Brand page · Clothing · United States
MUNICIPAL: 82.3k visits a month, 605 active Meta ads, Gravity score 540.
MUNICIPAL — MUNICIPAL is a performance lifestyle brand that creates premium apparel and footwear for people whose lives don't fit neatly into categories, designed to move between work, training, travel, and recovery. In September 2026 municipal.com drew an estimated 82.3k visits, down 28% on the month before. It ranks #1,815 of 97,158 Clothing brands in United States.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MUNICIPAL is a performance lifestyle brand that creates premium apparel and footwear for people whose lives don't fit neatly into categories, designed to move between work, training, travel, and recovery.
01 · Traffic
How much traffic MUNICIPAL gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MUNICIPAL drew an estimated 82.3k visits in September 2026, down 28% on the month before and down 11% over three months.
- Worldwide#110,973of 4.5m sites · Top 5%
- In United States#36,263of 1.2m sites · Top 5%
- Clothing, worldwide#10,655of 459,295 brands · Top 5%
- Clothing, United States#1,815of 97,158 brands · Top 5%
82.3k
estimated visits in September
1 mo ▼ −28.1%4 mo ▼ −10.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MUNICIPAL.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MUNICIPAL holds 2.9 out of 5 on Trustpilot over 4 reviews, 3 of them in the last twelve months: 0% of customers give five stars and 50% one star.
Sportswear Store Clothing Store Men's Clothing Store Streetwear Store Clothing Supplier Activewear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MUNICIPAL sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MUNICIPAL sells on Shopify, 72% of its catalogue in stock. The best seller is M.OG Shoes, at US$140.00, followed by M.OG Shoes and Podium Slides.
#1M.OG ShoesMUNICIPALUS$140.00In stock
#2M.OG ShoesMUNICIPALUS$140.00In stock
#3Podium SlidesMUNICIPALUS$89.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MUNICIPAL in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 71% of the catalogue
- In stock
- 72%
- Upper price quartile
- US$82.35
- Currency
- USD
04 · Ads
What MUNICIPAL is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MUNICIPAL runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2024 (image, text, video).
Best-in-Class ComfortMUNICIPAL CO.8 Oct 2026video
Comfort From Head to ToeMUNICIPAL CO.8 Oct 2026video
Comfort From Head to ToeMUNICIPAL CO.8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Municipal Apparel Company, LLCverified
Text ad20 Oct 2026Municipal Apparel Company, LLCverified
Text ad20 Oct 2026Municipal Apparel Company, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MUNICIPAL.
The creators who tag @municipal on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @municipal on Instagram, led by Erik T Edwards (595k followers, 2.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EErik T Edwards@iamerike · 🇺🇸 US | Fitness sport bodybuilding Creator | 595k | 2.6% | 10 | Tagged @municipal |
06 · Competitors according to Gravity
Who MUNICIPAL competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MUNICIPAL among Clothing brands in United States. The closest is Huk, then XX-XY Athletics, TTD ATHLETICS, Barbell Apparel, tasc, SAVD Clothing.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hukhuk.com | |||||||
| XX-XY Athleticsxx-xyathletics.com | |||||||
| TTD ATHLETICSttdathletics.com | |||||||
| Barbell Apparelbarbellapparel.com | |||||||
| tasctascperformance.com | |||||||
| SAVD Clothingsavdclothing.com |
07 · Company
The company behind MUNICIPAL.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MUNICIPAL is a company based in Oceanside, United States, founded in 2019 according to LinkedIn, on a domain registered in October 1995. It employs about 190 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Oceanside
- Founded
- 2019, per LinkedIn
- Domain registered
- 9 Oct 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 190 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- municipal.com · Shopify · USD
- Catalogue
- 158 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MUNICIPAL
What people ask Google about MUNICIPAL.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MUNICIPAL legit or a scam?
According to Gravity by Benchr, MUNICIPAL is a brand based in Oceanside, United States: its website has existed since October 1995, it sells on a Shopify store, it employs 190 people on LinkedIn, it has 572,224 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does MUNICIPAL sell?
MUNICIPAL is a performance lifestyle brand that creates premium apparel and footwear for people whose lives don't fit neatly into categories, designed to move between work, training, travel, and recovery. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 8% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does MUNICIPAL cost?
MUNICIPAL's best seller, M.OG Shoes, sells US$140.00 on municipal.com. 72% of the catalogue is in stock. Gravity does not track prices daily: check municipal.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does MUNICIPAL have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MUNICIPAL advertises on Facebook and Instagram and on Google, where its offers often run. Check municipal.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy MUNICIPAL?
MUNICIPAL sells on its own website, municipal.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind MUNICIPAL?
Gravity by Benchr records a company based in Oceanside, United States, founded in 2019 according to LinkedIn, on a domain registered in 1995, with 190 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MUNICIPAL doing well?
Not at the moment. Gravity by Benchr estimates about 82,300 visits to municipal.com in September 2026, down 28% in a month and down 11% over three months. MUNICIPAL ranks #1,815 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MUNICIPAL use?
Gravity by Benchr identifies municipal.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does MUNICIPAL spend on Meta ads?
Gravity by Benchr does not publish a spend figure for MUNICIPAL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, MUNICIPAL ranks #1,815 of 97,158 by estimated traffic. Its closest competitors on the same market are Huk, XX-XY Athletics, TTD ATHLETICS, Barbell Apparel and tasc. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MUNICIPAL.