Brand page · Clothing · Netherlands
OLAF traffic, ads & competitors 72.6k visits a month, 122 active Meta ads, Gravity score 615.
OLAF — OLAF is an Amsterdam-based fashion brand that creates contemporary garments for men and women, inspired by countries, cultures and citizens worldwide. In September 2026 olafhussein.com drew an estimated 72.6k visits, down 9% on the month before. It ranks #207 of 4,523 Clothing brands in the Netherlands and holds a 3.2 Trustpilot rating over 32 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 327 peers: Clothing brands in the Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
OLAF is an Amsterdam-based fashion brand that creates contemporary garments for men and women, inspired by countries, cultures and citizens worldwide.
01 · Traffic
OLAF website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OLAF drew an estimated 72.6k visits in September 2026, down 9% on the month before and up 14% over three months.
- Worldwide#123,535of 4.5m sites · Top 5%
- In Netherlands#1,679of 78.6k sites · Top 5%
- Clothing, worldwide#11,929of 459,295 brands · Top 5%
- Clothing, Netherlands#207of 4,523 brands · Top 5%
72.6k
estimated visits in September
1 mo ▼ −8.8%4 mo ▲ +14.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
OLAF reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OLAF holds 3.2 out of 5 on Trustpilot over 32 reviews, 18 of them in the last twelve months: 38% of customers give five stars and 47% one star. That volume places OLAF in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Women's Clothing Store Clothing Store Men's Clothing Store Streetwear Store Children's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
OLAF best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
OLAF sells on Shopify, 96% of its catalogue in stock. The best seller is OLAF STRIPE SANS LS | WHITE / BLUE, at €85.00, followed by OLAF COACH JACKET | NAVY and OLAF PUFFER JACKET | BLACK.
#1OLAF STRIPE SANS LS | WHITE / BLUEOLAF€85.00In stock
#2OLAF COACH JACKET | NAVYOLAF€150.00In stock
#3OLAF PUFFER JACKET | BLACKOLAF€295.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places OLAF in its comparison group.
- Average rating
- 4.55 / 5
- Rated products
- 9% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$145.61
- Currency
- EUR
04 · Ads
OLAF ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OLAF runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2022 (image, text, video).
Fall/Winter 2026 HolidayOLAF13 Oct 2026image
Fall Winter 26OLAF12 Oct 2026image
Fall/Winter 2026 HolidayOLAF12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Olaf Hussein Retail B.Vverified
Text ad20 Oct 2026Olaf Hussein Retail B.Vverified
Text ad20 Oct 2026Olaf Hussein Retail B.Vverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
OLAF influencers
The creators who tag @olafhussein on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @olafhussein on Instagram, led by @chloe_jm (50.2k followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| cchloe_jm@chloe_jm · 🇹🇭 TH | Travel tourism exploration Creator | 50.2k | 2.0% | 6 | Tagged @olafhussein |
06 · Competitors according to Gravity
OLAF competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OLAF among Clothing brands in the Netherlands. The closest is Menyard, then Daily Paper, OBEY Clothing, the new originals, Colourful Rebel, MANSOUR.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Menyardmenyardhomme.com | |||||||
| Daily Paperdailypaperclothing.com | |||||||
| OBEY Clothingobeyclothing.eu | |||||||
| the new originalstheneworiginals.eu | |||||||
| Colourful Rebelcolourfulrebel.com | |||||||
| MANSOURthemansour.com |
07 · Company
Who is behind OLAF?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OLAF is a company based in Amsterdam, Netherlands, on a domain registered in August 2011. It employs about 31 people.
- Entity country
- 🇳🇱 Netherlands · Amsterdam
- Domain registered
- 10 Aug 2011
- Status
- Operating
- Employees
- 31 on LinkedIn
- Own store
- olafhussein.com · Shopify · EUR
- Catalogue
- 209 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OLAF
What people ask Google about OLAF.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OLAF legit or a scam?
According to Gravity by Benchr, OLAF is a brand based in Amsterdam, Netherlands: its website has existed since August 2011, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 31 people on LinkedIn, it has 66,134 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
OLAF reviews
Customers rate OLAF 3.2 out of 5 on Trustpilot over 32 reviews, 18 of them in the last twelve months: 38% give five stars, 47% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is OLAF?
OLAF is an Amsterdam-based fashion brand that creates contemporary garments for men and women, inspired by countries, cultures and citizens worldwide. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 47% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is OLAF expensive?
OLAF's best seller, OLAF STRIPE SANS LS | WHITE / BLUE, sells €85.00 on olafhussein.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check olafhussein.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does OLAF have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: OLAF advertises on Facebook and Instagram and on Google, where its offers often run. Check olafhussein.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy OLAF?
OLAF sells on its own website, olafhussein.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind OLAF?
Gravity by Benchr records a company based in Amsterdam, Netherlands, whose domain was registered in 2011, with 31 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is OLAF growing?
Yes. Gravity by Benchr estimates about 72,600 visits to olafhussein.com in September 2026, down 9% in a month and up 14% over three months. OLAF ranks #207 of 4,523 Clothing brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does OLAF use?
Gravity by Benchr identifies olafhussein.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does OLAF spend on Meta ads?
Gravity by Benchr does not publish a spend figure for OLAF on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the Netherlands?
Among Clothing brands in the Netherlands in the Gravity by Benchr index, OLAF ranks #207 of 4,523 by estimated traffic. Its closest competitors on the same market are Menyard, Daily Paper, OBEY Clothing, the new originals and Colourful Rebel. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OLAF.