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- New Zealand Honey Co.™
Brand page · Food Items · New Zealand
New Zealand Honey Co.™ traffic, ads & competitors 80.2k visits a month, 22 active Meta ads, Gravity score 649.
New Zealand Honey Co.™ — New Zealand Honey Co. is a company that sells raw, UMF™ certified Manuka honey and bee products directly from New Zealand source. In September 2026 newzealandhoneyco.com drew an estimated 80.2k visits, down 37% on the month before. It ranks #343 of 20,419 Food Items brands in New Zealand and holds a 4.3 Trustpilot rating over 15 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 37 peers: Food Items brands in New Zealand with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
New Zealand Honey Co. is a company that sells raw, UMF™ certified Manuka honey and bee products directly from New Zealand source.
01 · Traffic
New Zealand Honey Co.™ website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
New Zealand Honey Co.™ drew an estimated 80.2k visits in September 2026, down 37% on the month before and up 11% over three months.
- Worldwide#113,344of 4.5m sites · Top 5%
- In United States#36,991of 1.2m sites · Top 5%
- Food Items, worldwide#3,026of 260,714 brands · Top 5%
- Food Items, United States#343of 20,419 brands · Top 5%
80.2k
estimated visits in September
1 mo ▼ −37.3%4 mo ▲ +10.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
New Zealand Honey Co.™ reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
New Zealand Honey Co.™ holds 4.3 out of 5 on Trustpilot over 15 reviews, 14 of them in the last twelve months: 87% of customers give five stars and 7% one star.
Food Products Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
New Zealand Honey Co.™ best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
New Zealand Honey Co.™ sells on Shopify, 100% of its catalogue in stock. The best seller is Manuka Honey UMF™ 24+ MGO 1122+, at US$43.88–US$186.88, followed by Manuka Honey UMF™ 20+ MGO 829+ and Manuka Honey UMF™ 15+ MGO 514+.
#1Manuka Honey UMF™ 24+ MGO 1122+New Zealand Honey Co.™US$43.88–US$186.88In stock
#2Manuka Honey UMF™ 20+ MGO 829+New Zealand Honey Co.™US$25.88–US$109.88In stock
#3Manuka Honey UMF™ 15+ MGO 514+New Zealand Honey Co.™US$38.88–US$67.88In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places New Zealand Honey Co.™ in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$75.38
- Currency
- USD
04 · Ads
New Zealand Honey Co.™ ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
New Zealand Honey Co.™ runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since December 2022 (image, text, video).
"No more stomach upsets."New Zealand Honey Co.7 Oct 2026video
Three stars at the 2026 Nourish Awards — scored 95%, the highest rating in Food & Drink. "An exceptionally high potency and certified ManukNew Zealand Honey Co.7 Oct 2026video
"These drops are so soothing."New Zealand Honey Co.7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026We Make You Viral (Private) Limitedverified
Text ad21 Oct 2026New Zealand Honey Co.verified
Text ad21 Oct 2026New Zealand Honey Co.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
New Zealand Honey Co.™ influencers
The creators who tag @newzealandhoneyco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @newzealandhoneyco on Instagram, led by Kristina | Healthy Recipes 🥞🥑 (13.2k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKristina | Healthy Recipes 🥞🥑@healthyssitna · INTL | Food cooking nutrition Creator | 13.2k | — | 1 | Tagged @newzealandhoneyco |
06 · Competitors according to Gravity
New Zealand Honey Co.™ competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for New Zealand Honey Co.™ among Food Items brands in New Zealand. The closest is Steens Honey, then New Zealand Honey Co. DE, Steens Honey | UK, Goldfernhoney.com, PURITI, New Zealand Honey Co. UAE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Steens Honeysteenshoney.com | |||||||
| New Zealand Honey Co. DEnewzealandhoneyco.de | |||||||
| Steens Honey | UKuk.steenshoney.com | |||||||
| Goldfernhoney.comgoldfernhoney.com | |||||||
| PURITIpuriti.com | |||||||
| New Zealand Honey Co. UAEnewzealandhoneyco.ae |
07 · Company
Who is behind New Zealand Honey Co.™?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
New Zealand Honey Co.™ is a company based in Wanaka, New Zealand, founded in 2006 according to LinkedIn, on a domain registered in February 2007. It employs about 17 people.
- Entity country
- 🇳🇿 New Zealand · Wanaka
- Founded
- 2006, per LinkedIn
- Domain registered
- 1 Feb 2007
- Status
- Operating
- Employees
- 17 on LinkedIn
- Own store
- newzealandhoneyco.com · Shopify · USD
- Catalogue
- 3 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about New Zealand Honey Co.™
What people ask Google about New Zealand Honey Co.™.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is New Zealand Honey Co.™ legit?
According to Gravity by Benchr, New Zealand Honey Co.™ is a brand based in Wanaka, New Zealand: its website has existed since February 2007, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 17 people on LinkedIn, it has 8,074 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
New Zealand Honey Co.™ reviews: is it worth it?
Customers rate New Zealand Honey Co.™ 4.3 out of 5 on Trustpilot over 15 reviews, 14 of them in the last twelve months: 87% give five stars, 7% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does New Zealand Honey Co.™ sell?
New Zealand Honey Co. is a company that sells raw, UMF™ certified Manuka honey and bee products directly from New Zealand source. Gravity by Benchr classifies it under Food Items, with Condiments & Sauces making up 89% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
New Zealand Honey Co.™ prices: how much is it?
New Zealand Honey Co.™'s best seller, Manuka Honey UMF™ 24+ MGO 1122+, sells from US$43.88 to US$186.88 on newzealandhoneyco.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check newzealandhoneyco.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does New Zealand Honey Co.™ have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: New Zealand Honey Co.™ advertises on Facebook and Instagram and on Google, where its offers often run. Check newzealandhoneyco.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy New Zealand Honey Co.™?
New Zealand Honey Co.™ sells on its own website, newzealandhoneyco.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns New Zealand Honey Co.™?
Gravity by Benchr records a company based in Wanaka, New Zealand, founded in 2006 according to LinkedIn, on a domain registered in 2007, with 17 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is New Zealand Honey Co.™ doing well?
Yes. Gravity by Benchr estimates about 80,200 visits to newzealandhoneyco.com in September 2026, down 37% in a month and up 11% over three months. New Zealand Honey Co.™ ranks #343 of 20,419 Food Items brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does New Zealand Honey Co.™ use?
Gravity by Benchr identifies newzealandhoneyco.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does New Zealand Honey Co.™ spend on Meta ads?
Gravity by Benchr does not publish a spend figure for New Zealand Honey Co.™ on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in New Zealand?
Among Food Items brands in New Zealand in the Gravity by Benchr index, New Zealand Honey Co.™ ranks #343 of 20,419 by estimated traffic. Its closest competitors on the same market are Steens Honey, New Zealand Honey Co. DE, Steens Honey | UK, Goldfernhoney.com and PURITI. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with New Zealand Honey Co.™.