Brand page · Outdoor Recreation · United States
SILCA: 420k visits a month, 51 active Meta ads, Gravity score 681.
SILCA — SILCA is a manufacturer of premium bicycle accessories including chain wax and lube, pumps, tools, tires, tubeless products, cleaners, and bar tape. In September 2026 silca.cc drew an estimated 420k visits, down 13% on the month before. It ranks #47 of 14,873 Outdoor Recreation brands in United States and holds a 3.2 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 316 peers: Outdoor Recreation brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SILCA is a manufacturer of premium bicycle accessories including chain wax and lube, pumps, tools, tires, tubeless products, cleaners, and bar tape.
01 · Traffic
How much traffic SILCA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SILCA drew an estimated 420k visits in September 2026, down 13% on the month before and down 1% over three months.
- Worldwide#28,572of 4.5m sites · Top 1%
- In United States#9,301of 1.2m sites · Top 1%
- Outdoor Recreation, worldwide#286of 101,136 brands · Top 1%
- Outdoor Recreation, United States#47of 14,873 brands · Top 1%
420k
estimated visits in September
1 mo ▼ −12.9%4 mo ▼ −1.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SILCA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SILCA holds 3.2 out of 5 on Trustpilot over 10 reviews, 2 of them in the last twelve months: 30% of customers give five stars and 50% one star. On Google, SILCA scores 4.5 over 48 reviews.
Bicycle Repair Shop Bicycle Store Bike Accessories Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SILCA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SILCA sells on Shopify, 83% of its catalogue in stock. The best seller is Super Secret Chain Lube, at US$16.00–US$45.00, followed by SILCA Secret Chain Blend - Hot Melt Wax and Aero Socks - Tall.
#1Super Secret Chain LubeSILCAUS$16.00–US$45.00In stock
#2SILCA Secret Chain Blend - Hot Melt WaxSILCAUS$40.00In stock
#3Aero Socks - TallSILCAUS$30.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SILCA in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 96% of the catalogue
- In stock
- 83%
- Upper price quartile
- US$73.00
- Currency
- USD
04 · Ads
What SILCA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SILCA runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since September 2022 (image, text, video).
A Pack For Every OccasionSILCA6 Oct 2026video
SILCA has made the world’s finest cycling tools and lubes since 1917. Over 19,000+ 5 star reviews. Free shipping on orders over $99.SILCA3 Oct 2026image
Featuring the BOA® Fit SystemSILCA1 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026AEROMIND LLCverified
Text ad20 Oct 2026AEROMIND LLCverified
Text ad20 Oct 2026AEROMIND LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SILCA.
The creators who tag @silca_velo on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @silca_velo on Instagram, led by Firefly Bicycles (80.1k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFirefly Bicycles@fireflybicycles · 🇺🇸 US | Fitness sport bodybuilding Creator | 80.1k | 0.4% | 11 | Tagged @silca_velo |
06 · Competitors according to Gravity
Who SILCA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SILCA among Outdoor Recreation brands in United States. The closest is Muc-Off EU, then Vittoria, schwalbe.com, Topeak, Park Tool, Crankbrothers.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Muc-Off EUeu.muc-off.com | |||||||
| Vittoriaint.vittoria.com | |||||||
| schwalbe.comschwalbe.com | |||||||
| Topeaktopeak.com | |||||||
| Park Toolparktool.com | |||||||
| Crankbrotherscrankbrothers.com |
07 · Company
The company behind SILCA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SILCA is a company based in Indianapolis, United States, founded in 1917 according to LinkedIn, on a domain registered in August 2013. It employs about 37 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Indianapolis
- Founded
- 1917, per LinkedIn
- Domain registered
- 7 Aug 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 37 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- silca.cc · Shopify · USD
- Catalogue
- 90 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SILCA
What people ask Google about SILCA.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SILCA a legit company?
According to Gravity by Benchr, SILCA is a brand based in Indianapolis, United States: its website has existed since August 2013, it sells on a Shopify store, it employs 37 people on LinkedIn, it has 70,955 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
SILCA reviews: is it worth it?
Customers rate SILCA 3.2 out of 5 on Trustpilot over 10 reviews, 2 of them in the last twelve months: 30% give five stars, 50% one star. On Google, SILCA scores 4.5 over 48 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SILCA?
SILCA is a manufacturer of premium bicycle accessories including chain wax and lube, pumps, tools, tires, tubeless products, cleaners, and bar tape. Gravity by Benchr classifies it under Outdoor Recreation, with Cycling making up 7% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
SILCA prices: how much is it?
SILCA's best seller, Super Secret Chain Lube, sells from US$16.00 to US$45.00 on silca.cc. 83% of the catalogue is in stock. Gravity does not track prices daily: check silca.cc before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a SILCA discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SILCA advertises on Facebook and Instagram and on Google, where its offers often run. Check silca.cc for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy SILCA?
SILCA sells on its own website, silca.cc, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind SILCA?
Gravity by Benchr records a company based in Indianapolis, United States, founded in 1917 according to LinkedIn, on a domain registered in 2013, with 37 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SILCA growing?
Not at the moment. Gravity by Benchr estimates about 420,400 visits to silca.cc in September 2026, down 13% in a month and down 1% over three months. SILCA ranks #47 of 14,873 Outdoor Recreation brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SILCA use?
Gravity by Benchr identifies silca.cc as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is SILCA's ad budget?
Gravity by Benchr does not publish a spend figure for SILCA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United States?
Among Outdoor Recreation brands in United States in the Gravity by Benchr index, SILCA ranks #47 of 14,873 by estimated traffic. Its closest competitors on the same market are Muc-Off EU, Vittoria, schwalbe.com, Topeak and Park Tool. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SILCA.