Brand page · Handbags, Wallets & Cases · India
Nappa Dori: 204k visits a month, 159 active Meta ads, Gravity score 600.
Nappa Dori — Nappa Dori is an Indian brand that creates handcrafted leather goods and travel essentials blending Indian heritage with minimalist design. In September 2026 nappadori.com drew an estimated 204k visits, down 19% on the month before. It ranks #16 of 475 Handbags, Wallets & Cases brands in India.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 29 peers: Handbags, Wallets & Cases brands in India with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nappa Dori is an Indian brand that creates handcrafted leather goods and travel essentials blending Indian heritage with minimalist design.
01 · Traffic
How much traffic Nappa Dori gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nappa Dori drew an estimated 204k visits in September 2026, down 19% on the month before and down 28% over three months.
- Worldwide#51,599of 4.5m sites · Top 5%
- In India#2,662of 164k sites · Top 5%
- Handbags, Wallets & Cases, worldwide#264of 28,870 brands · Top 1%
- Handbags, Wallets & Cases, India#16of 475 brands · Top 5%
204k
estimated visits in September
1 mo ▼ −19.5%4 mo ▼ −28.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nappa Dori.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nappa Dori holds 2.9 out of 5 on Trustpilot over 2 reviews: 0% of customers give five stars and 100% one star.
Software Company Graphic Designer Website Designer e-Commerce Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nappa Dori sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nappa Dori sells on Shopify, 63% of its catalogue in stock. The best seller is Item Personalization, at ₹1,000.00, followed by Gift Wrap and DORI TOTE BAG.
#1Item PersonalizationNappa Dori₹1,000.00In stock
#2Gift WrapNappa Dori₹100.00In stock
#3DORI TOTE BAGNappa Dori₹3,650.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nappa Dori in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 23% of the catalogue
- In stock
- 63%
- Upper price quartile
- US$161.90
- Currency
- INR
04 · Ads
What Nappa Dori is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nappa Dori runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Watch Cases by Nappa DoriNappa Dori7 Oct 2026video
Introducing Time TravelNappa Dori7 Oct 2026image
The Voyager Laptop BagNappa Dori7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026NAPPA DORI PRIVATE LIMITEDverified
Video ad20 Oct 2026NAPPA DORI PRIVATE LIMITEDverified
Text ad20 Oct 2026NAPPA DORI PRIVATE LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nappa Dori.
The creators who tag @nappadori on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nappadori on Instagram, led by KOPA (27.2k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKOPA@kopapune · 🇮🇳 IN | Fashion style luxury Creator | 27.2k | 0.1% | 3 | Tagged @nappadori |
06 · Competitors according to Gravity
Who Nappa Dori competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nappa Dori among Handbags, Wallets & Cases brands in India. The closest is gettoderi, then Leatherology, paper republic, LOUISE CARMEN PARIS, smythson.com, Galen Leather.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| gettoderigettoderi.com | |||||||
| Leatherologyleatherology.com | |||||||
| paper republicpaper-republic.com | |||||||
| LOUISE CARMEN PARISlouisecarmen.com | |||||||
| smythson.comsmythson.com | |||||||
| Galen Leathergalenleather.com |
07 · Company
The company behind Nappa Dori.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nappa Dori is a company based in New Delhi, India, founded in 2008 according to LinkedIn, on a domain registered in September 2010. It employs about 104 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India · New Delhi
- Founded
- 2008, per LinkedIn
- Domain registered
- 26 Sept 2010
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 104 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nappadori.com · Shopify · INR
- Catalogue
- 147 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nappa Dori
What people ask Google about Nappa Dori.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nappa Dori a legit company?
According to Gravity by Benchr, Nappa Dori is a brand based in New Delhi, India: its website has existed since September 2010, it sells on a Shopify store, it employs 104 people on LinkedIn, it has 161,738 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Nappa Dori sell?
Nappa Dori is an Indian brand that creates handcrafted leather goods and travel essentials blending Indian heritage with minimalist design. Gravity by Benchr classifies it under Handbags, Wallets & Cases, with Handbags making up 5% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Nappa Dori cost?
Nappa Dori's best seller, Item Personalization, sells ₹1,000.00 on nappadori.com. 63% of the catalogue is in stock. Gravity does not track prices daily: check nappadori.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Nappa Dori promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Nappa Dori advertises on Facebook and Instagram and on Google, where its offers often run. Check nappadori.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Nappa Dori?
Nappa Dori sells on its own website, nappadori.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Nappa Dori?
Gravity by Benchr records a company based in New Delhi, India, founded in 2008 according to LinkedIn, on a domain registered in 2010, with 104 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Nappa Dori growing?
Not at the moment. Gravity by Benchr estimates about 203,900 visits to nappadori.com in September 2026, down 19% in a month and down 28% over three months. Nappa Dori ranks #16 of 475 Handbags, Wallets & Cases brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nappa Dori use?
Gravity by Benchr identifies nappadori.com as a Shopify store (standard plan, not Shopify Plus), selling in INR. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Nappa Dori's ad budget?
Gravity by Benchr does not publish a spend figure for Nappa Dori on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in India?
Among Handbags, Wallets & Cases brands in India in the Gravity by Benchr index, Nappa Dori ranks #16 of 475 by estimated traffic. Its closest competitors on the same market are gettoderi, Leatherology, paper republic, LOUISE CARMEN PARIS and smythson.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nappa Dori.