Brand page · Kitchen & Dining · United States
Newair traffic, ads & competitors 45.7k visits a month, 3 active Meta ads, Gravity score 558.
Newair — Newair is a U.S.-based manufacturer and distributor of luxury compact home appliances, including beverage fridges, wine coolers, ice makers, humidors, and portable heating and air conditioning units. In September 2026 newair.com drew an estimated 45.7k visits, down 21% on the month before. It ranks #686 of 25,135 Kitchen & Dining brands in the United States and holds a 4.8 Trustpilot rating over 4,472 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 728 peers: Kitchen & Dining brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Newair is a U.S.-based manufacturer and distributor of luxury compact home appliances, including beverage fridges, wine coolers, ice makers, humidors, and portable heating and air conditioning units.
01 · Traffic
Newair website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Newair drew an estimated 45.7k visits in September 2026, down 21% on the month before and down 27% over three months.
- Worldwide#183,773of 4.5m sites · Top 5%
- In United States#58,699of 1.2m sites · Top 5%
- Kitchen & Dining, worldwide#4,775of 145,612 brands · Top 5%
- Kitchen & Dining, United States#686of 25,135 brands · Top 5%
45.7k
estimated visits in September
1 mo ▼ −21.3%4 mo ▼ −27.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Newair reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Newair holds 4.8 out of 5 on Trustpilot over 4,472 reviews, 234 of them in the last twelve months: 91% of customers give five stars and 3% one star. That volume places Newair in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Appliance Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Newair best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Newair sells on Shopify, 63% of its catalogue in stock. The best seller is Shipped Shield Package Assurance, at US$0.97–US$140.39, followed by Shipped Green Carbon Neutral Shipment and Newair® Countertop Ice Maker. Clear Ice, 40 lbs/day - Stainless Steel.
#1Shipped Shield Package AssuranceNewairUS$0.97–US$140.39In stock
#2Shipped Green Carbon Neutral ShipmentNewairUS$0.30–US$71.76In stock
#3Newair® Countertop Ice Maker. Clear Ice, 40 lbs/day - Stainless SteelNewairUS$279.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Newair in its comparison group.
- Average rating
- 4.31 / 5
- Rated products
- 19% of the catalogue
- In stock
- 63%
- Upper price quartile
- US$779.99
- Currency
- USD
04 · Ads
Newair ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Newair runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since September 2026 (text).
Your space, exactly how you like it. Portable cooling by Newair. Link in bio for more #Newair #PortableAC #NewairHomeNewair1 Oct 2026video
Adulting is getting excited over this. #newair #appliances #beveragefridge #dualzonebeveragerefrigerator #kitchenNewair30 Sept 2026video
Climate-Controlled. Built to Last.Newair25 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Newairverified
Text ad20 Oct 2026Newairverified
Text ad19 Oct 2026Newairverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Newair influencers
The creators who tag @newairusa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @newairusa on Instagram, led by The Beer Guy (39.1k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThe Beer Guy@beers_are_great · 🇺🇸 US | Food cooking nutrition Creator | 39.1k | — | 2 | Tagged @newairusa |
06 · Competitors according to Gravity
Newair competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Newair among Kitchen & Dining brands in the United States. The closest is SMEG USA, then ANTARCTIC-STAR, Bodegacooler, Whynter, avantiproducts.com, Marshall Fridge.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SMEG USAsmegstore.us | |||||||
| ANTARCTIC-STARantarctic-star.com | |||||||
| Bodegacoolerbodegacooler.com | |||||||
| Whyntershopwhynter.com | |||||||
| avantiproducts.comavantiproducts.com | |||||||
| Marshall Fridgemarshallfridge.com |
07 · Company
Who is behind Newair?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Newair is a company based in Cypress, United States, founded in 2002 according to LinkedIn, on a domain registered in March 2001. It employs about 127 people and is listed at private_equity stage.
- Entity country
- 🇺🇸 United States · Cypress
- Founded
- 2002, per LinkedIn
- Domain registered
- 5 Mar 2001
- Status
- Operating
- Employees
- 127 on LinkedIn
- Funding stage
- Private equity · last deal: debt financing
- Own store
- newair.com · Shopify · USD
- Catalogue
- 255 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Newair
What people ask Google about Newair.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Newair legit or a scam?
According to Gravity by Benchr, Newair is a brand based in Cypress, United States: its website has existed since March 2001, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 127 people on LinkedIn, it has 60,111 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Newair reviews
Customers rate Newair 4.8 out of 5 on Trustpilot over 4,472 reviews, 234 of them in the last twelve months: 91% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Newair sell?
Newair is a U.S.-based manufacturer and distributor of luxury compact home appliances, including beverage fridges, wine coolers, ice makers, humidors, and portable heating and air conditioning units. Gravity by Benchr classifies it under Kitchen & Dining, with Kitchen Appliances making up 67% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Newair cost?
Newair's best seller, Shipped Shield Package Assurance, sells from US$0.97 to US$140.39 on newair.com. 63% of the catalogue is in stock. Gravity does not track prices daily: check newair.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Newair promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Newair advertises on Facebook and Instagram and on Google, where its offers often run. Check newair.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Newair?
Newair sells on its own website, newair.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Newair?
Gravity by Benchr records a company based in Cypress, United States, founded in 2002 according to LinkedIn, on a domain registered in 2001, with 127 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Newair doing well?
Not at the moment. Gravity by Benchr estimates about 45,700 visits to newair.com in September 2026, down 21% in a month and down 27% over three months. Newair ranks #686 of 25,135 Kitchen & Dining brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Newair use?
Gravity by Benchr identifies newair.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Newair's ad budget?
Gravity by Benchr does not publish a spend figure for Newair on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in the United States?
Among Kitchen & Dining brands in the United States in the Gravity by Benchr index, Newair ranks #686 of 25,135 by estimated traffic. Its closest competitors on the same market are SMEG USA, ANTARCTIC-STAR, Bodegacooler, Whynter and avantiproducts.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Newair.