Brand page · Clothing · Finland
nanso: 198k visits a month, 40 active Meta ads, Gravity score 581.
nanso — Nanso is a Finnish fashion brand known for its unique prints, high-quality clothing, and classic Finnish design expertise. The company creates wardrobe essentials inspired by Finland's relaxed lifestyle. In September 2026 nanso.com drew an estimated 198k visits, down 9% on the month before. It ranks #12 of 541 Clothing brands in Finland.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 14 peers: Clothing brands in Finland with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nanso is a Finnish fashion brand known for its unique prints, high-quality clothing, and classic Finnish design expertise. The company creates wardrobe essentials inspired by Finland's relaxed lifestyle.
01 · Traffic
How much traffic nanso gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
nanso drew an estimated 198k visits in September 2026, down 9% on the month before and down 23% over three months.
- Worldwide#53,014of 4.5m sites · Top 5%
- In Finland#185of 20.4k sites · Top 1%
- Clothing, worldwide#4,842of 459,295 brands · Top 5%
- Clothing, Finland#12of 541 brands · Top 5%
198k
estimated visits in September
1 mo ▼ −9.0%4 mo ▼ −23.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about nanso.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
nanso holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Clothing Store Fashion Accessories Store Children's Clothing Store Women's Clothing Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What nanso sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
nanso sells on Shopify, 97% of its catalogue in stock. The best seller is BASIC 7/8-leggingsit - musta, at €45.99, followed by BASIC leggingsit - musta and COTTON COMFORT CUFF nilkkasukat - musta.
#1BASIC 7/8-leggingsit - mustananso€45.99In stock
#2BASIC leggingsit - mustananso€40.99In stock
#3COTTON COMFORT CUFF nilkkasukat - mustananso€4.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places nanso in its comparison group.
- Average rating
- 4.56 / 5
- Rated products
- 85% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$90.71
- Currency
- EUR
04 · Ads
What nanso is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
nanso runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2023 (image, text, video).
Syksyn uutuudetNanso.com13 Oct 2026image
Johanna TuominenNanso.com12 Oct 2026image
Takit ja neuleet -20%Nanso.com12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Nanso Group Oyverified
Image ad19 Oct 2026Nanso Group Oyverified
Text ad19 Oct 2026Nanso Group Oyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about nanso.
The creators who tag @nanso1921 on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who nanso competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for nanso among Clothing brands in Finland. The closest is Kotn, then SNOCKS, zeeman.com, Moraj, nkd.com, sinsay.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kotnshop.kotn.com | |||||||
| SNOCKSsnocks.com | |||||||
| zeeman.comzeeman.com | |||||||
| Morajmoraj.pl | |||||||
| nkd.comnkd.com | |||||||
| sinsay.comsinsay.com |
07 · Company
The company behind nanso.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
nanso is a company based in Helsinki, Finland, founded in 1921 according to LinkedIn, on a domain registered in January 1997. It employs about 110 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇮 Finland · Helsinki
- Founded
- 1921, per LinkedIn
- Domain registered
- 24 Jan 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 110 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nanso.com · Shopify · EUR
- Catalogue
- 300 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about nanso
What people ask Google about nanso.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is nanso legit?
According to Gravity by Benchr, nanso is a brand based in Helsinki, Finland: its website has existed since January 1997, it sells on a Shopify store, it employs 110 people on LinkedIn, it has 50,521 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is nanso?
Nanso is a Finnish fashion brand known for its unique prints, high-quality clothing, and classic Finnish design expertise. The company creates wardrobe essentials inspired by Finland's relaxed lifestyle. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 25% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
nanso prices: how much is it?
nanso's best seller, BASIC 7/8-leggingsit - musta, sells €45.99 on nanso.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check nanso.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
nanso promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: nanso advertises on Facebook and Instagram and on Google, where its offers often run. Check nanso.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy nanso?
nanso sells on its own website, nanso.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns nanso?
Gravity by Benchr records a company based in Helsinki, Finland, founded in 1921 according to LinkedIn, on a domain registered in 1997, with 110 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is nanso doing well?
Not at the moment. Gravity by Benchr estimates about 197,600 visits to nanso.com in September 2026, down 9% in a month and down 23% over three months. nanso ranks #12 of 541 Clothing brands in Finland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does nanso use?
Gravity by Benchr identifies nanso.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since July 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is nanso's ad budget?
Gravity by Benchr does not publish a spend figure for nanso on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Finland?
Among Clothing brands in Finland in the Gravity by Benchr index, nanso ranks #12 of 541 by estimated traffic. Its closest competitors on the same market are Kotn, SNOCKS, zeeman.com, Moraj and nkd.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with nanso.