Brand page · Pet Supplies · United Kingdom
Skipper traffic, ads & competitors 38.4k visits a month, 17 active Meta ads, Gravity score 569.
Skipper — Skipper's Pet Products is a Grimsby-based company specializing in 100% natural, fish-based dog treats and food. In September 2026 skipperspetproducts.com drew an estimated 38.4k visits, up 40% on the month before. It ranks #92 of 2,422 Pet Supplies brands in the United Kingdom and holds a 4.9 Trustpilot rating over 4,667 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 87 peers: Pet Supplies brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Skipper's Pet Products is a Grimsby-based company specializing in 100% natural, fish-based dog treats and food.
01 · Traffic
Skipper website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Skipper drew an estimated 38.4k visits in September 2026, up 40% on the month before and up 17% over three months.
- Worldwide#213,133of 4.5m sites · Top 5%
- In United Kingdom#11,152of 192k sites · Top 10%
- Pet Supplies, worldwide#1,779of 52,845 brands · Top 5%
- Pet Supplies, United Kingdom#92of 2,422 brands · Top 5%
38.4k
estimated visits in September
1 mo ▲ +40.3%4 mo ▲ +17.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Skipper reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Skipper holds 4.9 out of 5 on Trustpilot over 4,667 reviews, 2,409 of them in the last twelve months: 95% of customers give five stars and 1% one star. That volume places Skipper in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 1%.
Animal Feed Store Pet Supply Store Pet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Skipper best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Skipper sells on Shopify, 93% of its catalogue in stock. The best seller is Fish Skin Flatties, at £5.99–£49.99, followed by Fish Skin Twists and Fish Skin Cubes.
#1Fish Skin FlattiesSkipper£5.99–£49.99In stock
#2Fish Skin TwistsSkipper£5.99–£49.99In stock
#3Fish Skin CubesSkipper£4.99–£33.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Skipper in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 89% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$15.55
- Currency
- GBP
04 · Ads
Skipper ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Skipper runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since April 2023 (image, text, video).
Advent Calendar for DogsSkipper's Pet Products5 Oct 2026image
Advent Calendar for DogsSkipper's Pet Products5 Oct 2026image
25% off your first orderSkipper's Pet Products4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Skippers Pet Products Limitedverified
Text ad20 Oct 2026Skippers Pet Products Limitedverified
Text ad20 Oct 2026Skippers Pet Products Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Skipper influencers
The creators who tag @skipperspetproducts on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @skipperspetproducts on Instagram, led by Tonka & Nicky (13.9k followers, 2.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTonka & Nicky@tonka.bluefrenchie · 🇬🇧 GB | Pets nature Creator | 13.9k | 2.3% | 2 | Tagged @skipperspetproducts |
06 · Competitors according to Gravity
Skipper competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Skipper among Pet Supplies brands in the United Kingdom. The closest is Burns Pet Nutrition, then The Farmer's Dog, Buddylicious, Natural Instinct, YAKERS, Pets Love Fresh.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Burns Pet Nutritionburnspet.co.uk | |||||||
| The Farmer's Dogthefarmersdog.uk | |||||||
| Buddyliciousbuddylicious.com | |||||||
| Natural Instinctnaturalinstinct.com | |||||||
| YAKERSyakers.co.uk | |||||||
| Pets Love Freshpetslovefresh.com |
07 · Company
Who is behind Skipper?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Skipper is a company based in Grimsby, United Kingdom, founded in 2013 according to LinkedIn, on a domain registered in September 2013. It employs about 13 people.
- Entity country
- 🇬🇧 United Kingdom · Grimsby
- Founded
- 2013, per LinkedIn
- Domain registered
- 18 Sept 2013
- Status
- Operating
- Employees
- 13 on LinkedIn · 2-10
- Own store
- skipperspetproducts.com · Shopify · GBP
- Catalogue
- 48 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Skipper
What people ask Google about Skipper.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Skipper a legit company?
According to Gravity by Benchr, Skipper is a brand based in Grimsby, United Kingdom: its website has existed since September 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 13 people on LinkedIn, it has 9,840 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Skipper reviews: is it worth it?
Customers rate Skipper 4.9 out of 5 on Trustpilot over 4,667 reviews, 2,409 of them in the last twelve months: 95% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Skipper?
Skipper's Pet Products is a Grimsby-based company specializing in 100% natural, fish-based dog treats and food. Gravity by Benchr classifies it under Pet Supplies, with Dog Supplies making up 99% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Skipper cost?
Skipper's best seller, Fish Skin Flatties, sells from £5.99 to £49.99 on skipperspetproducts.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check skipperspetproducts.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Skipper discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Skipper advertises on Facebook and Instagram and on Google, where its offers often run. Check skipperspetproducts.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Skipper?
Skipper sells on its own website, skipperspetproducts.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Skipper?
Gravity by Benchr records a company based in Grimsby, United Kingdom, founded in 2013 according to LinkedIn, on a domain registered in 2013, with 13 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Skipper doing well?
Yes. Gravity by Benchr estimates about 38,400 visits to skipperspetproducts.com in September 2026, up 40% in a month and up 17% over three months. Skipper ranks #92 of 2,422 Pet Supplies brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Skipper use?
Gravity by Benchr identifies skipperspetproducts.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Skipper's ad budget?
Gravity by Benchr does not publish a spend figure for Skipper on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in the United Kingdom?
Among Pet Supplies brands in the United Kingdom in the Gravity by Benchr index, Skipper ranks #92 of 2,422 by estimated traffic. Its closest competitors on the same market are Burns Pet Nutrition, The Farmer's Dog, Buddylicious, Natural Instinct and YAKERS. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Skipper.