Brand page · Camera & Optic Accessories
Nikon: 1.8m visits a month, 5 active Meta ads.
Nikon — Nikon Corporation is a Japanese company that develops and manufactures optical products and precision technologies, including cameras, lenses, microscopes, and various industrial solutions. In September 2026 nikon.com drew an estimated 1.8m visits, up 3% on the month before. It ranks #2 of 105 Camera & Optic Accessories brands and holds a 1.3 Trustpilot rating over 125 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Nikon Corporation is a Japanese company that develops and manufactures optical products and precision technologies, including cameras, lenses, microscopes, and various industrial solutions.
01 · Traffic
How much traffic Nikon gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nikon drew an estimated 1.8m visits in September 2026, up 3% on the month before and up 8% over three months.
- Worldwide#9,197of 4.5m sites · Top 1%
- In Japan#619of 154k sites · Top 1%
- Camera & Optic Accessories, worldwide#5of 6,901 brands · Top 1%
- Camera & Optic Accessories, Japan#2of 105 brands · Top 5%
1.8m
estimated visits in September
1 mo ▲ +3.0%4 mo ▲ +8.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nikon.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nikon holds 1.3 out of 5 on Trustpilot over 125 reviews, 11 of them in the last twelve months: 24% of customers give five stars and 57% one star. That volume places Nikon in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Photo Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nikon sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Nikon's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Nikon in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Nikon is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nikon runs Meta ads on Facebook, Instagram, and has advertised on Google since March 2022 (image, text).
＼化石を壊さずに、その内部まで見る／ ニコンのX線CT受託検査サービスでアキシマクジラの頸椎を撮像しました。取得したデータは化石レプリカの製作にも活用され、昭島市の郷土資料室「アキシマクジラ化石発見65周年記念展示」で展示されています。ニコンのX線CT検査装置を使うことで、貴重ニコン グループ12 Oct 2026image
＼今週は「世界宇宙週間」／ 10月4日から10日までの1週間は国際連合の定めた「世界宇宙週間」です。 ニコンは1世紀以上にわたって、ふだん目に見えるものの先にある宇宙を見つめつづけてきました。例えば、1931年には東京科学博物館（現国立科学博物館）に8インチ天体望遠鏡を納入。以ニコン グループ8 Oct 2026image
www.jp.nikon.comニコン グループ8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026BUILD CREATE STUDIOSverified
Text ad21 Oct 2026Nikon Instruments Inc.verified
Image ad21 Oct 2026株式会社ニコンイメージングジャパンverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nikon.
The creators who tag @nikonmuseum on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Nikon competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nikon among Camera & Optic Accessories brands. The closest is nikonusa.com, then nikon.com.cn, tw.canon, Leica Camera, ricoh-imaging.co.jp, ricohimagingstore.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| nikonusa.comnikonusa.com | |||||||
| nikon.com.cnnikon.com.cn | |||||||
| tw.canontw.canon | |||||||
| Leica Cameraleica-camera.com | |||||||
| ricoh-imaging.co.jpricoh-imaging.co.jp | |||||||
| ricohimagingstore.comricohimagingstore.com |
07 · Company
The company behind Nikon.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nikon is an e-commerce brand, on a domain registered in December 1993. It employs about 3,306 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 23 Dec 1993
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3,306 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nikon.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nikon
What people ask Google about Nikon.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nikon legit?
According to Gravity by Benchr, Nikon is a brand: its website has existed since December 1993, it employs 3,306 people on LinkedIn, it has 27,961 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Nikon?
Customers rate Nikon 1.3 out of 5 on Trustpilot over 125 reviews, 11 of them in the last twelve months: 24% give five stars, 57% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Nikon?
Nikon Corporation is a Japanese company that develops and manufactures optical products and precision technologies, including cameras, lenses, microscopes, and various industrial solutions. Gravity by Benchr classifies it under Camera & Optic Accessories. Source: Gravity by Benchr product classification.
Nikon promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Nikon advertises on Facebook and Instagram and on Google, where its offers often run. Check nikon.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Nikon?
Gravity by Benchr records a company, whose domain was registered in 1993, with 3,306 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Nikon growing?
Yes. Gravity by Benchr estimates about 1,756,500 visits to nikon.com in September 2026, up 3% in a month and up 8% over three months. Nikon ranks #2 of 105 Camera & Optic Accessories brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Nikon spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Nikon on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Camera & Optic Accessories brands?
Among Camera & Optic Accessories brands in the Gravity by Benchr index, Nikon ranks #2 of 105 by estimated traffic. Its closest competitors on the same market are nikonusa.com, nikon.com.cn, tw.canon, Leica Camera and ricoh-imaging.co.jp. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nikon.