Brand page · Health Care · United States
Swanson Vitamins: 1.3M visits a month, 129 active Meta ads, Gravity score 675.
Swanson Vitamins — Shop science-backed supplements and wellness essentials that support health from every angle. High-quality formulas designed to fit real life. In September 2026 swansonvitamins.com drew an estimated 1.3M visits, up 1% on the month before. It ranks #17 of 12,108 Health Care brands in United States and holds a 4.4 Trustpilot rating over 47,664 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Jan 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 38 peers: Health Care brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Shop science-backed supplements and wellness essentials that support health from every angle. High-quality formulas designed to fit real life
01 · Traffic
How much traffic Swanson Vitamins gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Swanson Vitamins drew an estimated 1.3M visits in September 2026, up 1% on the month before and down 6% over three months.
- Worldwide#11,749of 4.5M sites · Top 1%
- In United States#3,906of 1.2M sites · Top 1%
- Health Care, worldwide#138of 105,715 brands · Top 1%
- Health Care, United States#17of 12,108 brands · Top 1%
1.3M
estimated visits in September
1 mo ▲ +0.6%4 mo ▼ −6.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Swanson Vitamins.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Swanson Vitamins holds 4.4 out of 5 on Trustpilot over 47,664 reviews, 4,606 of them in the last twelve months: 71% of customers give five stars and 6% one star. That volume places Swanson Vitamins in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Fitness and Nutrition Service Food Products Supplier Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Swanson Vitamins sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Swanson Vitamins sells on Shopify, 95% of its catalogue in stock. The best seller is Dr. Stephen Langer's Ultimate 16 Strain Probiotic with FOS, at US$11.09–US$18.99, followed by Dr. Stephen Langer's Ultimate 16 Strain Probiotic with FOS and Vitamin D3 - Highest Potency.
#1Dr. Stephen Langer's Ultimate 16 Strain Probiotic with FOSSwanson VitaminsUS$11.09–US$18.99In stock- #2Dr. Stephen Langer's Ultimate 16 Strain Probiotic with FOSSwanson VitaminsUS$18.99In stock
#3Vitamin D3 - Highest PotencySwanson VitaminsUS$12.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Swanson Vitamins in its comparison group.
- Average rating
- 4.58 / 5
- Rated products
- 94% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$28.41
- Currency
- USD
04 · Ads
What Swanson Vitamins is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Swanson Vitamins runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
100% Money Back GuaranteeSwanson Health7 Oct 2026image
100% Money Back GuaranteeSwanson Health7 Oct 2026image
100% Money Back GuaranteeSwanson Health7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Swanson Health Products, Incorporatedverified
Text ad21 Oct 2026Swanson Health Products, Incorporatedverified
Text ad21 Oct 2026Swanson Health Products, Incorporatedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Swanson Vitamins.
The creators who tag @swansonvitamins on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Swanson Vitamins competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Swanson Vitamins among Health Care brands in United States. The closest is vitaminexpress.org, then Puritan, Solaray, New Chapter, Nature's Way®, jamiesonvitamins.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| vitaminexpress.orgvitaminexpress.org | |||||||
| Puritanpuritan.com | |||||||
| Solaraysolaray.com | |||||||
| New Chapternewchapter.com | |||||||
| Nature's Way®naturesway.com | |||||||
| jamiesonvitamins.comjamiesonvitamins.com |
07 · Company
The company behind Swanson Vitamins.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Swanson Vitamins is a company based in Fargo, United States, founded in 1969 according to LinkedIn, on a domain registered in March 1999. It employs about 327 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Fargo
- Founded
- 1969, per LinkedIn
- Domain registered
- 11 Mar 1999
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 327 on LinkedIn
- Funding stage
- M and a · last deal: debt financing
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- swansonvitamins.com · Shopify · USD
- Catalogue
- 1,893 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Swanson Vitamins
What people ask Google about Swanson Vitamins.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Swanson Vitamins legit or a scam?
According to Gravity by Benchr, Swanson Vitamins is a brand based in Fargo, United States: its website has existed since March 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 327 people on LinkedIn, it has 86,370 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Swanson Vitamins?
Customers rate Swanson Vitamins 4.4 out of 5 on Trustpilot over 47,664 reviews, 4,606 of them in the last twelve months: 71% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Swanson Vitamins sell?
Shop science-backed supplements and wellness essentials that support health from every angle. High-quality formulas designed to fit real life Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 74% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Swanson Vitamins expensive?
Swanson Vitamins' best seller, Dr. Stephen Langer's Ultimate 16 Strain Probiotic with FOS, sells from US$11.09 to US$18.99 on swansonvitamins.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check swansonvitamins.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Swanson Vitamins have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Swanson Vitamins advertises on Facebook and Instagram and on Google, where its offers often run. Check swansonvitamins.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Swanson Vitamins?
Swanson Vitamins sells on its own website, swansonvitamins.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Swanson Vitamins?
Gravity by Benchr records a company based in Fargo, United States, founded in 1969 according to LinkedIn, on a domain registered in 1999, with 327 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Swanson Vitamins doing well?
Not at the moment. Gravity by Benchr estimates about 1,300,900 visits to swansonvitamins.com in September 2026, up 1% in a month and down 6% over three months. Swanson Vitamins ranks #17 of 12,108 Health Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Swanson Vitamins use?
Gravity by Benchr identifies swansonvitamins.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Swanson Vitamins' ad budget?
Gravity by Benchr does not publish a spend figure for Swanson Vitamins on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United States?
Among Health Care brands in United States in the Gravity by Benchr index, Swanson Vitamins ranks #17 of 12,108 by estimated traffic. Its closest competitors on the same market are vitaminexpress.org, Puritan, Solaray, New Chapter, Nature's Way®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Swanson Vitamins.