItheouai.com | |||||||
| Oribeoribe.com | |||||||
| Pureologypureology.com | |||||||
| Avedaaveda.com | |||||||
| The Body Shopus.thebodyshop.com | |||||||
| L'Occitane en Provencefr.loccitane.com |
07 · Company
The company behind Moroccanoil.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Moroccanoil is a company based in New York, United States, founded in 2007 according to LinkedIn, on a domain registered in March 2005. It employs about 713 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2007, per LinkedIn
- Domain registered
- 7 Mar 2005
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 713 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- moroccanoil.com · Shopify · USD
- Catalogue
- 95 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Moroccanoil
What people ask Google about Moroccanoil.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Moroccanoil legit or a scam?
According to Gravity by Benchr, Moroccanoil is a brand based in New York, United States: its website has existed since March 2005, it sells on a Shopify store, it employs 713 people on LinkedIn, it has 837,233 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Moroccanoil?
Customers rate Moroccanoil 2.0 out of 5 on Trustpilot over 142 reviews, 29 of them in the last twelve months: 20% give five stars, 75% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Moroccanoil sell?
Moroccanoil is a global leader in argan oil-infused beauty products, offering luxury hair care and body care products. The brand pioneered oil-infused haircare with its original Moroccanoil Treatment and has expanded to include premium products for all hair types. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 64% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Moroccanoil expensive?
Moroccanoil's best seller, Moroccanoil Treatment Original, sells from US$20.00 to US$50.00 on moroccanoil.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check moroccanoil.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Moroccanoil promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Moroccanoil advertises on Facebook and Instagram and on Google, where its offers often run. Check moroccanoil.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Moroccanoil?
Moroccanoil sells on its own website, moroccanoil.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Moroccanoil?
Gravity by Benchr records a company based in New York, United States, founded in 2007 according to LinkedIn, on a domain registered in 2005, with 713 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Moroccanoil doing well?
Not at the moment. Gravity by Benchr estimates about 628,800 visits to moroccanoil.com in September 2026, down 1% in a month and down 4% over three months. Moroccanoil ranks #109 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Moroccanoil use?
Gravity by Benchr identifies moroccanoil.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Moroccanoil spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Moroccanoil on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Moroccanoil ranks #109 of 33,626 by estimated traffic. Its closest competitors on the same market are OUAI, Oribe, Pureology, Aveda, The Body Shop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Moroccanoil.