Brand page · Linens & Bedding
Naturepedic: 344k visits a month, 176 active Meta ads.
Naturepedic — Naturepedic is a company that sells certified organic mattresses, bedding, pillows, furniture, and baby products for healthier sleep. In September 2026 naturepedic.com drew an estimated 344k visits, up 10% on the month before. It ranks #34 of 5,362 Linens & Bedding brands and holds a 2.1 Trustpilot rating over 18 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Naturepedic is a company that sells certified organic mattresses, bedding, pillows, furniture, and baby products for healthier sleep.
01 · Traffic
How much traffic Naturepedic gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Naturepedic drew an estimated 344k visits in September 2026, up 10% on the month before and down 1% over three months.
- Worldwide#33,594of 4.5m sites · Top 1%
- In United States#10,905of 1.2m sites · Top 1%
- Linens & Bedding, worldwide#129of 24,680 brands · Top 1%
- Linens & Bedding, United States#34of 5,362 brands · Top 1%
344k
estimated visits in September
1 mo ▲ +9.9%4 mo ▼ −0.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Naturepedic.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Naturepedic holds 2.1 out of 5 on Trustpilot over 18 reviews, 10 of them in the last twelve months: 17% of customers give five stars and 67% one star. That volume places Naturepedic in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Mattress Store Bedroom Furniture Store Bedding Store Furniture Store Bed Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Naturepedic sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Naturepedic sells on Shopify, 95% of its catalogue in stock. The best seller is Waterproof Organic Mattress Protector Pad, at US$129.00–US$219.00, followed by Breathable Organic 2-Stage Baby Crib Mattress and 2-in-1 Waterproof Organic Kids Mattress.
#1Waterproof Organic Mattress Protector PadNaturepedicUS$129.00–US$219.00In stock
#2Breathable Organic 2-Stage Baby Crib MattressNaturepedicUS$369.00–US$399.00In stock
#32-in-1 Waterproof Organic Kids MattressNaturepedicUS$699.00–US$999.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Naturepedic in its comparison group.
- Average rating
- 4.74 / 5
- Rated products
- 70% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$761.50
- Currency
- USD
04 · Ads
What Naturepedic is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Naturepedic runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since May 2022 (image, text, video).
Naturepedic: Now Open in NaplesNaturepedic5 Oct 2026image
She may be committed to ruining our sleep schedule, but @naturepedic is equally committed to saving it 🙌🏼😴💤 #adNaturepedic4 Oct 2026video
#ad I will thrift a solid wood bed frame all day long, but a mattress is one thing I want new 😂 I think sometimes frugality gets reduced toNaturepedic3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Safe For Home Products LLCverified
Text ad20 Oct 2026Safe For Home Products LLCverified
Video ad20 Oct 2026Safe For Home Products LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Naturepedic.
The creators who tag @naturepedic on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @naturepedic on Instagram, led by Craig McCloskey (169k followers, 14.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCraig McCloskey@craig_mccloskey · 🇺🇸 US | Food cooking nutrition Creator | 169k | 14.2% | 4 | Tagged @naturepedic |
06 · Competitors according to Gravity
Who Naturepedic competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Naturepedic among Linens & Bedding brands. The closest is My Green Mattress, then avocadogreenmattress.com, allnatura, Newton Baby, Tutti Bambini, whitelotushome.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| My Green Mattressmygreenmattress.com | |||||||
| avocadogreenmattress.comavocadogreenmattress.com | |||||||
| allnaturaallnatura.de | |||||||
| Newton Babynewtonbaby.com | |||||||
| Tutti Bambinituttibambini.com | |||||||
| whitelotushome.comwhitelotushome.com |
07 · Company
The company behind Naturepedic.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Naturepedic is an e-commerce brand, founded in 2003 according to LinkedIn, on a domain registered in June 2004. It employs about 76 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2003, per LinkedIn
- Domain registered
- 4 Jun 2004
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 76 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- naturepedic.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Naturepedic
What people ask Google about Naturepedic.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Naturepedic legit?
According to Gravity by Benchr, Naturepedic is a brand: its website has existed since June 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 76 people on LinkedIn, it has 62,505 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Naturepedic?
Customers rate Naturepedic 2.1 out of 5 on Trustpilot over 18 reviews, 10 of them in the last twelve months: 17% give five stars, 67% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Naturepedic?
Naturepedic is a company that sells certified organic mattresses, bedding, pillows, furniture, and baby products for healthier sleep. Gravity by Benchr classifies it under Linens & Bedding, with Bedding making up 48% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Naturepedic prices: how much is it?
Naturepedic's best seller, Waterproof Organic Mattress Protector Pad, sells from US$129.00 to US$219.00 on naturepedic.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check naturepedic.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Naturepedic have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Naturepedic advertises on Facebook and Instagram and on Google, where its offers often run. Check naturepedic.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Naturepedic?
Naturepedic sells on its own website, naturepedic.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Naturepedic?
Gravity by Benchr records a company, founded in 2003 according to LinkedIn, on a domain registered in 2004, with 76 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Naturepedic doing well?
Not at the moment. Gravity by Benchr estimates about 343,900 visits to naturepedic.com in September 2026, up 10% in a month and down 1% over three months. Naturepedic ranks #34 of 5,362 Linens & Bedding brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Naturepedic use?
Gravity by Benchr identifies naturepedic.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records.
What is Naturepedic's ad budget?
Gravity by Benchr does not publish a spend figure for Naturepedic on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands?
Among Linens & Bedding brands in the Gravity by Benchr index, Naturepedic ranks #34 of 5,362 by estimated traffic. Its closest competitors on the same market are My Green Mattress, avocadogreenmattress.com, allnatura, Newton Baby and Tutti Bambini. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Naturepedic.