1. Gravity
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  3. Sporting Goods
  4. Outdoor Recreation
  5. Muc-Off

Brand page · Outdoor Recreation · United Kingdom

Muc-Off Top 1% worldwide Top 1% in the United Kingdom Top 1% in Outdoor Recreation Top 1% in Outdoor Recreation in the United Kingdom
muc-off.com·🇬🇧 Poole, United Kingdom· Shopify·Since 2002

Muc-Off traffic, ads & competitors 391k visits a month, 108 active Meta ads, Gravity score 657.

Muc-Off — Muc-Off UK is a bicycle and motorcycle maintenance brand that produces cleaning products, lubricants, oils, and apparel to keep vehicles running at full potential. In September 2026 muc-off.com drew an estimated 391k visits, down 1% on the month before. It ranks #17 of 3,414 Outdoor Recreation brands in the United Kingdom and holds a 4.7 Trustpilot rating over 15,422 reviews.

muc-off.com@mucoff 650kYouTube 104kFacebookLinkedIn 19.6kTrustpilot 4.7Meta Ad Library 108

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
391k
−1% vs. August 2026
Instagram followers
650k
6,596 posts · @mucoff
Trustpilot
4.7
15,422 reviews · 2,000 in 12 months
Meta ads
108
active · on Google since 2021
Products
93%
in stock · 336 collections
Rank in the United Kingdom
#17
of 3,414 in Outdoor Recreation
LinkedIn
19.6k
followers · 128 employees
Earned media value
€3.9k
per month, Instagram

Gravity score

657/ 1000 · 9 of 10 indicators rated
Brand Power614
Momentum620
Performance736

Percentiles within 87 peers: Outdoor Recreation brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Muc-Off UK is a bicycle and motorcycle maintenance brand that produces cleaning products, lubricants, oils, and apparel to keep vehicles running at full potential.

01 · Traffic

Muc-Off website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Muc-Off drew an estimated 391k visits in September 2026, down 1% on the month before and up 9% over three months.

  • Worldwide#30,374of 4.5m sites · Top 1%
  • In United Kingdom#1,466of 192k sites · Top 1%
  • Outdoor Recreation, worldwide#316of 101,136 brands · Top 1%
  • Outdoor Recreation, United Kingdom#17of 3,414 brands · Top 1%
Monthly visitssource Sept 2026

391k

estimated visits in September

1 mo ▼ −1.3%4 mo ▲ +9.0%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Muc-Off reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Muc-Off holds 4.7 out of 5 on Trustpilot over 15,422 reviews, 2,000 of them in the last twelve months: 84% of customers give five stars and 6% one star. That volume places Muc-Off in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%. On Google, Muc-Off scores 4.9 over 26 reviews.

Trustpilotclaimed page · read 21 Oct 2026
4.7TrustScore · 15,422 reviews · 2,000 in 12 months
Top 5% review volumeTop 10% rating quality
5 ★84%
4 ★6%
3 ★2%
2 ★2%
1 ★6%

Bicycle Store Motorsports Store

Google reviewsread 20 Oct 2026
4.926 reviews on the Google business profile
5 ★62%
4 ★4%
3 ★4%
2 ★4%
1 ★27%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Muc-Off best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Muc-Off sells on Shopify, 93% of its catalogue in stock. The best seller is Mechanics Gloves, at £10.00, followed by MTB Tubeless Sealant and Bio Drivetrain Cleaner.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cycling10%
Vehicle Maintenance, Care & Decor4%
Gift Cards2%
Activewear1%

Share of the catalogue by product family.

Activity mixdominant: Outdoor Recreation
Outdoor Recreation43%
Vehicle Parts & Accessories18%
Clothing13%
Personal Care3%
Kitchen & Dining3%

The dominant category places Muc-Off in its comparison group.

Prices and ratingsstore data
Average rating
4.86 / 5
Rated products
72% of the catalogue
In stock
93%
Upper price quartile
US$52.94
Currency
GBP

05 · Influencers

Muc-Off influencers

The creators who tag @mucoff on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @mucoff on Instagram, led by Gemma Corbera 💎 (78.7k followers, 2.9% engagement).

Influencersaccounts tagging @mucoff · Instagram
AccountProfileFollowersEngagementTagsRelationship
GGemma Corbera 💎@gemmacorbera · INTLPro sports athletes Creator78.7k2.9%11Tagged @mucoff
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Muc-Off competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Muc-Off among Outdoor Recreation brands in the United Kingdom. The closest is SILCA, then MOTUL, Vittoria, MTBIKER, Bici, cyclomonster.com.

CompetitorsOutdoor Recreation · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
SILCAsilca.cc
MOTULmotul.com
Vittoriaint.vittoria.com
MTBIKERmtbiker.hu
Bicibici.cc
cyclomonster.comcyclomonster.com
Competitors Gravity finds for Muc-Off. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Muc-Off with SILCA

07 · Company

Who is behind Muc-Off?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Muc-Off is a company based in Poole, United Kingdom, founded in 1994 according to LinkedIn, on a domain registered in September 2002. It employs about 128 people.

Legal entityGravity index, Nov 2026
Entity country
🇬🇧 United Kingdom · Poole
Founded
1994, per LinkedIn
Domain registered
4 Sept 2002
Status
Operating
Employees
128 on LinkedIn
DistributionGravity index, Nov 2026
Own store
muc-off.com · Shopify · GBP
Catalogue
336 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Muc-Off

What people ask Google about Muc-Off.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Muc-Off a legit company?

According to Gravity by Benchr, Muc-Off is a brand based in Poole, United Kingdom: its website has existed since September 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 128 people on LinkedIn, it has 649,523 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Muc-Off reviews

Customers rate Muc-Off 4.7 out of 5 on Trustpilot over 15,422 reviews, 2,000 of them in the last twelve months: 84% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Muc-Off scores 4.9 over 26 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Muc-Off?

Muc-Off UK is a bicycle and motorcycle maintenance brand that produces cleaning products, lubricants, oils, and apparel to keep vehicles running at full potential. Gravity by Benchr classifies it under Outdoor Recreation, with Cycling making up 10% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Muc-Off prices: how much is it?

Muc-Off's best seller, Mechanics Gloves, sells £10.00 on muc-off.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check muc-off.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Muc-Off discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Muc-Off advertises on Facebook and Instagram and on Google, where its offers often run. Check muc-off.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Muc-Off?

Muc-Off sells on its own website, muc-off.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Muc-Off?

Gravity by Benchr records a company based in Poole, United Kingdom, founded in 1994 according to LinkedIn, on a domain registered in 2002, with 128 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Muc-Off growing?

Yes. Gravity by Benchr estimates about 390,600 visits to muc-off.com in September 2026, down 1% in a month and up 9% over three months. Muc-Off ranks #17 of 3,414 Outdoor Recreation brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Muc-Off use?

Gravity by Benchr identifies muc-off.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Muc-Off's ad budget?

Gravity by Benchr does not publish a spend figure for Muc-Off on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Outdoor Recreation brands in the United Kingdom?

Among Outdoor Recreation brands in the United Kingdom in the Gravity by Benchr index, Muc-Off ranks #17 of 3,414 by estimated traffic. Its closest competitors on the same market are SILCA, MOTUL, Vittoria, MTBIKER and Bici. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Muc-Off.