Brand page · Personal Care · United States
NIDA traffic, ads & competitors 423k visits a month, 936 active Meta ads, Gravity score 718.
NIDA — NIDA is a skincare brand that offers advanced Korean derma solutions targeting sensitive, dry, and aging skin for a healthy glow. In September 2026 nida.co drew an estimated 423k visits, down 17% on the month before. It ranks #173 of 33,626 Personal Care brands in the United States and holds a 3.9 Trustpilot rating over 128 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
NIDA is a skincare brand that offers advanced Korean derma solutions targeting sensitive, dry, and aging skin for a healthy glow.
01 · Traffic
NIDA website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
NIDA drew an estimated 423k visits in September 2026, down 17% on the month before and up 17% over three months.
- Worldwide#28,408of 4.5m sites · Top 1%
- In United States#9,247of 1.2m sites · Top 1%
- Personal Care, worldwide#1,138of 215,119 brands · Top 1%
- Personal Care, United States#173of 33,626 brands · Top 1%
423k
estimated visits in September
1 mo ▼ −17.1%4 mo ▲ +17.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
NIDA reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
NIDA holds 3.9 out of 5 on Trustpilot over 128 reviews, 128 of them in the last twelve months: 69% of customers give five stars and 18% one star. That volume places NIDA in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
NIDA best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
NIDA sells on Shopify, 90% of its catalogue in stock. The best seller is NIDA Youthful Formula™ Ultimate Moisturizing Cream, at US$11.99–US$34.00, followed by NIDA Revive Eye Cream For Face And Neck and NIDA α-Arbutin TXA Pure Tone Serum.
#1NIDA Youthful Formula™ Ultimate Moisturizing CreamNIDAUS$11.99–US$34.00In stock
#2NIDA Revive Eye Cream For Face And NeckNIDAUS$12.99–US$38.00In stock
#3NIDA α-Arbutin TXA Pure Tone SerumNIDAUS$13.99–US$42.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places NIDA in its comparison group.
- Average rating
- 4.59 / 5
- Rated products
- 100% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$27.49
- Currency
- USD
04 · Ads
NIDA ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
NIDA runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2025 (image, text, video).
$9.99 for Prime Members TodayNIDA Skincare7 Oct 2026video
코덕을 찾습니다..!NIDA Skincare7 Oct 2026image
코덕을 찾습니다..!NIDA Skincare7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad12 Oct 2026Proso Corpverified
Text ad12 Oct 2026Proso Corpverified
Text ad4 Sept 2026Proso Corpverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
NIDA influencers
The creators who tag @nida.co.official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nida.co.official on Instagram, led by Aimee Platten (40.5k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAimee Platten@littlelife_of_aimee · 🇬🇧 GB | Beauty cosmetics skincare Creator | 40.5k | 0.5% | 1 | Tagged @nida.co.official |
06 · Competitors according to Gravity
NIDA competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for NIDA among Personal Care brands in the United States. The closest is Kind Science, then MyIDi, Anua, NIVEA, facetheory.com, Origins.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kind Sciencekindscience.com | |||||||
| MyIDipro-myidi.com | |||||||
| Anuaanua.com | |||||||
| NIVEAnivea.de | |||||||
| facetheory.comfacetheory.com | |||||||
| Originsorigins.com |
07 · Company
Who is behind NIDA?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
NIDA is a company based in Las Vegas, United States, founded in 2022 according to LinkedIn, on a domain registered in July 2024. It employs about 32 people.
- Entity country
- 🇺🇸 United States · Las Vegas
- Founded
- 2022, per LinkedIn
- Domain registered
- 2 Jul 2024
- Employees
- 32 on LinkedIn
- Own store
- nida.co · Shopify · USD
- Catalogue
- 14 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about NIDA
What people ask Google about NIDA.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is NIDA a legit company?
According to Gravity by Benchr, NIDA is a brand based in Las Vegas, United States: its website has existed since July 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 32 people on LinkedIn, it has 349,034 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about NIDA?
Customers rate NIDA 3.9 out of 5 on Trustpilot over 128 reviews, 128 of them in the last twelve months: 69% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is NIDA known for?
NIDA is a skincare brand that offers advanced Korean derma solutions targeting sensitive, dry, and aging skin for a healthy glow. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 74% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is NIDA expensive?
NIDA's best seller, NIDA Youthful Formula™ Ultimate Moisturizing Cream, sells from US$11.99 to US$34.00 on nida.co. 90% of the catalogue is in stock. Gravity does not track prices daily: check nida.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does NIDA have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: NIDA advertises on Facebook and Instagram and on Google, where its offers often run. Check nida.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy NIDA?
NIDA sells on its own website, nida.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind NIDA?
Gravity by Benchr records a company based in Las Vegas, United States, founded in 2022 according to LinkedIn, on a domain registered in 2024, with 32 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is NIDA doing well?
Yes. Gravity by Benchr estimates about 423,200 visits to nida.co in September 2026, down 17% in a month and up 17% over three months. NIDA ranks #173 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does NIDA use?
Gravity by Benchr identifies nida.co as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is NIDA's ad budget?
Gravity by Benchr does not publish a spend figure for NIDA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, NIDA ranks #173 of 33,626 by estimated traffic. Its closest competitors on the same market are Kind Science, MyIDi, Anua, NIVEA and facetheory.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NIDA.