Brand page · Lawn & Garden · Switzerland
FELCO: 147k visits a month, 83 active Meta ads.
FELCO — FELCO Switzerland is a manufacturer of pruning shears, loppers and other cutting and gardening tools known for Swiss quality and durability. In September 2026 felco.com drew an estimated 147k visits, up 7% on the month before. It ranks #50 of 3,965 Lawn & Garden brands in Switzerland and holds a 4.1 Trustpilot rating over 35 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
FELCO Switzerland is a manufacturer of pruning shears, loppers and other cutting and gardening tools known for Swiss quality and durability.
01 · Traffic
How much traffic FELCO gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FELCO drew an estimated 147k visits in September 2026, up 7% on the month before and up 11% over three months.
- Worldwide#67,668of 4.5m sites · Top 5%
- In United States#22,303of 1.2m sites · Top 5%
- Lawn & Garden, worldwide#281of 52,482 brands · Top 1%
- Lawn & Garden, United States#50of 3,965 brands · Top 5%
147k
estimated visits in September
1 mo ▲ +6.7%4 mo ▲ +10.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about FELCO.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FELCO holds 4.1 out of 5 on Trustpilot over 35 reviews, 14 of them in the last twelve months: 80% of customers give five stars and 14% one star. That volume places FELCO in the top 50% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Garden Center
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What FELCO sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
FELCO sells on Shopify, 96% of its catalogue in stock. The best seller is FELCO 6 Elite, at CHF 89.90, followed by FELCO 8 Elite and FELCO 910 Black.
#1FELCO 6 EliteFELCOCHF 89.90In stock
#2FELCO 8 EliteFELCOCHF 89.90In stock
#3FELCO 910 BlackFELCOCHF 33.40In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places FELCO in its comparison group.
- Average rating
- 4.72 / 5
- Rated products
- 2% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$86.53
- Currency
- CHF
04 · Ads
What FELCO is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FELCO runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2024 (image, text, video).
Précision. Durabilité. Innovation.Felco7 Oct 2026image
FelcoFelco7 Oct 2026image
FelcoFelco7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Felco SAverified
Video ad20 Oct 2026Felco SAverified
Text ad20 Oct 2026Felco SAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about FELCO.
The creators who tag @felco_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @felco_official on Instagram, led by Giant Veg (11.1k followers, 3.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGiant Veg@giantveg · 🇬🇧 GB | Food cooking nutrition Creator | 11.1k | 3.3% | 3 | Tagged @felco_official |
06 · Competitors according to Gravity
Who FELCO competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FELCO among Lawn & Garden brands in Switzerland. The closest is Pruner Warehouse, then Niwaki, Fiskars, jardins-loisirs.com, Wolfswinkel Groentechniek, Gardena.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Pruner Warehousetheprunerwarehouse.com | |||||||
| Niwakiniwaki.com | |||||||
| Fiskarsfiskars.com | |||||||
| jardins-loisirs.comjardins-loisirs.com | |||||||
| Wolfswinkel Groentechniekwolfswinkel.nl | |||||||
| Gardenagardena.com |
07 · Company
The company behind FELCO.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FELCO is a company based in Les Geneveys sur Coffrane, Switzerland, founded in 1945 according to LinkedIn, on a domain registered in May 2003. It employs about 179 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇭 Switzerland · Les Geneveys sur Coffrane
- Founded
- 1945, per LinkedIn
- Domain registered
- 26 May 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 179 on LinkedIn · 2-10
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- felco.com · Shopify · CHF
- Catalogue
- 188 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FELCO
What people ask Google about FELCO.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FELCO legit or a scam?
According to Gravity by Benchr, FELCO is a brand based in Les Geneveys sur Coffrane, Switzerland: its website has existed since May 2003, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 179 people on LinkedIn, it has 35,326 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
FELCO reviews
Customers rate FELCO 4.1 out of 5 on Trustpilot over 35 reviews, 14 of them in the last twelve months: 80% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does FELCO sell?
FELCO Switzerland is a manufacturer of pruning shears, loppers and other cutting and gardening tools known for Swiss quality and durability. Gravity by Benchr classifies it under Lawn & Garden, with Bundles making up 4% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does FELCO cost?
FELCO's best seller, FELCO 6 Elite, sells CHF 89.90 on felco.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check felco.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a FELCO discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: FELCO advertises on Facebook and Instagram and on Google, where its offers often run. Check felco.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy FELCO?
FELCO sells on its own website, felco.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind FELCO?
Gravity by Benchr records a company based in Les Geneveys sur Coffrane, Switzerland, founded in 1945 according to LinkedIn, on a domain registered in 2003, with 179 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is FELCO growing?
Yes. Gravity by Benchr estimates about 147,400 visits to felco.com in September 2026, up 7% in a month and up 11% over three months. FELCO ranks #50 of 3,965 Lawn & Garden brands in Switzerland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does FELCO use?
Gravity by Benchr identifies felco.com as a Shopify store (standard plan, not Shopify Plus), selling in CHF. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records.
What is FELCO's ad budget?
Gravity by Benchr does not publish a spend figure for FELCO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lawn & Garden brands in Switzerland?
Among Lawn & Garden brands in Switzerland in the Gravity by Benchr index, FELCO ranks #50 of 3,965 by estimated traffic. Its closest competitors on the same market are Pruner Warehouse, Niwaki, Fiskars, jardins-loisirs.com and Wolfswinkel Groentechniek. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FELCO.