Brand page · Personal Care · United Kingdom
MySweetSmile®: 411K visits a month, 159 active Meta ads, Gravity score 518.
MySweetSmile® — MySweetSmile is a dental care brand that delivers smiles with dentist-approved and clinically proven products. In September 2026 mysweetsmile.com drew an estimated 411K visits, up 12% on the month before. It ranks #29 of 8,226 Personal Care brands in United Kingdom and holds a 4.5 Trustpilot rating over 8,843 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 184 peers: Personal Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MySweetSmile is a dental care brand that delivers smiles with dentist-approved and clinically proven products.
01 · Traffic
How much traffic MySweetSmile® gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MySweetSmile® drew an estimated 411K visits in September 2026, up 12% on the month before and up 75% over three months.
- Worldwide#29,087of 4.5M sites · Top 1%
- In United Kingdom#1,378of 192K sites · Top 1%
- Personal Care, worldwide#1,181of 215,119 brands · Top 1%
- Personal Care, United Kingdom#29of 8,226 brands · Top 1%
411K
estimated visits in September
1 mo ▲ +12.4%4 mo ▲ +74.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MySweetSmile®.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MySweetSmile® holds 4.5 out of 5 on Trustpilot over 8,843 reviews, 1,732 of them in the last twelve months: 70% of customers give five stars and 14% one star. That volume places MySweetSmile® in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Toiletries Store Cosmetics Industry Cosmetics Store Cosmetic Products Manufacturer Beauty Supply Store Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MySweetSmile® sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MySweetSmile® sells on Shopify, 100% of its catalogue in stock. The best seller is Dentist-Approved Teeth Whitening Powder, at £17.99, followed by Teeth Whitening Strips and Hyaluronic Gum Serum.
#1Dentist-Approved Teeth Whitening PowderMySweetSmile®£17.99In stock
#2Teeth Whitening StripsMySweetSmile®£19.99In stock
#3Hyaluronic Gum SerumMySweetSmile®£17.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MySweetSmile® in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$23.81
- Currency
- GBP
04 · Ads
What MySweetSmile® is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MySweetSmile® runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2023 (image, text, video).
🎉 Our Biggest Sale Ever – 40% OFFMy Sweet Smile6 Oct 2026image
Best Prices Of The Year – 40% OFFMy Sweet Smile6 Oct 2026image
40% OFF Hyaluronic Gum Serum 💙My Sweet Smile6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026MySweetSmileverified
Text ad20 Oct 2026MySweetSmileverified
Text ad20 Oct 2026MySweetSmileverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MySweetSmile®.
The creators who tag @mysweetsmile on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who MySweetSmile® competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MySweetSmile® among Personal Care brands in United Kingdom. The closest is DrDent, then Hismile, white-care.com, Direct Teeth Whitening, smileactives, getpurelywhitedeluxe.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| DrDentdrdent.co | |||||||
| Hismileus.hismileteeth.com | |||||||
| white-care.comwhite-care.com | |||||||
| Direct Teeth Whiteningdirectteethwhitening.io | |||||||
| smileactivessmileactives.com | |||||||
| getpurelywhitedeluxe.comgetpurelywhitedeluxe.com |
07 · Company
The company behind MySweetSmile®.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MySweetSmile® is a company based in London, United Kingdom, on a domain registered in June 2018. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- Data not available
- Domain registered
- 16 Jun 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mysweetsmile.com · Shopify · GBP
- Catalogue
- 1 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MySweetSmile®
What people ask Google about MySweetSmile®.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MySweetSmile® legit?
According to Gravity by Benchr, MySweetSmile® is a brand based in London, United Kingdom: its website has existed since June 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 36,783 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about MySweetSmile®?
Customers rate MySweetSmile® 4.5 out of 5 on Trustpilot over 8,843 reviews, 1,732 of them in the last twelve months: 70% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does MySweetSmile® sell?
MySweetSmile is a dental care brand that delivers smiles with dentist-approved and clinically proven products. Gravity by Benchr classifies it under Personal Care, with Oral Care making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does MySweetSmile® cost?
MySweetSmile®'s best seller, Dentist-Approved Teeth Whitening Powder, sells £17.99 on mysweetsmile.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check mysweetsmile.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a MySweetSmile® discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MySweetSmile® advertises on Facebook and Instagram and on Google, where its offers often run. Check mysweetsmile.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy MySweetSmile®?
MySweetSmile® sells on its own website, mysweetsmile.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind MySweetSmile®?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 2018, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MySweetSmile® growing?
Yes. Gravity by Benchr estimates about 411,400 visits to mysweetsmile.com in September 2026, up 12% in a month and up 75% over three months. MySweetSmile® ranks #29 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MySweetSmile® use?
Gravity by Benchr identifies mysweetsmile.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does MySweetSmile® spend on Meta ads?
Gravity by Benchr does not publish a spend figure for MySweetSmile® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, MySweetSmile® ranks #29 of 8,226 by estimated traffic. Its closest competitors on the same market are DrDent, Hismile, white-care.com, Direct Teeth Whitening, smileactives. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MySweetSmile®.