Brand page · Health Care · United States
New Chapter: 127K visits a month, 138 active Meta ads, Gravity score 549.
New Chapter — New Chapter is an American vitamin manufacturer that creates natural vitamins and high-quality supplements made with organic ingredients, designed to work in harmony with the body. In September 2026 newchapter.com drew an estimated 127K visits, down 11% on the month before. It ranks #361 of 12,108 Health Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 483 peers: Health Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
New Chapter is an American vitamin manufacturer that creates natural vitamins and high-quality supplements made with organic ingredients, designed to work in harmony with the body.
01 · Traffic
How much traffic New Chapter gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
New Chapter drew an estimated 127K visits in September 2026, down 11% on the month before and down 55% over three months.
- Worldwide#76,568of 4.5M sites · Top 5%
- In United States#25,267of 1.2M sites · Top 5%
- Health Care, worldwide#1,817of 105,715 brands · Top 5%
- Health Care, United States#361of 12,108 brands · Top 5%
127K
estimated visits in September
1 mo ▼ −11.4%4 mo ▼ −55.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about New Chapter.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
New Chapter holds 3.1 out of 5 on Trustpilot over 2 reviews: 50% of customers give five stars and 50% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What New Chapter sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
New Chapter sells on Shopify, 98% of its catalogue in stock. The best seller is Bone Strength Take Care™ Slim Tablets, at US$28.00–US$109.00, followed by Every Woman™'s One Daily 55+ Multivitamin and Every Woman™'s One Daily 40+ Multivitamin.
#1Bone Strength Take Care™ Slim TabletsNew ChapterUS$28.00–US$109.00In stock
#2Every Woman™'s One Daily 55+ MultivitaminNew ChapterUS$30.00–US$91.00In stock
#3Every Woman™'s One Daily 40+ MultivitaminNew ChapterUS$24.00–US$64.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places New Chapter in its comparison group.
- Average rating
- 4.96 / 5
- Rated products
- 78% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$34.00
- Currency
- USD
04 · Ads
What New Chapter is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
New Chapter runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since July 2025 (text, video).
Built for what changes after 40New Chapter7 Oct 2026video
Big savings are almost here. Get reminded.New Chapter6 Oct 2026image
Prime Big Deal Days are hereNew Chapter6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Carat Usa, Incverified
Text ad20 Oct 2026Carat Usa, Incverified
Text ad20 Oct 2026Carat Usa, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about New Chapter.
The creators who tag @newchapterinc on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @newchapterinc on Instagram, led by Amy Jay || fitness + healthy living (24.3K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAmy Jay || fitness + healthy living@gofastmommy · 🇺🇸 US | Fitness sport bodybuilding Creator | 24.3K | 0.6% | 2 | Tagged @newchapterinc |
06 · Competitors according to Gravity
Who New Chapter competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for New Chapter among Health Care brands in United States. The closest is Nature's Way®, then Vitabiotics, Swanson Vitamins, Nature Made®, Puritan, vitaminexpress.org.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Nature's Way®naturesway.com | |||||||
| Vitabioticsvitabiotics.com | |||||||
| Swanson Vitaminsswansonvitamins.com | |||||||
| Nature Made®naturemade.com | |||||||
| Puritanpuritan.com | |||||||
| vitaminexpress.orgvitaminexpress.org |
07 · Company
The company behind New Chapter.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
New Chapter is a company based in Brattleboro, United States, founded in 1982 according to LinkedIn, on a domain registered in August 1996. It employs about 210 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Brattleboro
- Founded
- 1982, per LinkedIn
- Domain registered
- 29 Aug 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 210 on LinkedIn · 201-500
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- newchapter.com · Shopify · USD
- Catalogue
- 106 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about New Chapter
What people ask Google about New Chapter.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is New Chapter legit or a scam?
According to Gravity by Benchr, New Chapter is a brand based in Brattleboro, United States: its website has existed since August 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 210 people on LinkedIn, it has 54,692 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does New Chapter sell?
New Chapter is an American vitamin manufacturer that creates natural vitamins and high-quality supplements made with organic ingredients, designed to work in harmony with the body. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 95% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
New Chapter prices: how much is it?
New Chapter's best seller, Bone Strength Take Care™ Slim Tablets, sells from US$28.00 to US$109.00 on newchapter.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check newchapter.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does New Chapter have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: New Chapter advertises on Facebook and Instagram and on Google, where its offers often run. Check newchapter.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy New Chapter?
New Chapter sells on its own website, newchapter.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns New Chapter?
Gravity by Benchr records a company based in Brattleboro, United States, founded in 1982 according to LinkedIn, on a domain registered in 1996, with 210 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is New Chapter growing?
Not at the moment. Gravity by Benchr estimates about 127,100 visits to newchapter.com in September 2026, down 11% in a month and down 55% over three months. New Chapter ranks #361 of 12,108 Health Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does New Chapter use?
Gravity by Benchr identifies newchapter.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is New Chapter's ad budget?
Gravity by Benchr does not publish a spend figure for New Chapter on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United States?
Among Health Care brands in United States in the Gravity by Benchr index, New Chapter ranks #361 of 12,108 by estimated traffic. Its closest competitors on the same market are Nature's Way®, Vitabiotics, Swanson Vitamins, Nature Made®, Puritan. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with New Chapter.