Brand page · Clothing · Sweden

NA-KD Top 1% worldwide Top 1% in Sweden Top 1% in Clothing Top 1% in Clothing in Sweden
na-kd.com·🇸🇪 Sweden·Since 2014

NA-KD: 3m visits a month, 1,936 active Meta ads.

NA-KD — NA-KD is a social-first fashion house that sells fashion products. In September 2026 na-kd.com drew an estimated 3m visits, up 11% on the month before. It ranks #2 of 1,542 Clothing brands in Sweden and holds a 3.3 Trustpilot rating over 14,233 reviews.

na-kd.com@nakdfashion 3.3mYouTube 22kFacebookLinkedIn 35.5kTrustpilot 3.3Meta Ad Library 1,936

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026

Estimated traffic
3m
+11% vs. August 2026
Instagram followers
3.3m
12,429 posts · @nakdfashion
Trustpilot
3.3
14,233 reviews · 1,094 in 12 months
Meta ads
1,936
active · on Google since 2024
Products
—
Data not available
Rank in Sweden
#2
of 1,542 in Clothing
LinkedIn
35.5k
followers · 374 employees
Earned media value
€659.3k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

NA-KD is a social-first fashion house that sells fashion products.

01 · Traffic

How much traffic NA-KD gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

NA-KD drew an estimated 3m visits in September 2026, up 11% on the month before and up 10% over three months.

  • Worldwide#5,990of 4.5m sites · Top 1%
  • In Sweden#39of 27.3k sites · Top 1%
  • Clothing, worldwide#392of 459,295 brands · Top 1%
  • Clothing, Sweden#2of 1,542 brands · Top 1%
Monthly visitssource Sept 2026

3m

estimated visits in September

1 mo ▲ +11.5%4 mo ▲ +10.2%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about NA-KD.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

NA-KD holds 3.3 out of 5 on Trustpilot over 14,233 reviews, 1,094 of them in the last twelve months: 59% of customers give five stars and 28% one star. That volume places NA-KD in the top 5% of the 270,321 Trustpilot pages in the Gravity index. On Google, NA-KD scores 3.9 over 738 reviews.

Trustpilotclaimed page · read 20 Oct 2026
3.3TrustScore · 14,233 reviews · 1,094 in 12 months
Top 5% review volume
5 ★59%
4 ★5%
3 ★3%
2 ★5%
1 ★28%

Shopping & Fashion

Google reviewsread 19 Oct 2026
3.9738 reviews on the Google business profile
5 ★60%
4 ★12%
3 ★6%
2 ★5%
1 ★16%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What NA-KD sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read NA-KD's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing94%
Apparel & Accessories1%
Jewelry1%

The dominant category places NA-KD in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about NA-KD.

The creators who tag @nakdfashion on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @nakdfashion on Instagram, led by Maria | Moda & Estilo (11.6k followers, 1.3% engagement).

Influencersaccounts tagging @nakdfashion · Instagram
AccountProfileFollowersEngagementTagsRelationship
MMaria | Moda & Estilo@marusya_style · 🇪🇸 ESFashion style luxury Creator11.6k1.3%17Tagged @nakdfashion
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who NA-KD competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for NA-KD among Clothing brands in Sweden. The closest is thestorewoerden, then The Self Styler, themusthaves.nl, KOOKAÏ, pleasefashion.com, nastygal.com.

CompetitorsClothing · Sweden · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
thestorewoerdenthestorewoerden.nl
The Self Stylertheselfstyler.com
themusthaves.nlthemusthaves.nl
KOOKAÏkookai.us
pleasefashion.compleasefashion.com
nastygal.comnastygal.com
Competitors Gravity finds for NA-KD. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare NA-KD with thestorewoerden

07 · Company

The company behind NA-KD.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

NA-KD is a company based in Sweden, founded in 2015 according to LinkedIn, on a domain registered in November 2014. It employs about 374 people and is listed at early_stage_venture stage.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇸🇪 Sweden
Founded
2015, per LinkedIn
Domain registered
12 Nov 2014
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
374 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Early stage venture · last deal: secondary market
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
na-kd.com
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about NA-KD

What people ask Google about NA-KD.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is NA-KD legit or a scam?

According to Gravity by Benchr, NA-KD is a brand based in Sweden: its website has existed since November 2014, its Trustpilot profile is claimed by the brand, it employs 374 people on LinkedIn, it has 3,252,817 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about NA-KD?

Customers rate NA-KD 3.3 out of 5 on Trustpilot over 14,233 reviews, 1,094 of them in the last twelve months: 59% give five stars, 28% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, NA-KD scores 3.9 over 738 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is NA-KD known for?

NA-KD is a social-first fashion house that sells fashion products. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.

Is there a NA-KD discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: NA-KD advertises on Facebook and Instagram and on Google, where its offers often run. Check na-kd.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who is behind NA-KD?

Gravity by Benchr records a company based in Sweden, founded in 2015 according to LinkedIn, on a domain registered in 2014, with 374 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is NA-KD growing?

Yes. Gravity by Benchr estimates about 2,963,300 visits to na-kd.com in September 2026, up 11% in a month and up 10% over three months. NA-KD ranks #2 of 1,542 Clothing brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is NA-KD's ad budget?

Gravity by Benchr does not publish a spend figure for NA-KD on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in Sweden?

Among Clothing brands in Sweden in the Gravity by Benchr index, NA-KD ranks #2 of 1,542 by estimated traffic. Its closest competitors on the same market are thestorewoerden, The Self Styler, themusthaves.nl, KOOKAÏ and pleasefashion.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NA-KD.