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  5. Naturtint USA

Brand page · Personal Care · United States

Naturtint USA Top 10% worldwide Top 10% in United States Top 10% in Personal Care Top 10% in Personal Care in United States
naturtintusa.com·🇺🇸 Glenmont, United States· Shopify·Since 2009

Naturtint USA: 34.7k visits a month, 4 active Meta ads, Gravity score 452.

Naturtint USA — Naturtint USA is a hair color and hair care brand that offers over 30 permanent hair color shades and plant-infused hair care products. The brand focuses on providing a balance between naturally derived and synthetic ingredients for at-home hair coloring solutions. In September 2026 naturtintusa.com drew an estimated 34.7k visits, down 48% on the month before. It ranks #1,800 of 33,626 Personal Care brands in United States.

naturtintusa.com@naturtint_usa 12.3kFacebookLinkedIn 130Trustpilot 3.5Meta Ad Library 4

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
34.7k
−48% vs. August 2026
Instagram followers
12.3k
1,086 posts · @naturtint_usa
Trustpilot
3.5
3 reviews
Meta ads
4
active · on Google since 2023
Products
100%
in stock · 27 collections
Rank in United States
#1,800
of 33,626 in Personal Care
LinkedIn
130
followers · 5 employees
Earned media value
€218.3
per month, Instagram

Gravity score

452/ 1000 · 10 of 10 indicators rated
Brand Power489
Momentum496
Performance370

Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Naturtint USA is a hair color and hair care brand that offers over 30 permanent hair color shades and plant-infused hair care products. The brand focuses on providing a balance between naturally derived and synthetic ingredients for at-home hair coloring solutions.

01 · Traffic

How much traffic Naturtint USA gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Naturtint USA drew an estimated 34.7k visits in September 2026, down 48% on the month before.

  • Worldwide#232,214of 4.5m sites · Top 10%
  • In United States#72,898of 1.2m sites · Top 10%
  • Personal Care, worldwide#11,814of 215,119 brands · Top 10%
  • Personal Care, United States#1,800of 33,626 brands · Top 10%
Monthly visitssource Sept 2026

34.7k

estimated visits in September

1 mo ▼ −47.6%4 mo ▼ −0.2%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Naturtint USA.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Naturtint USA holds 3.5 out of 5 on Trustpilot over 3 reviews: 33% of customers give five stars and 67% one star.

Trustpilotread 20 Oct 2026
3.5TrustScore · 3 reviews
5 ★33%
4 ★0%
3 ★0%
2 ★0%
1 ★67%

Health and Beauty Shop Cosmetics Store Hair Product Store Beauty Product Supplier Beauty Supply Store Hairdresser

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Naturtint USA sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Naturtint USA sells on Shopify, 100% of its catalogue in stock. The best seller is Naturtint Permanent Hair Color 5N Light Chestnut Brown (Packaging may vary), at US$17.99–US$79.99, followed by Color Care Shampoo and Naturtint Permanent Hair Color 6N Dark Blonde (Packaging may vary).

ProductsCatalogue read Oct 2026
  • #1Naturtint Permanent Hair Color 5N Light Chestnut Brown (Packaging may vary)Naturtint USAUS$17.99–US$79.99In stock
  • #2Color Care ShampooNaturtint USAUS$17.99In stock
  • #3Naturtint Permanent Hair Color 6N Dark Blonde (Packaging may vary)Naturtint USAUS$17.99–US$79.99In stock
  • +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Catalogue mixOct 2026
Hair Care94%
Cosmetics4%
Health & Beauty1%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care99%
Health & Beauty1%

The dominant category places Naturtint USA in its comparison group.

Prices and ratingsstore data
Average rating
4.69 / 5
Rated products
97% of the catalogue
In stock
100%
Upper price quartile
US$17.99
Currency
USD

05 · Influencers

Who talks about Naturtint USA.

The creators who tag @naturtint_usa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @naturtint_usa on Instagram, led by Rose Mun | NYC Content Creator (28.4k followers, 0.4% engagement).

Influencersaccounts tagging @naturtint_usa · Instagram
AccountProfileFollowersEngagementTagsRelationship
RRose Mun | NYC Content Creator@itsrosemun · 🇺🇸 USBeauty cosmetics skincare Creator28.4k0.4%1Tagged @naturtint_usa
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Naturtint USA competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Naturtint USA among Personal Care brands in United States. The closest is Caboki, then The Loc God, FHI Heat™, Kristin Ess Hair, eSalon, Keracolor Hair.

CompetitorsPersonal Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Cabokicaboki.com
The Loc Godshopniathelocgod.com
FHI Heat™fhiheat.com
Kristin Ess Hairkristinesshair.com
eSalonshop.esalon.com
Keracolor Hairkeracolorhair.com
Competitors Gravity finds for Naturtint USA. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Naturtint USA with Caboki

07 · Company

The company behind Naturtint USA.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Naturtint USA is a company based in Glenmont, United States, founded in 1999 according to LinkedIn, on a domain registered in October 2009. It employs about 5 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Glenmont
Founded
1999, per LinkedIn
Domain registered
5 Oct 2009
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
5 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
naturtintusa.com · Shopify · USD
Catalogue
27 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Naturtint USA

What people ask Google about Naturtint USA.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Naturtint USA a legit company?

According to Gravity by Benchr, Naturtint USA is a brand based in Glenmont, United States: its website has existed since October 2009, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 12,257 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Naturtint USA known for?

Naturtint USA is a hair color and hair care brand that offers over 30 permanent hair color shades and plant-infused hair care products. The brand focuses on providing a balance between naturally derived and synthetic ingredients for at-home hair coloring solutions. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 94% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Naturtint USA prices: how much is it?

Naturtint USA's best seller, Naturtint Permanent Hair Color 5N Light Chestnut Brown (Packaging may vary), sells from US$17.99 to US$79.99 on naturtintusa.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check naturtintusa.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Naturtint USA discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Naturtint USA advertises on Facebook and Instagram and on Google, where its offers often run. Check naturtintusa.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Naturtint USA?

Naturtint USA sells on its own website, naturtintusa.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Naturtint USA?

Gravity by Benchr records a company based in Glenmont, United States, founded in 1999 according to LinkedIn, on a domain registered in 2009, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Naturtint USA growing?

Not at the moment. Gravity by Benchr estimates about 34,700 visits to naturtintusa.com in September 2026, down 48% in a month and down 0% over three months. Naturtint USA ranks #1,800 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Naturtint USA use?

Gravity by Benchr identifies naturtintusa.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Naturtint USA's ad budget?

Gravity by Benchr does not publish a spend figure for Naturtint USA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United States?

Among Personal Care brands in United States in the Gravity by Benchr index, Naturtint USA ranks #1,800 of 33,626 by estimated traffic. Its closest competitors on the same market are Caboki, The Loc God, FHI Heat™, Kristin Ess Hair and eSalon. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Naturtint USA.