- Gravity
- Rankings
- Health & Beauty
- Personal Care
- Nathan & Sons
Brand page · Personal Care · United States
Nathan & Sons: 312k visits a month, 94 active Meta ads, Gravity score 496.
Nathan & Sons — Nathan & Sons is a company that makes all-natural chewing gum, specifically the world's first remineralizing chewing gum called Underbrush, formulated with 100% organic ingredients to support oral health. In September 2026 nathanandsons.com drew an estimated 312k visits, down 40% on the month before. It ranks #249 of 33,626 Personal Care brands in United States and holds a 2.8 Trustpilot rating over 16 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nathan & Sons is a company that makes all-natural chewing gum, specifically the world's first remineralizing chewing gum called Underbrush, formulated with 100% organic ingredients to support oral health.
01 · Traffic
How much traffic Nathan & Sons gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nathan & Sons drew an estimated 312k visits in September 2026, down 40% on the month before and down 49% over three months.
- Worldwide#36,323of 4.5m sites · Top 1%
- In United States#11,799of 1.2m sites · Top 5%
- Personal Care, worldwide#1,531of 215,119 brands · Top 1%
- Personal Care, United States#249of 33,626 brands · Top 1%
312k
estimated visits in September
1 mo ▼ −40.4%4 mo ▼ −48.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nathan & Sons.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nathan & Sons holds 2.8 out of 5 on Trustpilot over 16 reviews, 16 of them in the last twelve months: 31% of customers give five stars and 50% one star.
Beauty Product Supplier Cosmetics and Perfumes Supplier Vitamin and Supplements Store Cosmetics Industry Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nathan & Sons sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nathan & Sons sells on Shopify, 92% of its catalogue in stock. The best seller is Underbrush Remineralizing Gum, at US$29.99–US$79.99, followed by Pearl Powder Tooth Scrub and American Walnut Gum Case.
#1Underbrush Remineralizing GumNathan & SonsUS$29.99–US$79.99In stock
#2Pearl Powder Tooth ScrubNathan & SonsUS$34.99In stock
#3American Walnut Gum CaseNathan & SonsUS$26.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nathan & Sons in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 96% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$40.00
- Currency
- USD
04 · Ads
What Nathan & Sons is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nathan & Sons runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since March 2025 (image, text, video).
Free US Shipping over $50Underbrush Gum7 Oct 2026video
Mastic is one of those rare ingredients that’s only now becoming popular in the USA. Collecting the sap is a year long process completely dUnderbrush Gum4 Oct 2026video
Free US Shipping over $50Underbrush Gum4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Nathan and Sons, LLCverified
Text ad21 Oct 2026Nathan and Sons, LLCverified
Text ad21 Oct 2026Nathan and Sons, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nathan & Sons.
The creators who tag @nathan.and.sons on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Nathan & Sons competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nathan & Sons among Personal Care brands in United States. The closest is Scandi Gum, then Larine, sunstargum.com, GuruNanda, MyVariations, Boka.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Scandi Gumscandigum.com | |||||||
| Larinebuylarine.com | |||||||
| sunstargum.comsunstargum.com | |||||||
| GuruNandagurunanda.com | |||||||
| MyVariationsmyvariations.com | |||||||
| Bokaboka.com |
07 · Company
The company behind Nathan & Sons.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nathan & Sons is a company based in Shingle Springs, United States, founded in 2022 according to LinkedIn, on a domain registered in June 2023. It employs about 15 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Shingle Springs
- Founded
- 2022, per LinkedIn
- Domain registered
- 22 Jun 2023
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 15 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nathanandsons.com · Shopify · USD
- Catalogue
- 17 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nathan & Sons
What people ask Google about Nathan & Sons.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nathan & Sons legit?
According to Gravity by Benchr, Nathan & Sons is a brand based in Shingle Springs, United States: its website has existed since June 2023, it sells on a Shopify store, it employs 15 people on LinkedIn, it has 282,300 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Nathan & Sons reviews: is it worth it?
Customers rate Nathan & Sons 2.8 out of 5 on Trustpilot over 16 reviews, 16 of them in the last twelve months: 31% give five stars, 50% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Nathan & Sons?
Nathan & Sons is a company that makes all-natural chewing gum, specifically the world's first remineralizing chewing gum called Underbrush, formulated with 100% organic ingredients to support oral health. Gravity by Benchr classifies it under Personal Care, with Oral Care making up 40% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Nathan & Sons cost?
Nathan & Sons' best seller, Underbrush Remineralizing Gum, sells from US$29.99 to US$79.99 on nathanandsons.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check nathanandsons.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Nathan & Sons have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Nathan & Sons advertises on Facebook and Instagram and on Google, where its offers often run. Check nathanandsons.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Nathan & Sons?
Nathan & Sons sells on its own website, nathanandsons.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Nathan & Sons?
Gravity by Benchr records a company based in Shingle Springs, United States, founded in 2022 according to LinkedIn, on a domain registered in 2023, with 15 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Nathan & Sons growing?
Not at the moment. Gravity by Benchr estimates about 312,100 visits to nathanandsons.com in September 2026, down 40% in a month and down 49% over three months. Nathan & Sons ranks #249 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nathan & Sons use?
Gravity by Benchr identifies nathanandsons.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Nathan & Sons spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Nathan & Sons on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Nathan & Sons ranks #249 of 33,626 by estimated traffic. Its closest competitors on the same market are Scandi Gum, Larine, sunstargum.com, GuruNanda and MyVariations. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nathan & Sons.