Brand page · Personal Care · United Kingdom
Nails Inc London: 75.8k visits a month, 83 active Meta ads, Gravity score 460.
Nails Inc London — Nails Inc London is a leading global nail brand that sells nail polish, gel sets, and other nail care products. In September 2026 nailsinc.com drew an estimated 75.8k visits, down 24% on the month before. It ranks #248 of 8,226 Personal Care brands in United Kingdom and holds a 1.4 Trustpilot rating over 105 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nails Inc London is a leading global nail brand that sells nail polish, gel sets, and other nail care products.
01 · Traffic
How much traffic Nails Inc London gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nails Inc London drew an estimated 75.8k visits in September 2026, down 24% on the month before and down 31% over three months.
- Worldwide#118,971of 4.5m sites · Top 5%
- In United Kingdom#6,207of 192k sites · Top 5%
- Personal Care, worldwide#5,916of 215,119 brands · Top 5%
- Personal Care, United Kingdom#248of 8,226 brands · Top 5%
75.8k
estimated visits in September
1 mo ▼ −24.0%4 mo ▼ −30.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nails Inc London.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nails Inc London holds 1.4 out of 5 on Trustpilot over 105 reviews, 8 of them in the last twelve months: 9% of customers give five stars and 81% one star. That volume places Nails Inc London in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Beauty Product Supplier Cosmetic Products Manufacturer Cosmetics Store Cosmetics Wholesaler Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nails Inc London sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nails Inc London sells on Shopify, 64% of its catalogue in stock. The best seller is Plump and Glow 8-Piece Peptide-Infused Nail Polish Set, at £35.00, followed by Cherry Noir Nail Polish Duo and Lily 1-Step Gel It's Topless Nail Polish.
#1Plump and Glow 8-Piece Peptide-Infused Nail Polish SetNails Inc London£35.00In stock
#2Cherry Noir Nail Polish DuoNails Inc London£15.00In stock
#3Lily 1-Step Gel It's Topless Nail PolishNails Inc London£10.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nails Inc London in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 47% of the catalogue
- In stock
- 64%
- Upper price quartile
- US$23.82
- Currency
- GBP
04 · Ads
What Nails Inc London is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nails Inc London runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2023 (image, text, video).
New Term, New Nails 💅Nails.INC5 Oct 2026image
Shop Gift-Worthy FavouritesNails.INC3 Oct 2026image
Shop Gift-Worthy FavouritesNails.INC2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Nails Inc Limitedverified
Text ad21 Oct 2026Nails Inc Limitedverified
Text ad21 Oct 2026Nails Inc Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nails Inc London.
The creators who tag @nailsinc on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nailsinc on Instagram, led by EMILY MERAKI (72.7k followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEMILY MERAKI@emily__meraki · 🇬🇧 GB | Beauty cosmetics skincare Creator | 72.7k | 1.4% | 7 | Tagged @nailsinc |
06 · Competitors according to Gravity
Who Nails Inc London competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nails Inc London among Personal Care brands in United Kingdom. The closest is e.l.f. Cosmetics - UK, then Auroma, HOLY GRAIL NAIL, Mylee, MoYou London, Tatti Lashes.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| e.l.f. Cosmetics - UKcheckout.elfcosmetics.co.uk | |||||||
| Auromamyauroma.co.uk | |||||||
| HOLY GRAIL NAILholygrailnail.com | |||||||
| Myleemylee.co.uk | |||||||
| MoYou Londonmoyou.co.uk | |||||||
| Tatti Lashestattilashes.com |
07 · Company
The company behind Nails Inc London.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nails Inc London is a company based in London, United Kingdom, founded in 1999 according to LinkedIn, on a domain registered in July 1999. It employs about 1,467 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 1999, per LinkedIn
- Domain registered
- 12 Jul 1999
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,467 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nailsinc.com · Shopify · GBP
- Catalogue
- 134 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nails Inc London
What people ask Google about Nails Inc London.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nails Inc London legit or a scam?
According to Gravity by Benchr, Nails Inc London is a brand based in London, United Kingdom: its website has existed since July 1999, it sells on a Shopify store, it employs 1,467 people on LinkedIn, it has 293,355 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Nails Inc London reviews
Customers rate Nails Inc London 1.4 out of 5 on Trustpilot over 105 reviews, 8 of them in the last twelve months: 9% give five stars, 81% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Nails Inc London?
Nails Inc London is a leading global nail brand that sells nail polish, gel sets, and other nail care products. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 99% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Nails Inc London cost?
Nails Inc London's best seller, Plump and Glow 8-Piece Peptide-Infused Nail Polish Set, sells £35.00 on nailsinc.com. 64% of the catalogue is in stock. Gravity does not track prices daily: check nailsinc.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Nails Inc London discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Nails Inc London advertises on Facebook and Instagram and on Google, where its offers often run. Check nailsinc.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Nails Inc London?
Nails Inc London sells on its own website, nailsinc.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Nails Inc London?
Gravity by Benchr records a company based in London, United Kingdom, founded in 1999 according to LinkedIn, on a domain registered in 1999, with 1,467 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Nails Inc London growing?
Not at the moment. Gravity by Benchr estimates about 75,800 visits to nailsinc.com in September 2026, down 24% in a month and down 31% over three months. Nails Inc London ranks #248 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nails Inc London use?
Gravity by Benchr identifies nailsinc.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Nails Inc London spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Nails Inc London on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Nails Inc London ranks #248 of 8,226 by estimated traffic. Its closest competitors on the same market are e.l.f. Cosmetics - UK, Auroma, HOLY GRAIL NAIL, Mylee and MoYou London. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nails Inc London.