Brand page · Lighting · Germany
Neona: 346k visits a month, 206 active Meta ads, Gravity score 651.
Neona — Neona produces and sells minimalist, modern and functional lighting fixtures online. The company offers high-quality, energy-saving lamps that are both aesthetically pleasing and practical for home decoration. In September 2026 neona.store drew an estimated 346k visits, up 5% on the month before. It ranks #3 of 429 Lighting brands in Germany and holds a 4.6 Trustpilot rating over 4,301 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 11 peers: Lighting brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Neona produces and sells minimalist, modern and functional lighting fixtures online. The company offers high-quality, energy-saving lamps that are both aesthetically pleasing and practical for home decoration.
01 · Traffic
How much traffic Neona gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Neona drew an estimated 346k visits in September 2026, up 5% on the month before and up 35% over three months.
- Worldwide#33,444of 4.5m sites · Top 1%
- In Germany#1,515of 184k sites · Top 1%
- Lighting, worldwide#90of 25,385 brands · Top 1%
- Lighting, Germany#3of 429 brands · Top 1%
346k
estimated visits in September
1 mo ▲ +4.9%4 mo ▲ +35.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Neona.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Neona holds 4.6 out of 5 on Trustpilot over 4,301 reviews, 1,815 of them in the last twelve months: 78% of customers give five stars and 7% one star. That volume places Neona in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Neona scores 5.0 over 12 reviews.
Lighting Store Lamp Shade Supplier
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Neona sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Neona sells on Shopify, 100% of its catalogue in stock. The best seller is +2 year extended warranty, at €79.00, followed by XENA and SOMOS.
#1+2 year extended warrantyNeona€79.00In stock
#2XENANeona€95.00In stock
#3SOMOSNeona€365.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Neona in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 70% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$332.09
- Currency
- EUR
04 · Ads
What Neona is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Neona runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since July 2025 (image, text, video).
Ein Licht für den ganzen AbendNEONA8 Oct 2026image
Mehr Wohnküche, weniger Büro-LichtNEONA8 Oct 2026image
Dimmerabile LED Lampada a sospensione RIVA in Nero | 4-FlammigNEONA8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Neona Living GmbHverified
Text ad20 Oct 2026Neona Living GmbHverified
Text ad20 Oct 2026Neona Living GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Neona.
The creators who tag @neonaliving on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @neonaliving on Instagram, led by Alyans Atelier & Design (24.9k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAlyans Atelier & Design@alyansatelier · 🇹🇷 TR | Decoration garden diy Creator | 24.9k | 0.7% | 6 | Tagged @neonaliving |
06 · Competitors according to Gravity
Who Neona competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Neona among Lighting brands in Germany. The closest is flos.com, then light11.at, nedgis.com, Neutralighting, iconiclights.co.uk, andlight.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| flos.comflos.com | |||||||
| light11.atlight11.at | |||||||
| nedgis.comnedgis.com | |||||||
| Neutralightingneutralighting.co.uk | |||||||
| iconiclights.co.ukiconiclights.co.uk | |||||||
| andlight.co.ukandlight.co.uk |
07 · Company
The company behind Neona.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Neona is a company based in Leverkusen, Germany, founded in 2020 according to LinkedIn, on a domain registered in August 2020. It employs about 18 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Leverkusen
- Founded
- 2020, per LinkedIn
- Domain registered
- 31 Aug 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 18 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- neona.store · Shopify · EUR
- Catalogue
- 137 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Neona
What people ask Google about Neona.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Neona a legit company?
According to Gravity by Benchr, Neona is a brand based in Leverkusen, Germany: its website has existed since August 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 18 people on LinkedIn, it has 130,920 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Neona reviews: is it worth it?
Customers rate Neona 4.6 out of 5 on Trustpilot over 4,301 reviews, 1,815 of them in the last twelve months: 78% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Neona scores 5.0 over 12 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Neona?
Neona produces and sells minimalist, modern and functional lighting fixtures online. The company offers high-quality, energy-saving lamps that are both aesthetically pleasing and practical for home decoration. Gravity by Benchr classifies it under Lighting, with Lighting Fixtures making up 17% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Neona expensive?
Neona's best seller, +2 year extended warranty, sells €79.00 on neona.store. 100% of the catalogue is in stock. Gravity does not track prices daily: check neona.store before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Neona promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Neona advertises on Facebook and Instagram and on Google, where its offers often run. Check neona.store for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Neona?
Neona sells on its own website, neona.store, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Neona?
Gravity by Benchr records a company based in Leverkusen, Germany, founded in 2020 according to LinkedIn, on a domain registered in 2020, with 18 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Neona growing?
Yes. Gravity by Benchr estimates about 345,800 visits to neona.store in September 2026, up 5% in a month and up 35% over three months. Neona ranks #3 of 429 Lighting brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Neona use?
Gravity by Benchr identifies neona.store as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Neona's ad budget?
Gravity by Benchr does not publish a spend figure for Neona on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lighting brands in Germany?
Among Lighting brands in Germany in the Gravity by Benchr index, Neona ranks #3 of 429 by estimated traffic. Its closest competitors on the same market are flos.com, light11.at, nedgis.com, Neutralighting and iconiclights.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Neona.