Brand page · Clothing · Portugal
Natura: 63.2k visits a month, 16 active Meta ads, Gravity score 451.
Natura — Natura is a Portuguese brand that sells women's clothing and accessories with a unique concept linked to nature, sustainability, and multicultural values. In September 2026 naturastore.pt drew an estimated 63.2k visits, down 25% on the month before. It ranks #18 of 978 Clothing brands in Portugal and holds a 2.1 Trustpilot rating over 24 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 16 peers: Clothing brands in Portugal with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Natura is a Portuguese brand that sells women's clothing and accessories with a unique concept linked to nature, sustainability, and multicultural values.
01 · Traffic
How much traffic Natura gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Natura drew an estimated 63.2k visits in September 2026, down 25% on the month before and down 12% over three months.
- Worldwide#139,238of 4.5m sites · Top 5%
- In Portugal#564of 21.8k sites · Top 5%
- Clothing, worldwide#13,458of 459,295 brands · Top 5%
- Clothing, Portugal#18of 978 brands · Top 5%
63.2k
estimated visits in September
1 mo ▼ −25.0%4 mo ▼ −11.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Natura.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Natura holds 2.1 out of 5 on Trustpilot over 24 reviews, 4 of them in the last twelve months: 4% of customers give five stars and 79% one star. That volume places Natura in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Men's Clothing Store Children's Clothing Store Women's Clothing Store Shoe Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Natura sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Natura's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Natura in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Natura is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Natura runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
SUMMER IS NOT OVER INDEED 🤩😉 A @martacyrnecarvalho já conhece a Nova Coleção, e tu? 🤔 www.naturastore.pt #natura #moda #novacoleçãoNatura7 Oct 2026video
Nova ColeçãoNatura6 Oct 2026image
Natura como Mulher 🤍 Quando imaginava os trinta, via uma mulher que sabia. Sabia como se sentar. O que dizer. Para onde olhar. Uma mulher iNatura6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Natura Invicta, Ldaverified
Text ad21 Oct 2026Natura Invicta, Ldaverified
Image ad21 Oct 2026Natura Invicta, Ldaverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Natura.
The creators who tag @natura_portugal on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @natura_portugal on Instagram, led by Inês Seco (24.1k followers, 10.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IInês Seco@inesseco · 🇵🇹 PT | Fashion style luxury Creator | 24.1k | 10.2% | 1 | Tagged @natura_portugal |
06 · Competitors according to Gravity
Who Natura competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Natura among Clothing brands in Portugal. The closest is onlauri.com.br, then PrettyLittleThing, ichi.biz, ellos.nl, Privilege, cecil.nl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| onlauri.com.bronlauri.com.br | |||||||
| PrettyLittleThingprettylittlething.eu | |||||||
| ichi.bizichi.biz | |||||||
| ellos.nlellos.nl | |||||||
| Privilegeprivilege.cl | |||||||
| cecil.nlcecil.nl |
07 · Company
The company behind Natura.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Natura is a company based in Portugal, founded in 1992 according to LinkedIn. It employs about 71 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇵🇹 Portugal
- Founded
- 1992, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 71 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- naturastore.pt
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Natura
What people ask Google about Natura.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Natura a legit company?
According to Gravity by Benchr, Natura is a brand based in Portugal: it employs 71 people on LinkedIn, it has 65,649 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Natura reviews: is it worth it?
Customers rate Natura 2.1 out of 5 on Trustpilot over 24 reviews, 4 of them in the last twelve months: 4% give five stars, 79% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Natura?
Natura is a Portuguese brand that sells women's clothing and accessories with a unique concept linked to nature, sustainability, and multicultural values. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Natura promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Natura advertises on Facebook and Instagram and on Google, where its offers often run. Check naturastore.pt for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Natura?
Gravity by Benchr records a company based in Portugal, founded in 1992 according to LinkedIn, with 71 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Natura doing well?
Not at the moment. Gravity by Benchr estimates about 63,200 visits to naturastore.pt in September 2026, down 25% in a month and down 12% over three months. Natura ranks #18 of 978 Clothing brands in Portugal in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Natura spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Natura on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Portugal?
Among Clothing brands in Portugal in the Gravity by Benchr index, Natura ranks #18 of 978 by estimated traffic. Its closest competitors on the same market are onlauri.com.br, PrettyLittleThing, ichi.biz, ellos.nl and Privilege. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Natura.