Brand page · Personal Care · Denmark
NiceHair (nicehair.dk) traffic, ads & competitors 380k visits a month, 212 active Meta ads, Gravity score 686.
NiceHair — NiceHair is a Danish beauty retailer that sells hair care products and beauty products from brands like Redken, Kérastase, Dermalogica, and Maria Nila. In September 2026 nicehair.dk drew an estimated 380k visits, down 9% on the month before. It ranks #2 of 621 Personal Care brands in Denmark and holds a 4.6 Trustpilot rating over 83,904 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Personal Care brands in Denmark with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
NiceHair is a Danish beauty retailer that sells hair care products and beauty products from brands like Redken, Kérastase, Dermalogica, and Maria Nila.
01 · Traffic
NiceHair website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
NiceHair drew an estimated 380k visits in September 2026, down 9% on the month before and up 1% over three months.
- Worldwide#31,005of 4.5m sites · Top 1%
- In Denmark#121of 21.4k sites · Top 1%
- Personal Care, worldwide#1,272of 215,119 brands · Top 1%
- Personal Care, Denmark#2of 621 brands · Top 1%
380k
estimated visits in September
1 mo ▼ −9.5%4 mo ▲ +1.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
NiceHair reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
NiceHair holds 4.6 out of 5 on Trustpilot over 83,904 reviews, 5,597 of them in the last twelve months: 85% of customers give five stars and 2% one star. That volume places NiceHair in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, NiceHair scores 4.9 over 20 reviews.
Beauty Supply Store Hair Product Store Hairdresser Health and Beauty Shop Perfume Store Skin Care Clinic
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
NiceHair best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read NiceHair's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places NiceHair in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
NiceHair ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
NiceHair runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
FRIT VALG 69 kr.NiceHair.dk7 Oct 2026image
✨ Gode priser på NICMA Styling ✨NiceHair.dk7 Oct 2026video
✨ Gode priser på NICMA Styling ✨NiceHair.dk7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026NICEHAIR ApSverified
Text ad20 Oct 2026NICEHAIR ApSverified
Text ad20 Oct 2026NICEHAIR ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
NiceHair influencers
The creators who tag @nicehairdk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nicehairdk on Instagram, led by Ditur | Watches & Jewellery (61.3k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDitur | Watches & Jewellery@ditur_official · 🇩🇰 DK | Fashion style luxury Creator | 61.3k | 0.1% | 1 | Tagged @nicehairdk |
06 · Competitors according to Gravity
NiceHair competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for NiceHair among Personal Care brands in Denmark. The closest is Haarshop.nl, then Haarspullen.nl, salontopper.nl, JohnBeerens.com, Friser.pl, ESTYL.pl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Haarshop.nlhaarshop.nl | |||||||
| Haarspullen.nlhaarspullen.nl | |||||||
| salontopper.nlsalontopper.nl | |||||||
| JohnBeerens.comjohnbeerens.com | |||||||
| Friser.plfriser.pl | |||||||
| ESTYL.plestyl.pl |
07 · Company
Who is behind NiceHair?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
NiceHair is a company based in Denmark, founded in 2009 according to LinkedIn, on a domain registered in March 2009. It employs about 55 people.
- Entity country
- 🇩🇰 Denmark
- Founded
- 2009, per LinkedIn
- Domain registered
- 31 Mar 2009
- Employees
- 55 on LinkedIn
- Own store
- nicehair.dk
08 · What people ask about NiceHair
What people ask Google about NiceHair.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is NiceHair a legit company?
According to Gravity by Benchr, NiceHair is a brand based in Denmark: its website has existed since March 2009, its Trustpilot profile is claimed by the brand, it employs 55 people on LinkedIn, it has 68,978 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
NiceHair reviews
Customers rate NiceHair 4.6 out of 5 on Trustpilot over 83,904 reviews, 5,597 of them in the last twelve months: 85% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, NiceHair scores 4.9 over 20 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is NiceHair?
NiceHair is a Danish beauty retailer that sells hair care products and beauty products from brands like Redken, Kérastase, Dermalogica, and Maria Nila. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
NiceHair promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: NiceHair advertises on Facebook and Instagram and on Google, where its offers often run. Check nicehair.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind NiceHair?
Gravity by Benchr records a company based in Denmark, founded in 2009 according to LinkedIn, on a domain registered in 2009, with 55 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is NiceHair growing?
Yes. Gravity by Benchr estimates about 380,100 visits to nicehair.dk in September 2026, down 9% in a month and up 1% over three months. NiceHair ranks #2 of 621 Personal Care brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does NiceHair spend on Meta ads?
Gravity by Benchr does not publish a spend figure for NiceHair on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Denmark?
Among Personal Care brands in Denmark in the Gravity by Benchr index, NiceHair ranks #2 of 621 by estimated traffic. Its closest competitors on the same market are Haarshop.nl, Haarspullen.nl, salontopper.nl, JohnBeerens.com and Friser.pl. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NiceHair.