Brand page · Clothing · Australia
Muscle Nation: 438k visits a month, 2,581 active Meta ads, Gravity score 651.
Muscle Nation — Muscle Nation is an Australian activewear and supplement brand that sells gym apparel and supplements including Protein Water, with products shipped to over 160 countries. In September 2026 musclenation.org drew an estimated 438k visits, down 36% on the month before. It ranks #72 of 12,275 Clothing brands in Australia and holds a 4.2 Trustpilot rating over 685 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Muscle Nation is an Australian activewear and supplement brand that sells gym apparel and supplements including Protein Water, with products shipped to over 160 countries.
01 · Traffic
How much traffic Muscle Nation gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Muscle Nation drew an estimated 438k visits in September 2026, down 36% on the month before and down 31% over three months.
- Worldwide#27,638of 4.5m sites · Top 1%
- In Australia#534of 105k sites · Top 1%
- Clothing, worldwide#2,306of 459,295 brands · Top 1%
- Clothing, Australia#72of 12,275 brands · Top 1%
438k
estimated visits in September
1 mo ▼ −35.8%4 mo ▼ −30.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Muscle Nation.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Muscle Nation holds 4.2 out of 5 on Trustpilot over 685 reviews, 199 of them in the last twelve months: 78% of customers give five stars and 14% one star. That volume places Muscle Nation in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Activewear Store Health Food Store Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Muscle Nation sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Muscle Nation sells on Shopify, 98% of its catalogue in stock. The best seller is PROTEIN WATER - Sample Pack - 8 Flavours, at A$31.99, followed by 500ml MN Shaker and Electric Hand Mixer.
#1PROTEIN WATER - Sample Pack - 8 FlavoursMuscle NationA$31.99In stock
#2500ml MN ShakerMuscle NationA$14.99In stock
#3Electric Hand MixerMuscle NationA$24.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Muscle Nation in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 96% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$52.30
- Currency
- AUD
04 · Ads
What Muscle Nation is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Muscle Nation runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since July 2024 (image, text, video).
Snatched, sculpted, zero visible scrunch 🍑Muscle Nation14 Oct 2026image
Snatched, sculpted, zero visible scrunch 🍑Muscle Nation14 Oct 2026image
Activewear That Disappears On YouMuscle Nation14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026MUSCLE NATION WEBSTORE PTY LTDverified
Text ad20 Oct 2026MUSCLE NATION WEBSTORE PTY LTDverified
Text ad20 Oct 2026MUSCLE NATION WEBSTORE PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Muscle Nation.
The creators who tag @musclenation on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @musclenation on Instagram, led by AUS WEIGHTLIFTER NAY ❤️🔥 (19.2k followers, 99.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAUS WEIGHTLIFTER NAY ❤️🔥@weightliftingnay · 🇦🇺 AU | Fitness sport bodybuilding Creator | 19.2k | 99.1% | 9 | Tagged @musclenation |
06 · Competitors according to Gravity
Who Muscle Nation competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Muscle Nation among Clothing brands in Australia. The closest is myprotein.com, then gymgrossisten.com, proteinfabrikken.no, GymBeam, Bodybuilding.com, Myprotein.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| myprotein.commyprotein.com | |||||||
| gymgrossisten.comgymgrossisten.com | |||||||
| proteinfabrikken.noproteinfabrikken.no | |||||||
| GymBeamgymbeam.cz | |||||||
| Bodybuilding.combodybuilding.com | |||||||
| Myproteinmyprotein.co.in |
07 · Company
The company behind Muscle Nation.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Muscle Nation is a company based in Tingalpa, Australia, on a domain registered in November 2013. It employs about 68 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Tingalpa
- Founded
- Data not available
- Domain registered
- 3 Nov 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 68 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- musclenation.org · Shopify · AUD
- Catalogue
- 2,134 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Muscle Nation
What people ask Google about Muscle Nation.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Muscle Nation legit or a scam?
According to Gravity by Benchr, Muscle Nation is a brand based in Tingalpa, Australia: its website has existed since November 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 68 people on LinkedIn, it has 804,388 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Muscle Nation reviews
Customers rate Muscle Nation 4.2 out of 5 on Trustpilot over 685 reviews, 199 of them in the last twelve months: 78% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Muscle Nation sell?
Muscle Nation is an Australian activewear and supplement brand that sells gym apparel and supplements including Protein Water, with products shipped to over 160 countries. Gravity by Benchr classifies it under Clothing, with Activewear making up 81% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Muscle Nation expensive?
Muscle Nation's best seller, PROTEIN WATER - Sample Pack - 8 Flavours, sells A$31.99 on musclenation.org. 98% of the catalogue is in stock. Gravity does not track prices daily: check musclenation.org before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Muscle Nation discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Muscle Nation advertises on Facebook and Instagram and on Google, where its offers often run. Check musclenation.org for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Muscle Nation?
Muscle Nation sells on its own website, musclenation.org, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Muscle Nation?
Gravity by Benchr records a company based in Tingalpa, Australia, whose domain was registered in 2013, with 68 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Muscle Nation growing?
Not at the moment. Gravity by Benchr estimates about 437,700 visits to musclenation.org in September 2026, down 36% in a month and down 31% over three months. Muscle Nation ranks #72 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Muscle Nation use?
Gravity by Benchr identifies musclenation.org as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Muscle Nation spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Muscle Nation on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Muscle Nation ranks #72 of 12,275 by estimated traffic. Its closest competitors on the same market are myprotein.com, gymgrossisten.com, proteinfabrikken.no, GymBeam and Bodybuilding.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Muscle Nation.