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  5. Nordiska Kompaniet NK

Brand page · Clothing · Sweden

Nordiska Kompaniet NK Top 1% worldwide Top 1% in Sweden Top 1% in Clothing Top 1% in Clothing in Sweden
nk.se·🇸🇪 Sweden

Nordiska Kompaniet NK traffic, ads & competitors 422k visits a month, 140 active Meta ads.

Nordiska Kompaniet NK — Nordiska Kompaniet is a Swedish department store offering fashion, beauty, and lifestyle products from world-leading designers. It operates as a luxury fashion destination with stores in Stockholm and Göteborg. In September 2026 nk.se drew an estimated 422k visits, down 8% on the month before. It ranks #15 of 1,542 Clothing brands in Sweden and holds a 1.3 Trustpilot rating over 71 reviews.

nk.se@nordiskakompaniet 115kFacebookLinkedIn 17.2kTrustpilot 1.3Meta Ad Library 140

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026

Estimated traffic
422k
−8% vs. August 2026
Instagram followers
115k
4,989 posts · @nordiskakompaniet
Trustpilot
1.3
71 reviews · 6 in 12 months
Meta ads
140
active · on Google since 2021
Products
—
Data not available
Rank in Sweden
#15
of 1,542 in Clothing
LinkedIn
17.2k
followers · 297 employees
Earned media value
€15.5k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Nordiska Kompaniet is a Swedish department store offering fashion, beauty, and lifestyle products from world-leading designers. It operates as a luxury fashion destination with stores in Stockholm and Göteborg.

01 · Traffic

Nordiska Kompaniet NK website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Nordiska Kompaniet NK drew an estimated 422k visits in September 2026, down 8% on the month before and up 2% over three months.

  • Worldwide#28,482of 4.5m sites · Top 1%
  • In Sweden#212of 27.3k sites · Top 1%
  • Clothing, worldwide#2,387of 459,295 brands · Top 1%
  • Clothing, Sweden#15of 1,542 brands · Top 1%
Monthly visitssource Sept 2026

422k

estimated visits in September

1 mo ▼ −8.0%4 mo ▲ +1.7%

The monthly curve, 24 months of history and the category comparison.

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02 · Reviews

Nordiska Kompaniet NK reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Nordiska Kompaniet NK holds 1.3 out of 5 on Trustpilot over 71 reviews, 6 of them in the last twelve months: 6% of customers give five stars and 82% one star. That volume places Nordiska Kompaniet NK in the top 40% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 21 Oct 2026
1.3TrustScore · 71 reviews · 6 in 12 months
Top 40% review volume
5 ★6%
4 ★6%
3 ★3%
2 ★4%
1 ★82%

Clothing Store Men's Clothing Store Women's Clothing Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Nordiska Kompaniet NK best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Nordiska Kompaniet NK's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing74%
Personal Care14%
Jewelry2%

The dominant category places Nordiska Kompaniet NK in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Nordiska Kompaniet NK influencers

The creators who tag @nordiskakompaniet on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @nordiskakompaniet on Instagram, led by Sania Claus Demina (41.4k followers, 2.6% engagement).

Influencersaccounts tagging @nordiskakompaniet · Instagram
AccountProfileFollowersEngagementTagsRelationship
SSania Claus Demina@saniaclausdemina · INTLFashion style luxury Creator41.4k2.6%5Tagged @nordiskakompaniet
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Nordiska Kompaniet NK competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Nordiska Kompaniet NK among Clothing brands in Sweden. The closest is harrods.com, then saksfifthavenue.com, neimanmarcus.com, bergdorfgoodman.com, selfridges.com, galerieslafayette.com.

CompetitorsClothing · Sweden · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
harrods.comharrods.com
saksfifthavenue.comsaksfifthavenue.com
neimanmarcus.comneimanmarcus.com
bergdorfgoodman.combergdorfgoodman.com
selfridges.comselfridges.com
galerieslafayette.comgalerieslafayette.com
Competitors Gravity finds for Nordiska Kompaniet NK. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Nordiska Kompaniet NK with harrods.com

07 · Company

Who is behind Nordiska Kompaniet NK?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Nordiska Kompaniet NK is a company based in Sweden, founded in 1902 according to LinkedIn. It employs about 297 people.

Legal entityGravity index, Sept 2026
Entity country
🇸🇪 Sweden
Founded
1902, per LinkedIn
Status
Operating
Employees
297 on LinkedIn
DistributionGravity index, Sept 2026
Own store
nk.se
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Nordiska Kompaniet NK

What people ask Google about Nordiska Kompaniet NK.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Nordiska Kompaniet NK legit or a scam?

According to Gravity by Benchr, Nordiska Kompaniet NK is a brand based in Sweden: it employs 297 people on LinkedIn, it has 114,830 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

Nordiska Kompaniet NK reviews

Customers rate Nordiska Kompaniet NK 1.3 out of 5 on Trustpilot over 71 reviews, 6 of them in the last twelve months: 6% give five stars, 82% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Nordiska Kompaniet NK sell?

Nordiska Kompaniet is a Swedish department store offering fashion, beauty, and lifestyle products from world-leading designers. It operates as a luxury fashion destination with stores in Stockholm and Göteborg. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.

Nordiska Kompaniet NK promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Nordiska Kompaniet NK advertises on Facebook and Instagram and on Google, where its offers often run. Check nk.se for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns Nordiska Kompaniet NK?

Gravity by Benchr records a company based in Sweden, founded in 1902 according to LinkedIn, with 297 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Nordiska Kompaniet NK growing?

Yes. Gravity by Benchr estimates about 421,800 visits to nk.se in September 2026, down 8% in a month and up 2% over three months. Nordiska Kompaniet NK ranks #15 of 1,542 Clothing brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does Nordiska Kompaniet NK spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Nordiska Kompaniet NK on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in Sweden?

Among Clothing brands in Sweden in the Gravity by Benchr index, Nordiska Kompaniet NK ranks #15 of 1,542 by estimated traffic. Its closest competitors on the same market are harrods.com, saksfifthavenue.com, neimanmarcus.com, bergdorfgoodman.com and selfridges.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nordiska Kompaniet NK.