Brand page · Household Supplies
Nite Ize: 178k visits a month, 43 active Meta ads.
Nite Ize — Nite Ize, Inc. creates innovative products that organize life, protect gear, provide illumination, and solve everyday problems. In September 2026 niteize.com drew an estimated 178k visits, up 2% on the month before. It ranks #27 of 3,739 Household Supplies brands and holds a 3.0 Trustpilot rating over 14 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Nite Ize, Inc. creates innovative products that organize life, protect gear, provide illumination, and solve everyday problems.
01 · Traffic
How much traffic Nite Ize gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nite Ize drew an estimated 178k visits in September 2026, up 2% on the month before and up 45% over three months.
- Worldwide#57,747of 4.5m sites · Top 5%
- In United States#18,994of 1.2m sites · Top 5%
- Household Supplies, worldwide#137of 30,320 brands · Top 1%
- Household Supplies, United States#27of 3,739 brands · Top 1%
178k
estimated visits in September
1 mo ▲ +2.2%4 mo ▲ +45.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nite Ize.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nite Ize holds 3.0 out of 5 on Trustpilot over 14 reviews, 4 of them in the last twelve months: 50% of customers give five stars and 43% one star.
Electronics Store Electronics Company
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nite Ize sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Nite Ize's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Nite Ize in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Nite Ize is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nite Ize runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2023 (image, text, video).
See Our Glowing Pet CollectionNite Ize2 Oct 2026image
CamJam SlideLock Rope TightenerNite Ize30 Sept 2026video
Top-Rated Tie DownsNite Ize30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Nite Ize, Inc.verified
Text ad21 Oct 2026Nite Ize, Inc.verified
Text ad21 Oct 2026Nite Ize, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nite Ize.
The creators who tag @niteize on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @niteize on Instagram, led by Yak Tribe™ Kayak Fishing (41k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| YYak Tribe™ Kayak Fishing@yaktribe · 🇺🇸 US | Fitness sport bodybuilding Creator | 41k | 0.7% | 2 | Tagged @niteize |
06 · Competitors according to Gravity
Who Nite Ize competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nite Ize among Household Supplies brands. The closest is ARMOR-X, then CountyComm, Topo Designs, Orbitkey, Peak Design, Heinnie Haynes.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ARMOR-Xarmor-x.com | |||||||
| CountyCommcountycomm.com | |||||||
| Topo Designstopodesigns.com | |||||||
| Orbitkeyorbitkey.com | |||||||
| Peak Designcheckout.peakdesign.com | |||||||
| Heinnie Haynesheinnie.com |
07 · Company
The company behind Nite Ize.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nite Ize is an e-commerce brand, founded in 1989 according to LinkedIn, on a domain registered in August 1996. It employs about 124 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- 1989, per LinkedIn
- Domain registered
- 1 Aug 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 124 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- niteize.com · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nite Ize
What people ask Google about Nite Ize.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nite Ize legit?
According to Gravity by Benchr, Nite Ize is a brand: its website has existed since August 1996, it sells on a Magento store, it employs 124 people on LinkedIn, it has 83,741 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Nite Ize?
Customers rate Nite Ize 3.0 out of 5 on Trustpilot over 14 reviews, 4 of them in the last twelve months: 50% give five stars, 43% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Nite Ize known for?
Nite Ize, Inc. creates innovative products that organize life, protect gear, provide illumination, and solve everyday problems. Gravity by Benchr classifies it under Household Supplies. Source: Gravity by Benchr product classification.
Does Nite Ize have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Nite Ize advertises on Facebook and Instagram and on Google, where its offers often run. Check niteize.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Nite Ize?
Nite Ize sells on its own website, niteize.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Nite Ize?
Gravity by Benchr records a company, founded in 1989 according to LinkedIn, on a domain registered in 1996, with 124 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Nite Ize doing well?
Yes. Gravity by Benchr estimates about 177,900 visits to niteize.com in September 2026, up 2% in a month and up 45% over three months. Nite Ize ranks #27 of 3,739 Household Supplies brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nite Ize use?
Gravity by Benchr identifies niteize.com as a Magento store. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records.
How much does Nite Ize spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Nite Ize on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Supplies brands?
Among Household Supplies brands in the Gravity by Benchr index, Nite Ize ranks #27 of 3,739 by estimated traffic. Its closest competitors on the same market are ARMOR-X, CountyComm, Topo Designs, Orbitkey and Peak Design. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nite Ize.