- Gravity
- Rankings
- Animals & Pet Supplies
- Pet Supplies
- Natural Instinct
Brand page · Pet Supplies · United Kingdom
Natural Instinct traffic, ads & competitors 36.9k visits a month, 52 active Meta ads, Gravity score 574.
Natural Instinct — Natural Instinct is a UK-based company that produces raw dog food and raw cat food using human-grade meat and nutritious vegetables, offering a biologically appropriate raw food (BARF) diet alternative to traditional pet food. In September 2026 naturalinstinct.com drew an estimated 36.9k visits, up 5% on the month before. It ranks #97 of 2,422 Pet Supplies brands in the United Kingdom and holds a 4.2 Trustpilot rating over 1,372 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 87 peers: Pet Supplies brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Natural Instinct is a UK-based company that produces raw dog food and raw cat food using human-grade meat and nutritious vegetables, offering a biologically appropriate raw food (BARF) diet alternative to traditional pet food.
01 · Traffic
Natural Instinct website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Natural Instinct drew an estimated 36.9k visits in September 2026, up 5% on the month before and up 36% over three months.
- Worldwide#220,633of 4.5m sites · Top 5%
- In United Kingdom#11,528of 192k sites · Top 10%
- Pet Supplies, worldwide#1,855of 52,845 brands · Top 5%
- Pet Supplies, United Kingdom#97of 2,422 brands · Top 5%
36.9k
estimated visits in September
1 mo ▲ +5.2%4 mo ▲ +35.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Natural Instinct reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Natural Instinct holds 4.2 out of 5 on Trustpilot over 1,372 reviews, 461 of them in the last twelve months: 74% of customers give five stars and 9% one star. That volume places Natural Instinct in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Pet Supply Store Pet Store Frozen Food Manufacturer Animal Feed Store Food Manufacturer Food Producer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Natural Instinct best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Natural Instinct sells on Shopify, 71% of its catalogue in stock. The best seller is Working Dog Chicken, at £4.19–£4.69, followed by Natural Chicken and Working Dog Turkey.
#1Working Dog ChickenNatural Instinct£4.19–£4.69In stock
#2Natural ChickenNatural Instinct£4.19–£4.69In stock
#3Working Dog TurkeyNatural Instinct£5.05–£5.55In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Natural Instinct in its comparison group.
- Average rating
- 4.47 / 5
- Rated products
- 44% of the catalogue
- In stock
- 71%
- Upper price quartile
- US$9.65
- Currency
- GBP
04 · Ads
Natural Instinct ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Natural Instinct runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2024 (image, text, video).
Complete Autumn MealsNatural Instinct6 Oct 2026image
Raw Goodness, No AdditivesNatural Instinct1 Oct 2026video
Raw Goodness, No AdditivesNatural Instinct1 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Natural Instinct Limitedverified
Text ad20 Oct 2026Natural Instinct Limitedverified
Text ad20 Oct 2026Natural Instinct Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Natural Instinct influencers
The creators who tag @naturalinstinctfood on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Natural Instinct competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Natural Instinct among Pet Supplies brands in the United Kingdom. The closest is Waita Pets, then Skipper, thedogsbutcher.co.uk, Burns Pet Nutrition, Mersey Raw, Buddylicious.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Waita Petswaitapets.co.uk | |||||||
| Skipperskipperspetproducts.com | |||||||
| thedogsbutcher.co.ukthedogsbutcher.co.uk | |||||||
| Burns Pet Nutritionburnspet.co.uk | |||||||
| Mersey Rawmerseyraw.com | |||||||
| Buddyliciousbuddylicious.com |
07 · Company
Who is behind Natural Instinct?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Natural Instinct is a company based in Camberley, United Kingdom, on a domain registered in May 1998. It employs about 18 people.
- Entity country
- 🇬🇧 United Kingdom · Camberley
- Domain registered
- 1 May 1998
- Status
- Operating
- Employees
- 18 on LinkedIn · 11-50
- Own store
- naturalinstinct.com · Shopify · GBP
- Catalogue
- 61 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Natural Instinct
What people ask Google about Natural Instinct.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Natural Instinct legit?
According to Gravity by Benchr, Natural Instinct is a brand based in Camberley, United Kingdom: its website has existed since May 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 18 people on LinkedIn, it has 27,615 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Natural Instinct reviews
Customers rate Natural Instinct 4.2 out of 5 on Trustpilot over 1,372 reviews, 461 of them in the last twelve months: 74% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Natural Instinct sell?
Natural Instinct is a UK-based company that produces raw dog food and raw cat food using human-grade meat and nutritious vegetables, offering a biologically appropriate raw food (BARF) diet alternative to traditional pet food. Gravity by Benchr classifies it under Pet Supplies, with Dog Supplies making up 79% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Natural Instinct prices: how much is it?
Natural Instinct's best seller, Working Dog Chicken, sells from £4.19 to £4.69 on naturalinstinct.com. 71% of the catalogue is in stock. Gravity does not track prices daily: check naturalinstinct.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Natural Instinct discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Natural Instinct advertises on Facebook and Instagram and on Google, where its offers often run. Check naturalinstinct.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Natural Instinct?
Natural Instinct sells on its own website, naturalinstinct.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Natural Instinct?
Gravity by Benchr records a company based in Camberley, United Kingdom, whose domain was registered in 1998, with 18 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Natural Instinct doing well?
Yes. Gravity by Benchr estimates about 36,900 visits to naturalinstinct.com in September 2026, up 5% in a month and up 36% over three months. Natural Instinct ranks #97 of 2,422 Pet Supplies brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Natural Instinct use?
Gravity by Benchr identifies naturalinstinct.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Natural Instinct spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Natural Instinct on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in the United Kingdom?
Among Pet Supplies brands in the United Kingdom in the Gravity by Benchr index, Natural Instinct ranks #97 of 2,422 by estimated traffic. Its closest competitors on the same market are Waita Pets, Skipper, thedogsbutcher.co.uk, Burns Pet Nutrition and Mersey Raw. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Natural Instinct.