Brand page · Health Care · United States
Natrol: 50.2k visits a month, 25 active Meta ads, Gravity score 547.
Natrol — Natrol is a brand that sells sleep supplements including melatonin, magnesium, drug-free formulas, and botanicals to support restful nights. In September 2026 natrol.com drew an estimated 50.2k visits, down 20% on the month before. It ranks #819 of 12,108 Health Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 815 peers: Health Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Natrol is a brand that sells sleep supplements including melatonin, magnesium, drug-free formulas, and botanicals to support restful nights.
01 · Traffic
How much traffic Natrol gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Natrol drew an estimated 50.2k visits in September 2026, down 20% on the month before and down 26% over three months.
- Worldwide#169,502of 4.5m sites · Top 5%
- In United States#54,292of 1.2m sites · Top 5%
- Health Care, worldwide#4,528of 105,715 brands · Top 5%
- Health Care, United States#819of 12,108 brands · Top 10%
50.2k
estimated visits in September
1 mo ▼ −19.5%4 mo ▼ −25.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Natrol.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Natrol holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Vitamin and Supplements Store Fitness and Nutrition Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Natrol sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Natrol sells on Shopify, 65% of its catalogue in stock. The best seller is JuiceFestiv Daily Fruit & Veggie Capsules, at US$27.99, followed by Melatonin Gummies, 10mg and Fast Dissolve Melatonin Tablets, 10mg (Strawberry Flavor).
#1JuiceFestiv Daily Fruit & Veggie CapsulesNatrolUS$27.99In stock
#2Melatonin Gummies, 10mgNatrolUS$11.99–US$21.49In stock
#3Fast Dissolve Melatonin Tablets, 10mg (Strawberry Flavor)NatrolUS$9.50–US$18.49In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Natrol in its comparison group.
- Average rating
- 4.39 / 5
- Rated products
- 19% of the catalogue
- In stock
- 65%
- Upper price quartile
- US$20.24
- Currency
- USD
04 · Ads
What Natrol is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Natrol runs Meta ads on Facebook, Instagram, and has advertised on Google since April 2025 (text).
A Better Sleep RoutineNatrol7 Oct 2026video
NEW Natrol® Ultra SleepNatrol7 Oct 2026video
#1 Choice for #1 SleepNatrol6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Natrol LLCverified
Text ad20 Oct 2026Natrol LLCverified
Text ad20 Oct 2026Natrol LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Natrol.
The creators who tag @natrolofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @natrolofficial on Instagram, led by Josh Allen (2.1m followers, 14.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJosh Allen@joshallenqb · 🇺🇸 US | Pro sports athletes Creator | 2.1m | 14.9% | 1 | Tagged @natrolofficial |
06 · Competitors according to Gravity
Who Natrol competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Natrol among Health Care brands in United States. The closest is SourceNaturals, then SIXSTAR, Carlyle Nutritionals, vitafusion, Solaray, NatureWise.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SourceNaturalssourcenaturals.com | |||||||
| SIXSTARsixstarpro.com | |||||||
| Carlyle Nutritionalscarlylenutritionals.com | |||||||
| vitafusionvitafusion.com | |||||||
| Solaraysolaray.com | |||||||
| NatureWisenaturewise.com |
07 · Company
The company behind Natrol.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Natrol is a company based in Chatsworth, United States, on a domain registered in May 1996. It employs about 2 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Chatsworth
- Founded
- Data not available
- Domain registered
- 16 May 1996
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- M and a · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- natrol.com · Shopify · USD
- Catalogue
- 90 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Natrol
What people ask Google about Natrol.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Natrol a legit company?
According to Gravity by Benchr, Natrol is a brand based in Chatsworth, United States: its website has existed since May 1996, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 31,600 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Natrol?
Natrol is a brand that sells sleep supplements including melatonin, magnesium, drug-free formulas, and botanicals to support restful nights. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 2% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Natrol expensive?
Natrol's best seller, JuiceFestiv Daily Fruit & Veggie Capsules, sells US$27.99 on natrol.com. 65% of the catalogue is in stock. Gravity does not track prices daily: check natrol.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Natrol have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Natrol advertises on Facebook and Instagram and on Google, where its offers often run. Check natrol.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Natrol?
Natrol sells on its own website, natrol.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Natrol?
Gravity by Benchr records a company based in Chatsworth, United States, whose domain was registered in 1996, with 2 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Natrol doing well?
Not at the moment. Gravity by Benchr estimates about 50,200 visits to natrol.com in September 2026, down 20% in a month and down 26% over three months. Natrol ranks #819 of 12,108 Health Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Natrol use?
Gravity by Benchr identifies natrol.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Natrol spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Natrol on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United States?
Among Health Care brands in United States in the Gravity by Benchr index, Natrol ranks #819 of 12,108 by estimated traffic. Its closest competitors on the same market are SourceNaturals, SIXSTAR, Carlyle Nutritionals, vitafusion and Solaray. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Natrol.