Brand page · Tools
Niwaki: 149k visits a month, 2 active Meta ads.
Niwaki — Niwaki imports and sells Japanese garden tools, kitchen knives and woodworking tools direct from manufacturers, bringing the best of Japanese design to gardeners, craftspeople, chefs and homemakers. In September 2026 niwaki.com drew an estimated 149k visits, down 5% on the month before. It ranks #11 of 988 Tools brands and holds a 3.4 Trustpilot rating over 32 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Niwaki imports and sells Japanese garden tools, kitchen knives and woodworking tools direct from manufacturers, bringing the best of Japanese design to gardeners, craftspeople, chefs and homemakers.
01 · Traffic
How much traffic Niwaki gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Niwaki drew an estimated 149k visits in September 2026, down 5% on the month before and down 20% over three months.
- Worldwide#67,251of 4.5m sites · Top 5%
- In United Kingdom#3,439of 192k sites · Top 5%
- Tools, worldwide#366of 49,532 brands · Top 1%
- Tools, United Kingdom#11of 988 brands · Top 5%
149k
estimated visits in September
1 mo ▼ −4.5%4 mo ▼ −19.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Niwaki.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Niwaki holds 3.4 out of 5 on Trustpilot over 32 reviews, 7 of them in the last twelve months: 66% of customers give five stars and 19% one star. That volume places Niwaki in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Hardware Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Niwaki sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Niwaki's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Niwaki in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
- Data not available
- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Niwaki is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Niwaki runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since October 2021 (image, text, video).
NiwakiNiwaki14 Oct 2026image
Niwaki Garden Shears • LongNiwaki6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Niwaki Ltdverified
Text ad20 Oct 2026Niwaki Ltdverified
Text ad20 Oct 2026Niwaki Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Niwaki.
The creators who tag @niwaki.hq on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @niwaki.hq on Instagram, led by GOODEE (65.8k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGOODEE@goodeeworld · 🇫🇷 FR | Decoration garden diy Creator | 65.8k | 0.2% | 3 | Tagged @niwaki.hq |
06 · Competitors according to Gravity
Who Niwaki competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Niwaki among Tools brands. The closest is FELCO, then Pruner Warehouse, Wolfswinkel Groentechniek, jardins-loisirs.com, Gardena, A.M. Leonard.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| FELCOfelco.com | |||||||
| Pruner Warehousetheprunerwarehouse.com | |||||||
| Wolfswinkel Groentechniekwolfswinkel.nl | |||||||
| jardins-loisirs.comjardins-loisirs.com | |||||||
| Gardenagardena.com | |||||||
| A.M. Leonardamleo.com |
07 · Company
The company behind Niwaki.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Niwaki is an e-commerce brand, on a domain registered in May 2004. It employs about 27 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 5 May 2004
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 27 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- niwaki.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Niwaki
What people ask Google about Niwaki.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Niwaki legit or a scam?
According to Gravity by Benchr, Niwaki is a brand: its website has existed since May 2004, its Trustpilot profile is claimed by the brand, it employs 27 people on LinkedIn, it has 66,900 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Niwaki reviews
Customers rate Niwaki 3.4 out of 5 on Trustpilot over 32 reviews, 7 of them in the last twelve months: 66% give five stars, 19% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Niwaki sell?
Niwaki imports and sells Japanese garden tools, kitchen knives and woodworking tools direct from manufacturers, bringing the best of Japanese design to gardeners, craftspeople, chefs and homemakers. Gravity by Benchr classifies it under Tools. Source: Gravity by Benchr product classification.
Niwaki promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Niwaki advertises on Facebook and Instagram and on Google, where its offers often run. Check niwaki.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Niwaki?
Gravity by Benchr records a company, whose domain was registered in 2004, with 27 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Niwaki growing?
Not at the moment. Gravity by Benchr estimates about 148,600 visits to niwaki.com in September 2026, down 5% in a month and down 20% over three months. Niwaki ranks #11 of 988 Tools brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Niwaki's ad budget?
Gravity by Benchr does not publish a spend figure for Niwaki on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tools brands?
Among Tools brands in the Gravity by Benchr index, Niwaki ranks #11 of 988 by estimated traffic. Its closest competitors on the same market are FELCO, Pruner Warehouse, Wolfswinkel Groentechniek, jardins-loisirs.com and Gardena. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Niwaki.