Brand page · Kitchen & Dining · Japan

MUSUBI KILN Top 5% worldwide Top 5% in Japan Top 1% in Kitchen & Dining Top 1% in Kitchen & Dining in Japan
musubikiln.com·🇯🇵 世田谷区, Japan· Shopify·Since 2020

MUSUBI KILN: 188k visits a month, 27 active Meta ads, Gravity score 586.

MUSUBI KILN — MUSUBI KILN is a store specializing in traditional Japanese crafts, offering handmade tableware and interior decor curated from artisans across Japan. In September 2026 musubikiln.com drew an estimated 188k visits, down 10% on the month before. It ranks #166 of 25,135 Kitchen & Dining brands in Japan.

musubikiln.com@musubikiln 70kYouTube 4.2kFacebookLinkedIn 141Trustpilot 4.1Meta Ad Library 27

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
188k
−10% vs. August 2026
Instagram followers
70k
1,567 posts · @musubikiln
Trustpilot
4.1
7 reviews · 3 in 12 months
Meta ads
27
active · on Google since 2022
Products
81%
in stock · 665 collections
Rank in United States
#166
of 25,135 in Kitchen & Dining
LinkedIn
141
followers · 12 employees
Earned media value
€1.5k
per month, Instagram

Gravity score

586/ 1000 · 10 of 10 indicators rated
Brand Power598
Momentum575
Performance584

Percentiles within 42 peers: Kitchen & Dining brands in Japan with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

MUSUBI KILN is a store specializing in traditional Japanese crafts, offering handmade tableware and interior decor curated from artisans across Japan.

01 · Traffic

How much traffic MUSUBI KILN gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

MUSUBI KILN drew an estimated 188k visits in September 2026, down 10% on the month before and down 18% over three months.

  • Worldwide#55,141of 4.5m sites · Top 5%
  • In United States#18,124of 1.2m sites · Top 5%
  • Kitchen & Dining, worldwide#1,165of 145,612 brands · Top 1%
  • Kitchen & Dining, United States#166of 25,135 brands · Top 1%
Monthly visitssource Sept 2026

188k

estimated visits in September

1 mo ▼ −10.3%4 mo ▼ −18.3%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about MUSUBI KILN.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

MUSUBI KILN holds 4.1 out of 5 on Trustpilot over 7 reviews, 3 of them in the last twelve months: 71% of customers give five stars and 29% one star.

Trustpilotclaimed page · read 21 Oct 2026
4.1TrustScore · 7 reviews · 3 in 12 months
5 ★71%
4 ★0%
3 ★0%
2 ★0%
1 ★29%

Home Goods Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What MUSUBI KILN sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

MUSUBI KILN sells on Shopify, 81% of its catalogue in stock. The best seller is Vegetable Series Chopstick Rest, at JP¥1,122–JP¥2,000, followed by Kutani Colors Chopstick Rest and Blue Perfect Fit Dishwasher Safe Chopsticks.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Tableware61%
Barware10%
Vases6%
Artwork5%

Share of the catalogue by product family.

Activity mixdominant: Kitchen & Dining
Kitchen & Dining79%
Decor17%
Party & Celebration2%
Linens & Bedding2%
Lawn & Garden0%

The dominant category places MUSUBI KILN in its comparison group.

Prices and ratingsstore data
Average rating
4.97 / 5
Rated products
56% of the catalogue
In stock
81%
Upper price quartile
US$237.79
Currency
JPY

05 · Influencers

Who talks about MUSUBI KILN.

The creators who tag @musubikiln on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @musubikiln on Instagram, led by Jaymin Khansmith (56.8k followers, 7.2% engagement).

Influencersaccounts tagging @musubikiln · Instagram
AccountProfileFollowersEngagementTagsRelationship
JJaymin Khansmith@jayminkhansmith · 🇺🇸 USPhotography visual arts Creator56.8k7.2%2Tagged @musubikiln
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who MUSUBI KILN competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for MUSUBI KILN among Kitchen & Dining brands in Japan. The closest is uchill.jp, then Japanwelt, 一流レストラン愛用 モダン和食器のオンラインストア|Sala(サラ), Japan Objects, Univers du Japon, Japan Avenue.

CompetitorsKitchen & Dining · Japan · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
uchill.jpuchill.jp
Japanweltjapanwelt.de
一流レストラン愛用 モダン和食器のオンラインストア|Sala(サラ)salaselect.com
Japan Objectsjapanobjects.com
Univers du Japonuniversdujapon.com
Japan Avenuejapan-avenue.com
Competitors Gravity finds for MUSUBI KILN. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare MUSUBI KILN with uchill.jp

07 · Company

The company behind MUSUBI KILN.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

MUSUBI KILN is a company based in 世田谷区, Japan, founded in 2020 according to LinkedIn, on a domain registered in September 2020. It employs about 12 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇯🇵 Japan · 世田谷区
Founded
2020, per LinkedIn
Domain registered
3 Sept 2020
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
12 on LinkedIn · 11-50
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
musubikiln.com · Shopify · JPY
Catalogue
665 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about MUSUBI KILN

What people ask Google about MUSUBI KILN.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is MUSUBI KILN legit or a scam?

According to Gravity by Benchr, MUSUBI KILN is a brand based in 世田谷区, Japan: its website has existed since September 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 12 people on LinkedIn, it has 69,961 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is MUSUBI KILN known for?

MUSUBI KILN is a store specializing in traditional Japanese crafts, offering handmade tableware and interior decor curated from artisans across Japan. Gravity by Benchr classifies it under Kitchen & Dining, with Tableware making up 61% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

MUSUBI KILN prices: how much is it?

MUSUBI KILN's best seller, Vegetable Series Chopstick Rest, sells from JP¥1,122 to JP¥2,000 on musubikiln.com. 81% of the catalogue is in stock. Gravity does not track prices daily: check musubikiln.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a MUSUBI KILN discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: MUSUBI KILN advertises on Facebook and Instagram and on Google, where its offers often run. Check musubikiln.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy MUSUBI KILN?

MUSUBI KILN sells on its own website, musubikiln.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind MUSUBI KILN?

Gravity by Benchr records a company based in 世田谷区, Japan, founded in 2020 according to LinkedIn, on a domain registered in 2020, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is MUSUBI KILN doing well?

Not at the moment. Gravity by Benchr estimates about 188,300 visits to musubikiln.com in September 2026, down 10% in a month and down 18% over three months. MUSUBI KILN ranks #166 of 25,135 Kitchen & Dining brands in Japan in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does MUSUBI KILN use?

Gravity by Benchr identifies musubikiln.com as a Shopify store (standard plan, not Shopify Plus), selling in JPY. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

What is MUSUBI KILN's ad budget?

Gravity by Benchr does not publish a spend figure for MUSUBI KILN on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Kitchen & Dining brands in Japan?

Among Kitchen & Dining brands in Japan in the Gravity by Benchr index, MUSUBI KILN ranks #166 of 25,135 by estimated traffic. Its closest competitors on the same market are uchill.jp, Japanwelt, 一流レストラン愛用 モダン和食器のオンラインストア|Sala(サラ), Japan Objects and Univers du Japon. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MUSUBI KILN.