Brand page · Health Care · Australia
My Way Up traffic, ads & competitors 41.4k visits a month, 1,105 active Meta ads, Gravity score 622.
My Way Up — My Way Up is an Australian brand that creates evidence-based gut health supplements and functional foods to address digestive issues like bloating, IBS, constipation, and skin problems. In September 2026 mywayup.com drew an estimated 41.4k visits, down 55% on the month before. It ranks #114 of 2,157 Health Care brands in Australia and holds a 4.7 Trustpilot rating over 1,166 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 135 peers: Health Care brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
My Way Up is an Australian brand that creates evidence-based gut health supplements and functional foods to address digestive issues like bloating, IBS, constipation, and skin problems.
01 · Traffic
My Way Up website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
My Way Up drew an estimated 41.4k visits in September 2026, down 55% on the month before and down 49% over three months.
- Worldwide#199,764of 4.5m sites · Top 5%
- In Australia#4,987of 105k sites · Top 5%
- Health Care, worldwide#5,472of 105,715 brands · Top 10%
- Health Care, Australia#114of 2,157 brands · Top 10%
41.4k
estimated visits in September
1 mo ▼ −54.9%4 mo ▼ −49.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
My Way Up reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
My Way Up holds 4.7 out of 5 on Trustpilot over 1,166 reviews, 623 of them in the last twelve months: 87% of customers give five stars and 3% one star. That volume places My Way Up in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
My Way Up best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
My Way Up sells on Shopify, 96% of its catalogue in stock. The best seller is Debloat Detox™, at A$59.99–A$179.97, followed by Collagen Restore™ and Skin + Gut™.
#1Debloat Detox™My Way UpA$59.99–A$179.97In stock
#2Collagen Restore™My Way UpA$69.99–A$237.96In stock
#3Skin + Gut™My Way UpA$69.99–A$157.48In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places My Way Up in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 82% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$112.61
- Currency
- AUD
04 · Ads
My Way Up ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
My Way Up runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2022 (image, text, video).
Is your 3pm slump dehydration?My Way Up8 Oct 2026video
Feel the difference in only 7 days!My Way Up8 Oct 2026video
Feel the difference in only 7 days!My Way Up8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Steven James Collinsverified
Text ad20 Oct 2026Steven James Collinsverified
Text ad20 Oct 2026Steven James Collinsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
My Way Up influencers
The creators who tag @mywayupofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mywayupofficial on Instagram, led by Sabbia Co Skincare (47.3k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSabbia Co Skincare@sabbiaco · 🇮🇹 IT | Beauty cosmetics skincare Creator | 47.3k | 0.4% | 1 | Tagged @mywayupofficial |
06 · Competitors according to Gravity
My Way Up competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for My Way Up among Health Care brands in Australia. The closest is Metagenics, then Tru Niagen AU, Emrald Labs, Intoleran, Ovira, Daily Shake.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Metagenicsmetagenics.com.au | |||||||
| Tru Niagen AUtruniagen.com.au | |||||||
| Emrald Labsemraldlabs.com | |||||||
| Intoleranintoleran.com.au | |||||||
| Oviraovira.com | |||||||
| Daily Shakedailyshake.com.au |
07 · Company
Who is behind My Way Up?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
My Way Up is a company based in Burleigh Heads, Australia, founded in 2020 according to LinkedIn, on a domain registered in March 2005. It employs about 14 people.
- Entity country
- 🇦🇺 Australia · Burleigh Heads
- Founded
- 2020, per LinkedIn
- Domain registered
- 3 Mar 2005
- Employees
- 14 on LinkedIn · 2-10
- Own store
- mywayup.com · Shopify · AUD
- Catalogue
- 16 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about My Way Up
What people ask Google about My Way Up.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is My Way Up a legit company?
According to Gravity by Benchr, My Way Up is a brand based in Burleigh Heads, Australia: its website has existed since March 2005, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 14 people on LinkedIn, it has 144,848 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
My Way Up reviews
Customers rate My Way Up 4.7 out of 5 on Trustpilot over 1,166 reviews, 623 of them in the last twelve months: 87% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is My Way Up?
My Way Up is an Australian brand that creates evidence-based gut health supplements and functional foods to address digestive issues like bloating, IBS, constipation, and skin problems. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 86% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
My Way Up prices: how much is it?
My Way Up's best seller, Debloat Detox™, sells from A$59.99 to A$179.97 on mywayup.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check mywayup.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a My Way Up discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: My Way Up advertises on Facebook and Instagram and on Google, where its offers often run. Check mywayup.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy My Way Up?
My Way Up sells on its own website, mywayup.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind My Way Up?
Gravity by Benchr records a company based in Burleigh Heads, Australia, founded in 2020 according to LinkedIn, on a domain registered in 2005, with 14 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is My Way Up doing well?
Not at the moment. Gravity by Benchr estimates about 41,400 visits to mywayup.com in September 2026, down 55% in a month and down 49% over three months. My Way Up ranks #114 of 2,157 Health Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does My Way Up use?
Gravity by Benchr identifies mywayup.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is My Way Up's ad budget?
Gravity by Benchr does not publish a spend figure for My Way Up on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in Australia?
Among Health Care brands in Australia in the Gravity by Benchr index, My Way Up ranks #114 of 2,157 by estimated traffic. Its closest competitors on the same market are Metagenics, Tru Niagen AU, Emrald Labs, Intoleran and Ovira. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with My Way Up.