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Brand page · Clothing · Netherlands

NOBA Top 10% worldwide Top 10% in Netherlands Top 10% in Clothing Top 10% in Clothing in Netherlands
nobalifestyle.com·🇳🇱 Utrecht, Netherlands· Shopify·Since 2024

NOBA: 32.2k visits a month, 27 active Meta ads, Gravity score 422.

NOBA — NOBA is a lifestyle brand that sells classy outfits for men and women, including cashmere, tracksuits, wool, linen, and complete outfits. In September 2026 nobalifestyle.com drew an estimated 32.2k visits, down 9% on the month before. It ranks #1,432 of 19,668 Clothing brands in Netherlands and holds a 1.2 Trustpilot rating over 351 reviews.

nobalifestyle.com@noba_eu 32.1kLinkedIn 112Trustpilot 1.2Meta Ad Library 27

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
32.2k
−9% vs. August 2026
Instagram followers
32.1k
248 posts · @noba_eu
Trustpilot
1.2
351 reviews · 255 in 12 months
Meta ads
27
active · on Google since 2025
Products
98%
in stock · 51 collections
Rank in United Kingdom
#1,432
of 19,668 in Clothing
LinkedIn
112
followers · 10 employees
Earned media value
€15.8
per month, Instagram

Gravity score

422/ 1000 · 10 of 10 indicators rated
Brand Power365
Momentum413
Performance490

Percentiles within 327 peers: Clothing brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

NOBA is a lifestyle brand that sells classy outfits for men and women, including cashmere, tracksuits, wool, linen, and complete outfits.

01 · Traffic

How much traffic NOBA gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

NOBA drew an estimated 32.2k visits in September 2026, down 9% on the month before and up 19% over three months.

  • Worldwide#247,866of 4.5m sites · Top 10%
  • In United Kingdom#12,950of 192k sites · Top 10%
  • Clothing, worldwide#23,548of 459,295 brands · Top 10%
  • Clothing, United Kingdom#1,432of 19,668 brands · Top 10%
Monthly visitssource Sept 2026

32.2k

estimated visits in September

1 mo ▼ −9.1%4 mo ▲ +18.9%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about NOBA.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

NOBA holds 1.2 out of 5 on Trustpilot over 351 reviews, 255 of them in the last twelve months: 2% of customers give five stars and 95% one star. That volume places NOBA in the top 20% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
1.2TrustScore · 351 reviews · 255 in 12 months
Top 20% review volume
5 ★2%
4 ★1%
3 ★1%
2 ★1%
1 ★95%

Clothing Store Women's Clothing Store Streetwear Store Shoe Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What NOBA sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

NOBA sells on Shopify, 98% of its catalogue in stock. The best seller is 100% MERINO WOOL TRACKSUIT V2, at €149.00, followed by NOBA Suede Loafers and 100% CASHMERE BUTTON OVERSHIRT.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Slippers1%
Outfit Sets1%
Sunglasses0%
Bracelets0%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing85%
Shoes7%
Clothing Accessories4%
Jewelry3%
Linens & Bedding0%

The dominant category places NOBA in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
0% of the catalogue
In stock
98%
Upper price quartile
US$144.49
Currency
EUR

05 · Influencers

Who talks about NOBA.

The creators who tag @noba_eu on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @noba_eu · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who NOBA competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for NOBA among Clothing brands in Netherlands. The closest is Menyard, then French Connection, Colourful Rebel, OLAF, STIEGLITZ, Wam Denim.

CompetitorsClothing · Netherlands · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Menyardmenyardhomme.com
French Connectioneu.frenchconnection.com
Colourful Rebelcolourfulrebel.com
OLAFolafhussein.com
STIEGLITZstieglitz.nl
Wam Denimwamdenim.com
Competitors Gravity finds for NOBA. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare NOBA with Menyard

07 · Company

The company behind NOBA.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

NOBA is a company based in Utrecht, Netherlands, on a domain registered in March 2024. It employs about 10 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇳🇱 Netherlands · Utrecht
Founded
Data not available
Domain registered
22 Mar 2024
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
10 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
nobalifestyle.com · Shopify · EUR
Catalogue
51 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about NOBA

What people ask Google about NOBA.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is NOBA a legit company?

According to Gravity by Benchr, NOBA is a brand based in Utrecht, Netherlands: its website has existed since March 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 32,142 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

NOBA reviews: is it worth it?

Customers rate NOBA 1.2 out of 5 on Trustpilot over 351 reviews, 255 of them in the last twelve months: 2% give five stars, 95% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does NOBA sell?

NOBA is a lifestyle brand that sells classy outfits for men and women, including cashmere, tracksuits, wool, linen, and complete outfits. Gravity by Benchr classifies it under Clothing, with Slippers making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does NOBA cost?

NOBA's best seller, 100% MERINO WOOL TRACKSUIT V2, sells €149.00 on nobalifestyle.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check nobalifestyle.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does NOBA have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: NOBA advertises on Facebook and Instagram and on Google, where its offers often run. Check nobalifestyle.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy NOBA?

NOBA sells on its own website, nobalifestyle.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns NOBA?

Gravity by Benchr records a company based in Utrecht, Netherlands, whose domain was registered in 2024, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is NOBA growing?

Yes. Gravity by Benchr estimates about 32,200 visits to nobalifestyle.com in September 2026, down 9% in a month and up 19% over three months. NOBA ranks #1,432 of 19,668 Clothing brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does NOBA use?

Gravity by Benchr identifies nobalifestyle.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

What is NOBA's ad budget?

Gravity by Benchr does not publish a spend figure for NOBA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in Netherlands?

Among Clothing brands in Netherlands in the Gravity by Benchr index, NOBA ranks #1,432 of 19,668 by estimated traffic. Its closest competitors on the same market are Menyard, French Connection, Colourful Rebel, OLAF and STIEGLITZ. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NOBA.