- Gravity
- Rankings
- Baby & Toddler
- Personal Care
- Mustela Italia
Brand page · Personal Care · Italy
Mustela Italia: 36.5k visits a month, 17 active Meta ads, Gravity score 556.
Mustela Italia — Mustela Italia is a brand that sells baby care products including bath and toiletries, hydration, diaper changes, hair care, wipes, and treatments for redness and irritations. The products are designed for different skin types including normal, dry, hypersensitive, and atopic skin. In September 2026 mustela.it drew an estimated 36.5k visits, down 18% on the month before. It ranks #100 of 2,288 Personal Care brands in Italy.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 86 peers: Personal Care brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mustela Italia is a brand that sells baby care products including bath and toiletries, hydration, diaper changes, hair care, wipes, and treatments for redness and irritations. The products are designed for different skin types including normal, dry, hypersensitive, and atopic skin.
01 · Traffic
How much traffic Mustela Italia gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mustela Italia drew an estimated 36.5k visits in September 2026, down 18% on the month before and up 27% over three months.
- Worldwide#188,283of 4.5m sites · Top 5%
- In Italy#4,388of 138k sites · Top 5%
- Personal Care, worldwide#11,341of 215,119 brands · Top 10%
- Personal Care, Italy#100of 2,288 brands · Top 5%
36.5k
estimated visits in September
1 mo ▼ −17.7%4 mo ▲ +27.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mustela Italia.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mustela Italia holds 2.8 out of 5 on Trustpilot over 5 reviews, 3 of them in the last twelve months: 40% of customers give five stars and 40% one star.
Cosmetics Store Beauty Product Supplier Health and Beauty Shop Beauty Supply Store Skin Care Products Vending Machine Cosmetics Industry
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mustela Italia sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mustela Italia sells on Shopify, 77% of its catalogue in stock. The best seller is Bipack Pasta cambio (2 tubi da 150ml cad), at €25.60, followed by Hydra bébé latte corpo and Special pack «Mustela All inclusive».
#1Bipack Pasta cambio (2 tubi da 150ml cad)Mustela Italia€25.60In stock
#2Hydra bébé latte corpoMustela Italia€6.50–€20.40In stock
#3Special pack «Mustela All inclusive»Mustela Italia€73.70In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mustela Italia in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 48% of the catalogue
- In stock
- 77%
- Upper price quartile
- US$33.49
- Currency
- EUR
04 · Ads
What Mustela Italia is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mustela Italia runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since December 2023 (image, text).
Il Marsupio Mustela in regalo con 2 prodottiMustela Italia12 Oct 2026image
Scopri le promozioni MustelaMustela Italia12 Oct 2026image
Scopri le promozioni MustelaMustela Italia12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026LABORATOIRES EXPANSCIENCE ITALIAverified
Text ad12 Oct 2026LABORATOIRES EXPANSCIENCE ITALIAverified
Text ad12 Oct 2026LABORATOIRES EXPANSCIENCE ITALIAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mustela Italia.
The creators who tag @mustela_italia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mustela_italia on Instagram, led by Roberta Roca (47.9k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRoberta Roca@roby_momofgirls · 🇮🇹 IT | Fashion style luxury Creator | 47.9k | 1.2% | 2 | Tagged @mustela_italia |
06 · Competitors according to Gravity
Who Mustela Italia competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mustela Italia among Personal Care brands in Italy. The closest is Skön Cosmetics, then Ceramol, Mulac, Dieghito, Barò Full of Langhe, Veralab.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Skön Cosmeticsskoncosmetics.com | |||||||
| Ceramolceramol.it | |||||||
| Mulacmulaccosmetics.com | |||||||
| Dieghitoaadieghito.com | |||||||
| Barò Full of Langhebarocosmetics.com | |||||||
| Veralabcheckout.veralab.it |
07 · Company
The company behind Mustela Italia.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mustela Italia is a company based in Seregno, Italy.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Seregno
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mustela.it · Shopify · EUR
- Catalogue
- 61 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mustela Italia
What people ask Google about Mustela Italia.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mustela Italia legit?
According to Gravity by Benchr, Mustela Italia is a brand based in Seregno, Italy: it sells on a Shopify store, it has 193,674 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Mustela Italia sell?
Mustela Italia is a brand that sells baby care products including bath and toiletries, hydration, diaper changes, hair care, wipes, and treatments for redness and irritations. The products are designed for different skin types including normal, dry, hypersensitive, and atopic skin. Gravity by Benchr classifies it under Personal Care, with Gift Cards making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Mustela Italia expensive?
Mustela Italia's best seller, Bipack Pasta cambio (2 tubi da 150ml cad), sells €25.60 on mustela.it. 77% of the catalogue is in stock. Gravity does not track prices daily: check mustela.it before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Mustela Italia discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mustela Italia advertises on Facebook and Instagram and on Google, where its offers often run. Check mustela.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Mustela Italia?
Mustela Italia sells on its own website, mustela.it, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Mustela Italia doing well?
Yes. Gravity by Benchr estimates about 36,500 visits to mustela.it in September 2026, down 18% in a month and up 27% over three months. Mustela Italia ranks #100 of 2,288 Personal Care brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mustela Italia use?
Gravity by Benchr identifies mustela.it as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since December 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Mustela Italia's ad budget?
Gravity by Benchr does not publish a spend figure for Mustela Italia on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Italy?
Among Personal Care brands in Italy in the Gravity by Benchr index, Mustela Italia ranks #100 of 2,288 by estimated traffic. Its closest competitors on the same market are Skön Cosmetics, Ceramol, Mulac, Dieghito and Barò Full of Langhe. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mustela Italia.