Brand page · Clothing Accessories · United States
MOSCOT: 718k visits a month, 147 active Meta ads, Gravity score 575.
MOSCOT — MOSCOT is a family-owned eyewear brand based in New York City, renowned for its iconic eyewear with over 100 years of optical expertise. In September 2026 moscot.com drew an estimated 718k visits, down 17% on the month before. It ranks #25 of 34,142 Clothing Accessories brands in United States and holds a 2.3 Trustpilot rating over 138 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 376 peers: Clothing Accessories brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MOSCOT is a family-owned eyewear brand based in New York City, renowned for its iconic eyewear with over 100 years of optical expertise.
01 · Traffic
How much traffic MOSCOT gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MOSCOT drew an estimated 718k visits in September 2026, down 17% on the month before and down 19% over three months.
- Worldwide#18,663of 4.5m sites · Top 1%
- In United States#6,154of 1.2m sites · Top 1%
- Clothing Accessories, worldwide#78of 85,207 brands · Top 1%
- Clothing Accessories, United States#25of 34,142 brands · Top 1%
718k
estimated visits in September
1 mo ▼ −16.9%4 mo ▼ −19.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MOSCOT.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MOSCOT holds 2.3 out of 5 on Trustpilot over 138 reviews, 35 of them in the last twelve months: 24% of customers give five stars and 55% one star. That volume places MOSCOT in the top 30% of the 270,321 Trustpilot pages in the Gravity index. On Google, MOSCOT scores 4.5 over 35 reviews.
Health & Medical
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MOSCOT sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MOSCOT sells on Shopify, 100% of its catalogue in stock. The best seller is LEMTOSH, at US$340.00, followed by LEMTOSH SUN and Optical Single Vision.
#1LEMTOSHMOSCOTUS$340.00In stock
#2LEMTOSH SUNMOSCOTUS$370.00In stock
#3Optical Single VisionMOSCOTUS$100.00–US$720.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MOSCOT in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 80% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$370.00
- Currency
- USD
04 · Ads
What MOSCOT is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MOSCOT runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Heritage Craftsmanship. Optical Expertise. NYC. Since 1915.MOSCOT7 Oct 2026image
Meet the NEW LEMTOSH Polychrome Collection, featuring 3 bold colorways, and one EYE-conic frame.MOSCOT7 Oct 2026video
Meet the NEW LEMTOSH Polychrome Collection, featuring 3 bold colorways, and one EYE-conic frame.MOSCOT6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026MOSCOT.COM LLCverified
Text ad20 Oct 2026MOSCOT.COM LLCverified
Text ad20 Oct 2026MOSCOT.COM LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MOSCOT.
The creators who tag @moscotnyc on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @moscotnyc on Instagram, led by 河野太郎 / BEAMS PLUS (10.7k followers, 2.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| 河河野太郎 / BEAMS PLUS@taro_kono_ · 🇯🇵 JP | Fashion style luxury Creator | 10.7k | 2.6% | 26 | Tagged @moscotnyc |
06 · Competitors according to Gravity
Who MOSCOT competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MOSCOT among Clothing Accessories brands in United States. The closest is Fashion Eyewear, then arnette.com, gentlemonster.com, Matsuda, oliverpeoples.com, metioeyewear.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fashion Eyewearfashioneyewear.com | |||||||
| arnette.comarnette.com | |||||||
| gentlemonster.comgentlemonster.com | |||||||
| Matsudamatsuda.com | |||||||
| oliverpeoples.comoliverpeoples.com | |||||||
| metioeyewear.commetioeyewear.com |
07 · Company
The company behind MOSCOT.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MOSCOT is a company based in New York City, United States, founded in 1915 according to LinkedIn, on a domain registered in July 2004. It employs about 242 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York City
- Founded
- 1915, per LinkedIn
- Domain registered
- 10 Jul 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 242 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- moscot.com · Shopify · USD
- Catalogue
- 191 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MOSCOT
What people ask Google about MOSCOT.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MOSCOT a legit company?
According to Gravity by Benchr, MOSCOT is a brand based in New York City, United States: its website has existed since July 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 242 people on LinkedIn, it has 557,307 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
MOSCOT reviews
Customers rate MOSCOT 2.3 out of 5 on Trustpilot over 138 reviews, 35 of them in the last twelve months: 24% give five stars, 55% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. On Google, MOSCOT scores 4.5 over 35 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does MOSCOT sell?
MOSCOT is a family-owned eyewear brand based in New York City, renowned for its iconic eyewear with over 100 years of optical expertise. Gravity by Benchr classifies it under Clothing Accessories, with Sunglasses making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is MOSCOT expensive?
MOSCOT's best seller, LEMTOSH, sells US$340.00 on moscot.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check moscot.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does MOSCOT have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MOSCOT advertises on Facebook and Instagram and on Google, where its offers often run. Check moscot.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy MOSCOT?
MOSCOT sells on its own website, moscot.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns MOSCOT?
Gravity by Benchr records a company based in New York City, United States, founded in 1915 according to LinkedIn, on a domain registered in 2004, with 242 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MOSCOT doing well?
Not at the moment. Gravity by Benchr estimates about 718,200 visits to moscot.com in September 2026, down 17% in a month and down 19% over three months. MOSCOT ranks #25 of 34,142 Clothing Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MOSCOT use?
Gravity by Benchr identifies moscot.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is MOSCOT's ad budget?
Gravity by Benchr does not publish a spend figure for MOSCOT on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in United States?
Among Clothing Accessories brands in United States in the Gravity by Benchr index, MOSCOT ranks #25 of 34,142 by estimated traffic. Its closest competitors on the same market are Fashion Eyewear, arnette.com, gentlemonster.com, Matsuda and oliverpeoples.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MOSCOT.