- Gravity
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- Furniture
- Cabinets & Storage
- Mustard Made
Brand page · Cabinets & Storage · Australia
Mustard Made: 225k visits a month, 251 active Meta ads, Gravity score 654.
Mustard Made — Mustard Made Australia creates colourful lockers for home, work and play spaces. The brand offers practical and pretty storage solutions in various colours and styles. In September 2026 mustardmade.com drew an estimated 225k visits, up 7% on the month before. It ranks #9 of 1,551 Cabinets & Storage brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Cabinets & Storage brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mustard Made Australia creates colourful lockers for home, work and play spaces. The brand offers practical and pretty storage solutions in various colours and styles.
01 · Traffic
How much traffic Mustard Made gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mustard Made drew an estimated 225k visits in September 2026, up 7% on the month before and up 18% over three months.
- Worldwide#47,389of 4.5m sites · Top 5%
- In United States#15,488of 1.2m sites · Top 5%
- Cabinets & Storage, worldwide#77of 12,243 brands · Top 1%
- Cabinets & Storage, United States#9of 1,551 brands · Top 1%
225k
estimated visits in September
1 mo ▲ +6.6%4 mo ▲ +18.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mustard Made.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mustard Made holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.
Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mustard Made sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mustard Made sells on Shopify, 98% of its catalogue in stock. The best seller is The Shorty in Blush, at A$229.00, followed by The Baskets in Sage and The Baskets in Blush.
#1The Shorty in BlushMustard MadeA$229.00In stock
#2The Baskets in SageMustard MadeA$69.00In stock
#3The Baskets in BlushMustard MadeA$69.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mustard Made in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 99% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$292.21
- Currency
- AUD
04 · Ads
What Mustard Made is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mustard Made runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2023 (image, text, video).
Storage made to be seenMustard Made7 Oct 2026video
The new neutralsMustard Made6 Oct 2026image
Bring calm homeMustard Made6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Mustard Made UK LTDverified
Text ad20 Oct 2026Mustard Made UK LTDverified
Text ad20 Oct 2026Mustard Made Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mustard Made.
The creators who tag @mustardmade on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mustardmade on Instagram, led by Leanne (19k followers, 4.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLeanne@ohsomum_ · 🇬🇧 GB | Decoration garden diy Creator | 19k | 4.3% | 9 | Tagged @mustardmade |
06 · Competitors according to Gravity
Who Mustard Made competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mustard Made among Cabinets & Storage brands in Australia. The closest is REGALRAUM, then Modular Closets, Elfa, 5five.com, Sharps, Seville Classics.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| REGALRAUMregalraum.com | |||||||
| Modular Closetsmodularclosets.com | |||||||
| Elfaelfa.com | |||||||
| 5five.com5five.com | |||||||
| Sharpssharps.co.uk | |||||||
| Seville Classicssevilleclassics.com |
07 · Company
The company behind Mustard Made.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mustard Made is a company based in Newcastle West, Australia, founded in 2018 according to LinkedIn, on a domain registered in May 2017. It employs about 37 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Newcastle West
- Founded
- 2018, per LinkedIn
- Domain registered
- 20 May 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 37 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mustardmade.com · Shopify · AUD
- Catalogue
- 207 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mustard Made
What people ask Google about Mustard Made.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mustard Made legit?
According to Gravity by Benchr, Mustard Made is a brand based in Newcastle West, Australia: its website has existed since May 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 37 people on LinkedIn, it has 318,277 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Mustard Made sell?
Mustard Made Australia creates colourful lockers for home, work and play spaces. The brand offers practical and pretty storage solutions in various colours and styles. Gravity by Benchr classifies it under Cabinets & Storage, with Storage Cabinets & Lockers making up 40% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Mustard Made cost?
Mustard Made's best seller, The Shorty in Blush, sells A$229.00 on mustardmade.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check mustardmade.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Mustard Made discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mustard Made advertises on Facebook and Instagram and on Google, where its offers often run. Check mustardmade.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Mustard Made?
Mustard Made sells on its own website, mustardmade.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Mustard Made?
Gravity by Benchr records a company based in Newcastle West, Australia, founded in 2018 according to LinkedIn, on a domain registered in 2017, with 37 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mustard Made doing well?
Yes. Gravity by Benchr estimates about 225,300 visits to mustardmade.com in September 2026, up 7% in a month and up 18% over three months. Mustard Made ranks #9 of 1,551 Cabinets & Storage brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mustard Made use?
Gravity by Benchr identifies mustardmade.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Mustard Made spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mustard Made on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Cabinets & Storage brands in Australia?
Among Cabinets & Storage brands in Australia in the Gravity by Benchr index, Mustard Made ranks #9 of 1,551 by estimated traffic. Its closest competitors on the same market are REGALRAUM, Modular Closets, Elfa, 5five.com and Sharps. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mustard Made.