Brand page · Personal Care · United States
Nailboo®: 144k visits a month, 88 active Meta ads, Gravity score 525.
Nailboo® — Nailboo® is a brand that creates salon-grade nail products available in easy-to-use at-home kits, including powders that are cruelty-free and vegan-friendly. In September 2026 nailboo.com drew an estimated 144k visits, up 31% on the month before. It ranks #569 of 33,626 Personal Care brands in United States and holds a 4.0 Trustpilot rating over 2,063 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nailboo® is a brand that creates salon-grade nail products available in easy-to-use at-home kits, including powders that are cruelty-free and vegan-friendly.
01 · Traffic
How much traffic Nailboo® gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nailboo® drew an estimated 144k visits in September 2026, up 31% on the month before and up 68% over three months.
- Worldwide#69,233of 4.5m sites · Top 5%
- In United States#22,830of 1.2m sites · Top 5%
- Personal Care, worldwide#3,301of 215,119 brands · Top 5%
- Personal Care, United States#569of 33,626 brands · Top 5%
144k
estimated visits in September
1 mo ▲ +30.8%4 mo ▲ +68.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nailboo®.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nailboo® holds 4.0 out of 5 on Trustpilot over 2,063 reviews, 269 of them in the last twelve months: 69% of customers give five stars and 18% one star. That volume places Nailboo® in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nailboo® sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nailboo® sells on Shopify, 86% of its catalogue in stock. The best seller is Dip Powder Kit, at US$99.00, followed by Essential Dip Liquids and Premium Dip Kit Essentials.
#1Dip Powder KitNailboo®US$99.00In stock
#2Essential Dip LiquidsNailboo®US$25.00In stock
#3Premium Dip Kit EssentialsNailboo®US$52.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nailboo® in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 97% of the catalogue
- In stock
- 86%
- Upper price quartile
- US$14.00
- Currency
- USD
04 · Ads
What Nailboo® is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nailboo® runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Buy 3 Get 3 FREENailboo7 Oct 2026video
Buy 3 Get 3 FREENailboo7 Oct 2026video
Buy 3 Get 3 FREENailboo7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad12 Oct 2026Underlining, Inc.verified
Text ad12 Oct 2026Underlining, Inc.verified
Text ad12 Oct 2026Underlining, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nailboo®.
The creators who tag @nailboo on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nailboo on Instagram, led by AYLIN (13.8k followers, 44.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAYLIN@aylinnntalks · 🇩🇪 DE | Parenting family Creator | 13.8k | 44.5% | 12 | Tagged @nailboo |
06 · Competitors according to Gravity
Who Nailboo® competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nailboo® among Personal Care brands in United States. The closest is Pink Gellac, then Olive and June, Glossify, iro-shop.com, Kiara Sky, nailpolishdirect.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Pink Gellacpinkgellac.com | |||||||
| Olive and Juneoliveandjune.com | |||||||
| Glossifyglossify.co.uk | |||||||
| iro-shop.comiro-shop.com | |||||||
| Kiara Skykiarasky.com | |||||||
| nailpolishdirect.co.uknailpolishdirect.co.uk |
07 · Company
The company behind Nailboo®.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nailboo® is a company based in Glendale, United States, on a domain registered in May 2019.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Glendale
- Founded
- Data not available
- Domain registered
- 17 May 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nailboo.com · Shopify · USD
- Catalogue
- 159 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nailboo®
What people ask Google about Nailboo®.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nailboo® legit or a scam?
According to Gravity by Benchr, Nailboo® is a brand based in Glendale, United States: its website has existed since May 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 317,100 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Nailboo® reviews
Customers rate Nailboo® 4.0 out of 5 on Trustpilot over 2,063 reviews, 269 of them in the last twelve months: 69% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Nailboo® sell?
Nailboo® is a brand that creates salon-grade nail products available in easy-to-use at-home kits, including powders that are cruelty-free and vegan-friendly. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 92% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Nailboo® expensive?
Nailboo®'s best seller, Dip Powder Kit, sells US$99.00 on nailboo.com. 86% of the catalogue is in stock. Gravity does not track prices daily: check nailboo.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Nailboo® have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Nailboo® advertises on Facebook and Instagram and on Google, where its offers often run. Check nailboo.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Nailboo®?
Nailboo® sells on its own website, nailboo.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Nailboo®?
Gravity by Benchr records a company based in Glendale, United States, whose domain was registered in 2019. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Nailboo® doing well?
Yes. Gravity by Benchr estimates about 143,500 visits to nailboo.com in September 2026, up 31% in a month and up 68% over three months. Nailboo® ranks #569 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nailboo® use?
Gravity by Benchr identifies nailboo.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Nailboo® spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Nailboo® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Nailboo® ranks #569 of 33,626 by estimated traffic. Its closest competitors on the same market are Pink Gellac, Olive and June, Glossify, iro-shop.com and Kiara Sky. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nailboo®.