Brand page · Kitchen & Dining · Norway
Nille: 462k visits a month, 6 active Meta ads, Gravity score 631.
Nille — Nille AS is a Norwegian low cost chain-store that sells interior items, kitchen equipment, party decorations and lighting products for homes, celebrations and seasonal moments. In September 2026 nille.no drew an estimated 462k visits, up 23% on the month before. It ranks #3 of 222 Kitchen & Dining brands in Norway.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Kitchen & Dining brands in Norway with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nille AS is a Norwegian low cost chain-store that sells interior items, kitchen equipment, party decorations and lighting products for homes, celebrations and seasonal moments.
01 · Traffic
How much traffic Nille gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nille drew an estimated 462k visits in September 2026, up 23% on the month before and up 1% over three months.
- Worldwide#26,442of 4.5m sites · Top 1%
- In Norway#109of 15.2k sites · Top 1%
- Kitchen & Dining, worldwide#494of 145,612 brands · Top 1%
- Kitchen & Dining, Norway#3of 222 brands · Top 5%
462k
estimated visits in September
1 mo ▲ +22.8%4 mo ▲ +0.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nille.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nille holds 2.9 out of 5 on Trustpilot over 6 reviews, 5 of them in the last twelve months: 17% of customers give five stars and 67% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nille sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Nille's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Nille in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Nille is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nille runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
Servise, glass og bestikk 50%nille6 Oct 2026video
nillenille6 Oct 2026image
Servise, glass og bestikk 50%nille5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Nille ASverified
Text ad21 Oct 2026Nille ASverified
Image ad21 Oct 2026Nille ASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nille.
The creators who tag @nillenorge on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nillenorge on Instagram, led by @cakesby_alma (30.9k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ccakesby_alma@cakesby_alma · 🇳🇴 NO | Food cooking nutrition Creator | 30.9k | 0.9% | 5 | Tagged @nillenorge |
06 · Competitors according to Gravity
Who Nille competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nille among Kitchen & Dining brands in Norway. The closest is Horror-Shop.com, then halloweenexpress.com, Costumes.com, HalloweenCostumes.com, spirithalloween.com, Party City.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Horror-Shop.comhorror-shop.com | |||||||
| halloweenexpress.comhalloweenexpress.com | |||||||
| Costumes.comcostumes.com | |||||||
| HalloweenCostumes.comhalloweencostumes.com | |||||||
| spirithalloween.comspirithalloween.com | |||||||
| Party Citypartycity.com |
07 · Company
The company behind Nille.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nille is a company based in Norway, founded in 1966 according to LinkedIn, on a domain registered in January 2013. It employs about 831 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇴 Norway
- Founded
- 1966, per LinkedIn
- Domain registered
- 2 Jan 2013
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 831 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nille.no
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nille
What people ask Google about Nille.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nille legit?
According to Gravity by Benchr, Nille is a brand based in Norway: its website has existed since January 2013, it employs 831 people on LinkedIn, it has 105,364 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Nille known for?
Nille AS is a Norwegian low cost chain-store that sells interior items, kitchen equipment, party decorations and lighting products for homes, celebrations and seasonal moments. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Is there a Nille discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Nille advertises on Facebook and Instagram and on Google, where its offers often run. Check nille.no for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Nille?
Gravity by Benchr records a company based in Norway, founded in 1966 according to LinkedIn, on a domain registered in 2013, with 831 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Nille growing?
Yes. Gravity by Benchr estimates about 462,100 visits to nille.no in September 2026, up 23% in a month and up 1% over three months. Nille ranks #3 of 222 Kitchen & Dining brands in Norway in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Nille's ad budget?
Gravity by Benchr does not publish a spend figure for Nille on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Norway?
Among Kitchen & Dining brands in Norway in the Gravity by Benchr index, Nille ranks #3 of 222 by estimated traffic. Its closest competitors on the same market are Horror-Shop.com, halloweenexpress.com, Costumes.com, HalloweenCostumes.com and spirithalloween.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nille.