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  5. Kristin Ess Hair

Brand page · Personal Care · United States

Kristin Ess Hair Top 5% worldwide Top 5% in the United States Top 5% in Personal Care Top 5% in Personal Care in the United States
kristinesshair.com·🇺🇸 New York, United States· Shopify·Since 2010

Kristin Ess Hair traffic, ads & competitors 49.5k visits a month, 18 active Meta ads, Gravity score 727.

Kristin Ess Hair — Kristin Ess Hair is a haircare and styling tools brand founded by celebrity hairstylist Kristin Ess, offering affordable luxury products that are cruelty-free, vegan, and free of sulfates, parabens, and phthalates. In September 2026 kristinesshair.com drew an estimated 49.5k visits, down 37% on the month before. It ranks #1,388 of 33,626 Personal Care brands in the United States.

kristinesshair.com@kristinesshair 90.2kFacebookTrustpilot 2.8Meta Ad Library 18

Updated Traffic Sept 2026Meta ads 16 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
49.5k
−37% vs. August 2026
Instagram followers
90.2k
960 posts · @kristinesshair
Trustpilot
2.8
3 reviews · 1 in 12 months
Meta ads
18
active
Products
10%
in stock · 52 collections
Rank in the United States
#1,388
of 33,626 in Personal Care
LinkedIn
—
Data not available
Earned media value
€137.0k
per month, Instagram

Gravity score

727/ 1000 · 10 of 10 indicators rated
Brand Power664
Momentum793
Performance723

Percentiles within 1277 peers: Personal Care brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Kristin Ess Hair is a haircare and styling tools brand founded by celebrity hairstylist Kristin Ess, offering affordable luxury products that are cruelty-free, vegan, and free of sulfates, parabens, and phthalates.

01 · Traffic

Kristin Ess Hair website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Kristin Ess Hair drew an estimated 49.5k visits in September 2026, down 37% on the month before and up 34% over three months.

  • Worldwide#171,467of 4.5m sites · Top 5%
  • In United States#54,895of 1.2m sites · Top 5%
  • Personal Care, worldwide#8,673of 215,119 brands · Top 5%
  • Personal Care, United States#1,388of 33,626 brands · Top 5%
Monthly visitssource Sept 2026

49.5k

estimated visits in September

1 mo ▼ −37.1%4 mo ▲ +33.6%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Kristin Ess Hair reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Kristin Ess Hair holds 2.8 out of 5 on Trustpilot over 3 reviews, 1 of them in the last twelve months: 33% of customers give five stars and 67% one star.

Trustpilotread 21 Oct 2026
2.8TrustScore · 3 reviews · 1 in 12 months
5 ★33%
4 ★0%
3 ★0%
2 ★0%
1 ★67%

Cosmetics Store Health and Beauty Shop Hair Product Store Beauty Supply Store Beauty Product Supplier

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Kristin Ess Hair best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Kristin Ess Hair sells on Shopify, 10% of its catalogue in stock. The best seller is Signature Shampoo, at US$11.00, followed by Signature Conditioner and Signature Hair Gloss - Copper Penny.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Hair Care29%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care100%

The dominant category places Kristin Ess Hair in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
0% of the catalogue
In stock
10%
Upper price quartile
US$24.00
Currency
USD

05 · Influencers

Kristin Ess Hair influencers

The creators who tag @kristinesshair on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @kristinesshair on Instagram, led by Crystal Farmer (12.5k followers, 0.7% engagement).

Influencersaccounts tagging @kristinesshair · Instagram
AccountProfileFollowersEngagementTagsRelationship
CCrystal Farmer@momlifemakeupwithcrystal · 🇺🇸 USFashion style luxury Creator12.5k0.7%15Tagged @kristinesshair
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Kristin Ess Hair competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Kristin Ess Hair among Personal Care brands in the United States. The closest is Design Essentials, then Caboki, Carol's Daughter, Naturtint USA, Odele, iroirocolors.com.

CompetitorsPersonal Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Design Essentialsdesignessentials.com
Cabokicaboki.com
Carol's Daughtercarolsdaughter.com
Naturtint USAnaturtintusa.com
Odeleodelebeauty.com
iroirocolors.comiroirocolors.com
Competitors Gravity finds for Kristin Ess Hair. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Kristin Ess Hair with Design Essentials

07 · Company

Who is behind Kristin Ess Hair?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Kristin Ess Hair is a company based in New York, United States, on a domain registered in May 2010.

Legal entityGravity index, Nov 2026
Entity country
🇺🇸 United States · New York
Domain registered
7 May 2010
Status
Operating
DistributionGravity index, Nov 2026
Own store
kristinesshair.com · Shopify · USD
Catalogue
52 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Kristin Ess Hair

What people ask Google about Kristin Ess Hair.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Kristin Ess Hair a legit company?

According to Gravity by Benchr, Kristin Ess Hair is a brand based in New York, United States: its website has existed since May 2010, it sells on a Shopify store, it has 90,200 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Kristin Ess Hair?

Kristin Ess Hair is a haircare and styling tools brand founded by celebrity hairstylist Kristin Ess, offering affordable luxury products that are cruelty-free, vegan, and free of sulfates, parabens, and phthalates. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 29% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Kristin Ess Hair prices: how much is it?

Kristin Ess Hair's best seller, Signature Shampoo, sells US$11.00 on kristinesshair.com. 10% of the catalogue is in stock. Gravity does not track prices daily: check kristinesshair.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Kristin Ess Hair discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Kristin Ess Hair advertises on Facebook and Instagram, where its offers often run. Check kristinesshair.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Kristin Ess Hair?

Kristin Ess Hair sells on its own website, kristinesshair.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Kristin Ess Hair?

Gravity by Benchr records a company based in New York, United States, whose domain was registered in 2010. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Kristin Ess Hair doing well?

Yes. Gravity by Benchr estimates about 49,500 visits to kristinesshair.com in September 2026, down 37% in a month and up 34% over three months. Kristin Ess Hair ranks #1,388 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Kristin Ess Hair use?

Gravity by Benchr identifies kristinesshair.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Kristin Ess Hair spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Kristin Ess Hair on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in the United States?

Among Personal Care brands in the United States in the Gravity by Benchr index, Kristin Ess Hair ranks #1,388 of 33,626 by estimated traffic. Its closest competitors on the same market are Design Essentials, Caboki, Carol's Daughter, Naturtint USA and Odele. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kristin Ess Hair.