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Brand page · Clothing · United Kingdom

Mutha.Hood Top 1% worldwide Top 5% in United Kingdom Top 1% in Clothing Top 5% in Clothing in United Kingdom
muthahoodgoods.com·🇬🇧 Haywards Heath, United Kingdom· Shopify·Since 2017

Mutha.Hood: 263k visits a month, 63 active Meta ads, Gravity score 539.

Mutha.Hood — Mutha.Hood is a sustainable fashion brand that sells clothing and accessories for women and girls, including T-shirts, dresses, and other apparel items. In September 2026 muthahoodgoods.com drew an estimated 263k visits, down 10% on the month before. It ranks #202 of 19,668 Clothing brands in United Kingdom.

muthahoodgoods.com@mutha.hood 196kFacebookTrustpilot 3.6Meta Ad Library 63

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
263k
−10% vs. August 2026
Instagram followers
196k
3,586 posts · @mutha.hood
Trustpilot
3.6
9 reviews · 3 in 12 months
Meta ads
63
active · on Google since 2022
Products
88%
in stock · 137 collections
Rank in United Kingdom
#202
of 19,668 in Clothing
LinkedIn
—
Data not available
Earned media value
€10.3k
per month, Instagram

Gravity score

539/ 1000 · 10 of 10 indicators rated
Brand Power400
Momentum780
Performance436

Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Mutha.Hood is a sustainable fashion brand that sells clothing and accessories for women and girls, including T-shirts, dresses, and other apparel items.

01 · Traffic

How much traffic Mutha.Hood gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Mutha.Hood drew an estimated 263k visits in September 2026, down 10% on the month before and up 69% over three months.

  • Worldwide#41,680of 4.5m sites · Top 1%
  • In United Kingdom#2,099of 192k sites · Top 5%
  • Clothing, worldwide#3,667of 459,295 brands · Top 1%
  • Clothing, United Kingdom#202of 19,668 brands · Top 5%
Monthly visitssource Sept 2026

263k

estimated visits in September

1 mo ▼ −10.2%4 mo ▲ +69.1%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Mutha.Hood.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Mutha.Hood holds 3.6 out of 5 on Trustpilot over 9 reviews, 3 of them in the last twelve months: 67% of customers give five stars and 0% one star.

Trustpilotread 21 Oct 2026
3.6TrustScore · 9 reviews · 3 in 12 months
5 ★67%
4 ★11%
3 ★11%
2 ★11%
1 ★0%

Clothing Store Women's Clothing Store Vintage Clothing Store Activewear Store Children's Clothing Store Sportswear Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Mutha.Hood sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Mutha.Hood sells on Shopify, 88% of its catalogue in stock. The best seller is Strong Little Girls Club TShirt - White, at £22.00, followed by Strong Girls Club Patch and Strong Girls Club Crew TShirt - White.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Pants27%
Clothing Tops20%
Socks5%
Scarves & Shawls4%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing79%
Clothing Accessories7%
Books4%
Jewelry3%
Handbags, Wallets & Cases2%

The dominant category places Mutha.Hood in its comparison group.

Prices and ratingsstore data
Average rating
4.90 / 5
Rated products
70% of the catalogue
In stock
88%
Upper price quartile
US$145.59
Currency
GBP

05 · Influencers

Who talks about Mutha.Hood.

The creators who tag @mutha.hood on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @mutha.hood on Instagram, led by Leanne.Hart💖 (87k followers, 0.9% engagement).

Influencersaccounts tagging @mutha.hood · Instagram
AccountProfileFollowersEngagementTagsRelationship
LLeanne.Hart💖@leannedopaminedressing · 🇬🇧 GBFashion style luxury Creator87k0.9%4Tagged @mutha.hood
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Mutha.Hood competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Mutha.Hood among Clothing brands in United Kingdom. The closest is Boden, then TINYCOTTONS, MY MUM MADE IT, Pink Palm Puff, Morningwitch, Threadheads.

CompetitorsClothing · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Bodenglobal.boden.com
TINYCOTTONStinycottons.com
MY MUM MADE ITmymum-madeit.com
Pink Palm Puffpinkpalmpuff.com
Morningwitchshop.morningwitch.com
Threadheadsthreadheads.com
Competitors Gravity finds for Mutha.Hood. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Mutha.Hood with Boden

07 · Company

The company behind Mutha.Hood.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Mutha.Hood is a company based in Haywards Heath, United Kingdom, on a domain registered in April 2017.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom · Haywards Heath
Founded
Data not available
Domain registered
2 Apr 2017
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
muthahoodgoods.com · Shopify · GBP
Catalogue
137 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Mutha.Hood

What people ask Google about Mutha.Hood.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Mutha.Hood legit or a scam?

According to Gravity by Benchr, Mutha.Hood is a brand based in Haywards Heath, United Kingdom: its website has existed since April 2017, it sells on a Shopify store, it has 195,516 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Mutha.Hood?

Mutha.Hood is a sustainable fashion brand that sells clothing and accessories for women and girls, including T-shirts, dresses, and other apparel items. Gravity by Benchr classifies it under Clothing, with Pants making up 27% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Mutha.Hood expensive?

Mutha.Hood's best seller, Strong Little Girls Club TShirt - White, sells £22.00 on muthahoodgoods.com. 88% of the catalogue is in stock. Gravity does not track prices daily: check muthahoodgoods.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Mutha.Hood promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Mutha.Hood advertises on Facebook and Instagram and on Google, where its offers often run. Check muthahoodgoods.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Mutha.Hood?

Mutha.Hood sells on its own website, muthahoodgoods.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Mutha.Hood?

Gravity by Benchr records a company based in Haywards Heath, United Kingdom, whose domain was registered in 2017. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Mutha.Hood doing well?

Yes. Gravity by Benchr estimates about 263,000 visits to muthahoodgoods.com in September 2026, down 10% in a month and up 69% over three months. Mutha.Hood ranks #202 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Mutha.Hood use?

Gravity by Benchr identifies muthahoodgoods.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Mutha.Hood's ad budget?

Gravity by Benchr does not publish a spend figure for Mutha.Hood on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in United Kingdom?

Among Clothing brands in United Kingdom in the Gravity by Benchr index, Mutha.Hood ranks #202 of 19,668 by estimated traffic. Its closest competitors on the same market are Boden, TINYCOTTONS, MY MUM MADE IT, Pink Palm Puff and Morningwitch. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mutha.Hood.