Brand page · Pet Supplies · Finland
Musti ja Mirri: 549k visits a month, 82 active Meta ads.
Musti ja Mirri — Musti ja Mirri is a pet specialty retailer offering a wide range of products for pet homes. They aim to make life easier, safer and more fun for pets and pet owners. In September 2026 mustijamirri.fi drew an estimated 549k visits, down 12% on the month before. It ranks #1 of 74 Pet Supplies brands in Finland and holds a 1.8 Trustpilot rating over 44 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Musti ja Mirri is a pet specialty retailer offering a wide range of products for pet homes. They aim to make life easier, safer and more fun for pets and pet owners.
01 · Traffic
How much traffic Musti ja Mirri gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Musti ja Mirri drew an estimated 549k visits in September 2026, down 12% on the month before and down 7% over three months.
- Worldwide#23,061of 4.5m sites · Top 1%
- In Finland#89of 20.4k sites · Top 1%
- Pet Supplies, worldwide#94of 52,845 brands · Top 1%
- Pet Supplies, Finland#1of 74 brands · Top 5%
549k
estimated visits in September
1 mo ▼ −11.7%4 mo ▼ −6.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Musti ja Mirri.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Musti ja Mirri holds 1.8 out of 5 on Trustpilot over 44 reviews, 15 of them in the last twelve months: 20% of customers give five stars and 61% one star. That volume places Musti ja Mirri in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Pet Store Animal Feed Store Pet Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Musti ja Mirri sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Musti ja Mirri's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Musti ja Mirri in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Musti ja Mirri is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Musti ja Mirri runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Asiantuntijoiden kehittämäMusti ja Mirri7 Oct 2026video
Asiantuntijoiden kehittämäMusti ja Mirri7 Oct 2026video
Royal Canin kissoilleMusti ja Mirri5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Musti ja Mirri Oyverified
Text ad21 Oct 2026Musti ja Mirri Oyverified
Video ad21 Oct 2026Musti ja Mirri Oyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Musti ja Mirri.
The creators who tag @mustijamirri on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mustijamirri on Instagram, led by WONDERBOO (10.6k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| WWONDERBOO@wonderboofood · 🇸🇪 SE | Pets nature Creator | 10.6k | — | 4 | Tagged @mustijamirri |
06 · Competitors according to Gravity
Who Musti ja Mirri competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Musti ja Mirri among Pet Supplies brands in Finland. The closest is Musti, then zooplus.fi, petenkoiratarvike.com, petco.com, LAIKA, Petsense.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mustimusti.no | |||||||
| zooplus.fizooplus.fi | |||||||
| petenkoiratarvike.competenkoiratarvike.com | |||||||
| petco.competco.com | |||||||
| LAIKAlaika.com.co | |||||||
| Petsensepetsense.com |
07 · Company
The company behind Musti ja Mirri.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Musti ja Mirri is a company based in Finland, on a domain registered in February 2001. It employs about 259 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇮 Finland
- Founded
- Data not available
- Domain registered
- 13 Feb 2001
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 259 on LinkedIn · 201-500
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mustijamirri.fi
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Musti ja Mirri
What people ask Google about Musti ja Mirri.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Musti ja Mirri legit or a scam?
According to Gravity by Benchr, Musti ja Mirri is a brand based in Finland: its website has existed since February 2001, its Trustpilot profile is claimed by the brand, it employs 259 people on LinkedIn, it has 64,238 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Musti ja Mirri reviews: is it worth it?
Customers rate Musti ja Mirri 1.8 out of 5 on Trustpilot over 44 reviews, 15 of them in the last twelve months: 20% give five stars, 61% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Musti ja Mirri known for?
Musti ja Mirri is a pet specialty retailer offering a wide range of products for pet homes. They aim to make life easier, safer and more fun for pets and pet owners. Gravity by Benchr classifies it under Pet Supplies. Source: Gravity by Benchr product classification.
Is there a Musti ja Mirri discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Musti ja Mirri advertises on Facebook and Instagram and on Google, where its offers often run. Check mustijamirri.fi for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Musti ja Mirri?
Gravity by Benchr records a company based in Finland, whose domain was registered in 2001, with 259 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Musti ja Mirri growing?
Not at the moment. Gravity by Benchr estimates about 549,400 visits to mustijamirri.fi in September 2026, down 12% in a month and down 7% over three months. Musti ja Mirri ranks #1 of 74 Pet Supplies brands in Finland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Musti ja Mirri spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Musti ja Mirri on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in Finland?
Among Pet Supplies brands in Finland in the Gravity by Benchr index, Musti ja Mirri ranks #1 of 74 by estimated traffic. Its closest competitors on the same market are Musti, zooplus.fi, petenkoiratarvike.com, petco.com and LAIKA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Musti ja Mirri.