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  5. Nestasia

Brand page · Kitchen & Dining · India

Nestasia Top 1% worldwide Top 1% in India Top 1% in Kitchen & Dining Top 1% in Kitchen & Dining in India
nestasia.in·🇮🇳 Kolkata, India· Shopify·Since 2017

Nestasia traffic, ads & competitors 1.7m visits a month, 450 active Meta ads, Gravity score 573.

Nestasia — Nestasia is an Indian lifestyle store that sells modern home decor products including dining accessories, kitchen essentials, table linen, and various home goods. In September 2026 nestasia.in drew an estimated 1.7m visits, down 28% on the month before. It ranks #2 of 1,130 Kitchen & Dining brands in India and holds a 2.7 Trustpilot rating over 194 reviews.

nestasia.in@nestasia.in 1.2mFacebookLinkedIn 95.4kTrustpilot 2.7Meta Ad Library 450

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
1.7m
−28% vs. August 2026
Instagram followers
1.2m
6,573 posts · @nestasia.in
Trustpilot
2.7
194 reviews · 40 in 12 months
Meta ads
450
active · on Google since 2022
Products
32%
in stock · 924 collections
Rank in India
#2
of 1,130 in Kitchen & Dining
LinkedIn
95.4k
followers · 154 employees
Earned media value
€61.3k
per month, Instagram

Gravity score

573/ 1000 · 9 of 10 indicators rated
Brand Power623
Momentum383
Performance714

Percentiles within 6 peers: Kitchen & Dining brands in India with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Nestasia is an Indian lifestyle store that sells modern home decor products including dining accessories, kitchen essentials, table linen, and various home goods.

01 · Traffic

Nestasia website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Nestasia drew an estimated 1.7m visits in September 2026, down 28% on the month before and down 4% over three months.

  • Worldwide#9,365of 4.5m sites · Top 1%
  • In India#501of 164k sites · Top 1%
  • Kitchen & Dining, worldwide#150of 145,612 brands · Top 1%
  • Kitchen & Dining, India#2of 1,130 brands · Top 1%
Monthly visitssource Sept 2026

1.7m

estimated visits in September

1 mo ▼ −28.2%4 mo ▼ −4.4%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Nestasia reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Nestasia holds 2.7 out of 5 on Trustpilot over 194 reviews, 40 of them in the last twelve months: 58% of customers give five stars and 38% one star. That volume places Nestasia in the top 30% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
2.7TrustScore · 194 reviews · 40 in 12 months
Top 30% review volume
5 ★58%
4 ★2%
3 ★1%
2 ★1%
1 ★38%

Rug Store Mirror Shop

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Nestasia best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Nestasia sells on Shopify, 32% of its catalogue in stock. The best seller is Gift Wrap, at ₹25.00, followed by Shivling Fountain Incense Holder and All Purpose Serving Pot.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Tableware31%
Costume Accessories6%
Gift Giving5%
Table Linens4%

Share of the catalogue by product family.

Activity mixdominant: Kitchen & Dining
Kitchen & Dining45%
Decor23%
Linens & Bedding6%
Costumes & Accessories6%
Party & Celebration6%

The dominant category places Nestasia in its comparison group.

Prices and ratingsstore data
Average rating
4.89 / 5
Rated products
44% of the catalogue
In stock
32%
Upper price quartile
US$14.62
Currency
INR

05 · Influencers

Nestasia influencers

The creators who tag @nestasia.in on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @nestasia.in on Instagram, led by Hygostore (168k followers, 0.1% engagement).

Influencersaccounts tagging @nestasia.in · Instagram
AccountProfileFollowersEngagementTagsRelationship
HHygostore@home_kitchen_trends · 🇺🇸 USDecoration garden diy Creator168k0.1%2Tagged @nestasia.in
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Nestasia competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Nestasia among Kitchen & Dining brands in India. The closest is NANU-NANA, then Feel, Butlers.cz, Modern Quests, Pretty Little, Ela Decora.

CompetitorsKitchen & Dining · India · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
NANU-NANAnanu-nana.de
Feelfeel.no
Butlers.czbutlers.cz
Modern Questsmodernquests.com
Pretty Littleprettylittlehome.co.uk
Ela Decoraeladecora.com.br
Competitors Gravity finds for Nestasia. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Nestasia with NANU-NANA

07 · Company

Who is behind Nestasia?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Nestasia is a company based in Kolkata, India, founded in 2020 according to LinkedIn, on a domain registered in August 2017. It employs about 154 people.

Legal entityGravity index, Nov 2026
Entity country
🇮🇳 India · Kolkata
Founded
2020, per LinkedIn
Domain registered
17 Aug 2017
Status
Operating
Employees
154 on LinkedIn
DistributionGravity index, Nov 2026
Own store
nestasia.in · Shopify · INR
Catalogue
924 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Nestasia

What people ask Google about Nestasia.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Nestasia a legit company?

According to Gravity by Benchr, Nestasia is a brand based in Kolkata, India: its website has existed since August 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 154 people on LinkedIn, it has 1,160,879 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Nestasia reviews

Customers rate Nestasia 2.7 out of 5 on Trustpilot over 194 reviews, 40 of them in the last twelve months: 58% give five stars, 38% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Nestasia sell?

Nestasia is an Indian lifestyle store that sells modern home decor products including dining accessories, kitchen essentials, table linen, and various home goods. Gravity by Benchr classifies it under Kitchen & Dining, with Tableware making up 31% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Nestasia cost?

Nestasia's best seller, Gift Wrap, sells ₹25.00 on nestasia.in. 32% of the catalogue is in stock. Gravity does not track prices daily: check nestasia.in before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Nestasia have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Nestasia advertises on Facebook and Instagram and on Google, where its offers often run. Check nestasia.in for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Nestasia?

Nestasia sells on its own website, nestasia.in, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Nestasia?

Gravity by Benchr records a company based in Kolkata, India, founded in 2020 according to LinkedIn, on a domain registered in 2017, with 154 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Nestasia growing?

Not at the moment. Gravity by Benchr estimates about 1,719,500 visits to nestasia.in in September 2026, down 28% in a month and down 4% over three months. Nestasia ranks #2 of 1,130 Kitchen & Dining brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Nestasia use?

Gravity by Benchr identifies nestasia.in as a Shopify store (standard plan, not Shopify Plus), selling in INR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Nestasia's ad budget?

Gravity by Benchr does not publish a spend figure for Nestasia on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Kitchen & Dining brands in India?

Among Kitchen & Dining brands in India in the Gravity by Benchr index, Nestasia ranks #2 of 1,130 by estimated traffic. Its closest competitors on the same market are NANU-NANA, Feel, Butlers.cz, Modern Quests and Pretty Little. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nestasia.