Brand page · Personal Care · United States
Oribe: 239K visits a month, 243 active Meta ads, Gravity score 638.
Oribe — Oribe Hair Care is a specialty hair care brand that combines performance and luxury, offering award-winning shampoos, conditioners, treatments, and styling products for various hair types and textures. In September 2026 oribe.com drew an estimated 239K visits, up 15% on the month before. It ranks #346 of 33,626 Personal Care brands in United States and holds a 3.4 Trustpilot rating over 12 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Oribe Hair Care is a specialty hair care brand that combines performance and luxury, offering award-winning shampoos, conditioners, treatments, and styling products for various hair types and textures.
01 · Traffic
How much traffic Oribe gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Oribe drew an estimated 239K visits in September 2026, up 15% on the month before and down 2% over three months.
- Worldwide#45,259of 4.5M sites · Top 5%
- In United States#14,769of 1.2M sites · Top 5%
- Personal Care, worldwide#2,010of 215,119 brands · Top 1%
- Personal Care, United States#346of 33,626 brands · Top 5%
239K
estimated visits in September
1 mo ▲ +14.6%4 mo ▼ −1.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Oribe.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Oribe holds 3.4 out of 5 on Trustpilot over 12 reviews, 6 of them in the last twelve months: 42% of customers give five stars and 50% one star.
Hairdresser Hair Product Store Hair Salon Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Oribe sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Oribe sells on Shopify, 96% of its catalogue in stock. The best seller is Gold Lust Repair & Restore Shampoo, at US$23.00–US$179.00, followed by Gold Lust Repair & Restore Conditioner and Superfine Hair Spray Deluxe Sample.
#1Gold Lust Repair & Restore ShampooOribeUS$23.00–US$179.00In stock
#2Gold Lust Repair & Restore ConditionerOribeUS$24.00–US$207.00In stock
#3Superfine Hair Spray Deluxe SampleOribeUS$10.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Oribe in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 82% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$52.00
- Currency
- USD
04 · Ads
What Oribe is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Oribe runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since April 2023 (image, text, video).
An Icon For a ReasonOribe13 Oct 2026video
Give the Icons of OribeOribe12 Oct 2026image
An Iconic Holiday GiftOribe12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Oribe Hair Care, LLCverified
Text ad20 Oct 2026Oribe Hair Care, LLCverified
Text ad20 Oct 2026Oribe Hair Care, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Oribe.
The creators who tag @oribe on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @oribe on Instagram, led by Allure The Salon (19.2K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAllure The Salon@allure_thesalon · 🇦🇺 AU | Beauty cosmetics skincare Creator | 19.2K | 0.3% | 17 | Tagged @oribe |
06 · Competitors according to Gravity
Who Oribe competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Oribe among Personal Care brands in United States. The closest is OLAPLEX, then OUAI, Redken, Paul Mitchell, Aveda, Living Proof.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| OLAPLEXolaplex.com | |||||||
| OUAItheouai.com | |||||||
| Redkenredken.com | |||||||
| Paul Mitchellpaulmitchell.com | |||||||
| Avedaaveda.com | |||||||
| Living Prooflivingproof.com |
07 · Company
The company behind Oribe.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Oribe is a company based in Cincinnati, United States, on a domain registered in February 1997. It employs about 420 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Cincinnati
- Founded
- Data not available
- Domain registered
- 20 Feb 1997
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 420 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- oribe.com · Shopify · USD
- Catalogue
- 67 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Oribe
What people ask Google about Oribe.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Oribe legit or a scam?
According to Gravity by Benchr, Oribe is a brand based in Cincinnati, United States: its website has existed since February 1997, it sells on a Shopify store, it employs 420 people on LinkedIn, it has 517,037 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Oribe reviews: is it worth it?
Customers rate Oribe 3.4 out of 5 on Trustpilot over 12 reviews, 6 of them in the last twelve months: 42% give five stars, 50% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Oribe sell?
Oribe Hair Care is a specialty hair care brand that combines performance and luxury, offering award-winning shampoos, conditioners, treatments, and styling products for various hair types and textures. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 75% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Oribe cost?
Oribe's best seller, Gold Lust Repair & Restore Shampoo, sells from US$23.00 to US$179.00 on oribe.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check oribe.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Oribe have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Oribe advertises on Facebook and Instagram and on Google, where its offers often run. Check oribe.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Oribe?
Oribe sells on its own website, oribe.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Oribe?
Gravity by Benchr records a company based in Cincinnati, United States, whose domain was registered in 1997, with 420 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Oribe doing well?
Not at the moment. Gravity by Benchr estimates about 238,600 visits to oribe.com in September 2026, up 15% in a month and down 2% over three months. Oribe ranks #346 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Oribe use?
Gravity by Benchr identifies oribe.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Oribe spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Oribe on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Oribe ranks #346 of 33,626 by estimated traffic. Its closest competitors on the same market are OLAPLEX, OUAI, Redken, Paul Mitchell, Aveda. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Oribe.