Brand page · Clothing · Italy
NOHOW: 83.7k visits a month, 47 active Meta ads, Gravity score 445.
NOHOW — NOHOW is an Italian shop that sells men's clothing, accessories, and shoes. The brand focuses on hand-made, limited edition, and Made in Italy products. In September 2026 nohowstyle.com drew an estimated 83.7k visits, down 30% on the month before. It ranks #126 of 5,997 Clothing brands in Italy and holds a 3.3 Trustpilot rating over 975 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 199 peers: Clothing brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
NOHOW is an Italian shop that sells men's clothing, accessories, and shoes. The brand focuses on hand-made, limited edition, and Made in Italy products.
01 · Traffic
How much traffic NOHOW gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
NOHOW drew an estimated 83.7k visits in September 2026, down 30% on the month before and down 12% over three months.
- Worldwide#109,228of 4.5m sites · Top 5%
- In Italy#2,633of 138k sites · Top 5%
- Clothing, worldwide#10,495of 459,295 brands · Top 5%
- Clothing, Italy#126of 5,997 brands · Top 5%
83.7k
estimated visits in September
1 mo ▼ −30.2%4 mo ▼ −11.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about NOHOW.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
NOHOW holds 3.3 out of 5 on Trustpilot over 975 reviews, 39 of them in the last twelve months: 57% of customers give five stars and 28% one star. That volume places NOHOW in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Men's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What NOHOW sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
NOHOW sells on Shopify, 96% of its catalogue in stock. The best seller is SINGLE BREASTED COAT IN BEIGE, at €149.00, followed by LINEN SHIRT IN LIGHT BLUE and LINEN CASUAL SHIRT IN WHITE.
#1SINGLE BREASTED COAT IN BEIGENOHOW€149.00In stock
#2LINEN SHIRT IN LIGHT BLUENOHOW€62.30In stock
#3LINEN CASUAL SHIRT IN WHITENOHOW€71.20In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places NOHOW in its comparison group.
- Average rating
- 4.36 / 5
- Rated products
- 22% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$88.71
- Currency
- EUR
04 · Ads
What NOHOW is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
NOHOW runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
NEW TECH SUITS ONLINE! 😎 Easy iron, ultra-light and stretch fabric, perfect for the modern man on the move, our new suits combine elegance wNOHOW5 Oct 2026video
NEW TECH SUITS ONLINE! 😎 Easy iron, ultra-light and stretch fabric, perfect for the modern man on the move, our new suits combine elegance wNOHOW5 Oct 2026video
HIGH CREW NECK KNIT T-SHIRT IN BROWN€65NOHOW3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Nohow Srlverified
Text ad20 Oct 2026Nohow Srlverified
Text ad20 Oct 2026Nohow Srlverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about NOHOW.
The creators who tag @nohow on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nohow on Instagram, led by LEOPOLD | FASHION STYLIST (15.5k followers, 11.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLEOPOLD | FASHION STYLIST@styledbyleopold · INTL | Fashion style luxury Creator | 15.5k | 11.1% | 5 | Tagged @nohow |
06 · Competitors according to Gravity
Who NOHOW competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for NOHOW among Clothing brands in Italy. The closest is Spada, then GAS Jeans, Vanity, Il Lanificio, MSM STUDIO, IDLT.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Spadaspadaroma.com | |||||||
| GAS Jeansgasjeans.com | |||||||
| Vanityvanity-tagliecomode.it | |||||||
| Il Lanificioillanificio.com | |||||||
| MSM STUDIOmsmstudio.it | |||||||
| IDLTidltbasics.com |
07 · Company
The company behind NOHOW.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
NOHOW is a company based in Perugia, Italy, founded in 2013 according to LinkedIn, on a domain registered in March 2014. It employs about 13 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Perugia
- Founded
- 2013, per LinkedIn
- Domain registered
- 21 Mar 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 13 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nohowstyle.com · Shopify · EUR
- Catalogue
- 126 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about NOHOW
What people ask Google about NOHOW.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is NOHOW a legit company?
According to Gravity by Benchr, NOHOW is a brand based in Perugia, Italy: its website has existed since March 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 13 people on LinkedIn, it has 1,166,236 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
NOHOW reviews
Customers rate NOHOW 3.3 out of 5 on Trustpilot over 975 reviews, 39 of them in the last twelve months: 57% give five stars, 28% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does NOHOW sell?
NOHOW is an Italian shop that sells men's clothing, accessories, and shoes. The brand focuses on hand-made, limited edition, and Made in Italy products. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 17% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is NOHOW expensive?
NOHOW's best seller, SINGLE BREASTED COAT IN BEIGE, sells €149.00 on nohowstyle.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check nohowstyle.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does NOHOW have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: NOHOW advertises on Facebook and Instagram and on Google, where its offers often run. Check nohowstyle.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy NOHOW?
NOHOW sells on its own website, nohowstyle.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind NOHOW?
Gravity by Benchr records a company based in Perugia, Italy, founded in 2013 according to LinkedIn, on a domain registered in 2014, with 13 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is NOHOW doing well?
Not at the moment. Gravity by Benchr estimates about 83,700 visits to nohowstyle.com in September 2026, down 30% in a month and down 12% over three months. NOHOW ranks #126 of 5,997 Clothing brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does NOHOW use?
Gravity by Benchr identifies nohowstyle.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does NOHOW spend on Meta ads?
Gravity by Benchr does not publish a spend figure for NOHOW on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Italy?
Among Clothing brands in Italy in the Gravity by Benchr index, NOHOW ranks #126 of 5,997 by estimated traffic. Its closest competitors on the same market are Spada, GAS Jeans, Vanity, Il Lanificio and MSM STUDIO. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NOHOW.