Brand page · Food Items · Germany
mymuesli: 247k visits a month, 193 active Meta ads, Gravity score 456.
mymuesli — mymuesli is a German company that sells personalized organic muesli and other breakfast products including granola, porridge, snacks, and tea. In September 2026 mymuesli.com drew an estimated 247k visits, down 2% on the month before. It ranks #29 of 2,702 Food Items brands in Germany and holds a 3.9 Trustpilot rating over 6,188 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 69 peers: Food Items brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
mymuesli is a German company that sells personalized organic muesli and other breakfast products including granola, porridge, snacks, and tea.
01 · Traffic
How much traffic mymuesli gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
mymuesli drew an estimated 247k visits in September 2026, down 2% on the month before and down 20% over three months.
- Worldwide#43,988of 4.5m sites · Top 1%
- In Germany#2,006of 184k sites · Top 5%
- Food Items, worldwide#1,015of 260,714 brands · Top 1%
- Food Items, Germany#29of 2,702 brands · Top 5%
247k
estimated visits in September
1 mo ▼ −1.5%4 mo ▼ −19.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about mymuesli.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
mymuesli holds 3.9 out of 5 on Trustpilot over 6,188 reviews, 66 of them in the last twelve months: 67% of customers give five stars and 17% one star. That volume places mymuesli in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Food Producer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What mymuesli sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
mymuesli sells on Shopify, 95% of its catalogue in stock. The best seller is Custom Mix, at €9,999,999.00, followed by Strawberry Cheesecake Müsli and Low Sugar Berry Crunch.
#1Custom Mixmymuesli€9,999,999.00In stock
#2Strawberry Cheesecake Müslimymuesli€9.95In stock
#3Low Sugar Berry Crunchmymuesli€8.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places mymuesli in its comparison group.
- Average rating
- 4.69 / 5
- Rated products
- 80% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$24.59
- Currency
- EUR
04 · Ads
What mymuesli is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
mymuesli runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Dinge die einfach ✨ Sinn ✨ ergeben bei uns im Office #büro #office #officedog #mymueslimymuesli8 Oct 2026video
Gratis To-Go-Becher sichern!mymuesli8 Oct 2026video
Welcome back, Max 👋🏻mymuesli8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026mymuesli GmbHverified
Text ad20 Oct 2026mymuesli AGverified
Text ad20 Oct 2026mymuesli AGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about mymuesli.
The creators who tag @mymuesli on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mymuesli on Instagram, led by I Love Disney87 (189k followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| II Love Disney87@i_love_disney_87 · 🇩🇪 DE | Cinema series pop culture Creator | 189k | 0.0% | 1 | Tagged @mymuesli |
06 · Competitors according to Gravity
Who mymuesli competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for mymuesli among Food Items brands in Germany. The closest is singingbowlgranola.com, then Seven Sundays, Bob's Red Mill, Country Life Natural Foods, Magic Spoon, Paranice.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| singingbowlgranola.comsingingbowlgranola.com | |||||||
| Seven Sundayssevensundays.com | |||||||
| Bob's Red Millbobsredmill.com | |||||||
| Country Life Natural Foodscountrylifefoods.com | |||||||
| Magic Spoonmagicspoon.com | |||||||
| Paraniceparanice.co |
07 · Company
The company behind mymuesli.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
mymuesli is a company based in Passau, Germany, founded in 2007 according to LinkedIn, on a domain registered in August 2006. It employs about 118 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Passau
- Founded
- 2007, per LinkedIn
- Domain registered
- 1 Aug 2006
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 118 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mymuesli.com · Shopify · EUR
- Catalogue
- 144 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about mymuesli
What people ask Google about mymuesli.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is mymuesli legit?
According to Gravity by Benchr, mymuesli is a brand based in Passau, Germany: its website has existed since August 2006, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 118 people on LinkedIn, it has 187,625 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about mymuesli?
Customers rate mymuesli 3.9 out of 5 on Trustpilot over 6,188 reviews, 66 of them in the last twelve months: 67% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is mymuesli known for?
mymuesli is a German company that sells personalized organic muesli and other breakfast products including granola, porridge, snacks, and tea. Gravity by Benchr classifies it under Food Items, with Grains, Rice & Cereal making up 66% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is mymuesli expensive?
mymuesli's best seller, Custom Mix, sells €9,999,999.00 on mymuesli.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check mymuesli.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
mymuesli promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: mymuesli advertises on Facebook and Instagram and on Google, where its offers often run. Check mymuesli.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy mymuesli?
mymuesli sells on its own website, mymuesli.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind mymuesli?
Gravity by Benchr records a company based in Passau, Germany, founded in 2007 according to LinkedIn, on a domain registered in 2006, with 118 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is mymuesli doing well?
Not at the moment. Gravity by Benchr estimates about 246,600 visits to mymuesli.com in September 2026, down 2% in a month and down 20% over three months. mymuesli ranks #29 of 2,702 Food Items brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does mymuesli use?
Gravity by Benchr identifies mymuesli.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does mymuesli spend on Meta ads?
Gravity by Benchr does not publish a spend figure for mymuesli on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Germany?
Among Food Items brands in Germany in the Gravity by Benchr index, mymuesli ranks #29 of 2,702 by estimated traffic. Its closest competitors on the same market are singingbowlgranola.com, Seven Sundays, Bob's Red Mill, Country Life Natural Foods and Magic Spoon. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with mymuesli.