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Brand page · Clothing · United States

Norma Kamali Top 5% worldwide Top 5% in United States Top 5% in Clothing Top 5% in Clothing in United States
normakamali.com·🇺🇸 New York, United States· Shopify·Since 1998

Norma Kamali: 84.5k visits a month, 27 active Meta ads, Gravity score 593.

Norma Kamali — Norma Kamali is a fashion brand known for its innovative designs including the Sleeping Bag Coat and multipurpose wardrobes, with collections featuring ready-to-wear dresses, swimwear, outerwear, and accessories. In September 2026 normakamali.com drew an estimated 84.5k visits, down 28% on the month before. It ranks #1,764 of 97,158 Clothing brands in United States and holds a 2.0 Trustpilot rating over 19 reviews.

normakamali.com@normakamali 281kYouTube 2.2kFacebookLinkedIn 19.9kTrustpilot 2.0Meta Ad Library 27

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
84.5k
−28% vs. August 2026
Instagram followers
281k
4,308 posts · @normakamali
Trustpilot
2.0
19 reviews · 6 in 12 months
Meta ads
27
active · on Google since 2022
Products
11%
in stock · 7,121 collections
Rank in United States
#1,764
of 97,158 in Clothing
LinkedIn
19.9k
followers · 91 employees
Earned media value
€355.6k
per month, Instagram

Gravity score

593/ 1000 · 10 of 10 indicators rated
Brand Power610
Momentum606
Performance562

Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Norma Kamali is a fashion brand known for its innovative designs including the Sleeping Bag Coat and multipurpose wardrobes, with collections featuring ready-to-wear dresses, swimwear, outerwear, and accessories.

01 · Traffic

How much traffic Norma Kamali gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Norma Kamali drew an estimated 84.5k visits in September 2026, down 28% on the month before and up 10% over three months.

  • Worldwide#108,357of 4.5m sites · Top 5%
  • In United States#35,388of 1.2m sites · Top 5%
  • Clothing, worldwide#10,398of 459,295 brands · Top 5%
  • Clothing, United States#1,764of 97,158 brands · Top 5%
Monthly visitssource Sept 2026

84.5k

estimated visits in September

1 mo ▼ −28.2%4 mo ▲ +10.0%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Norma Kamali.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Norma Kamali holds 2.0 out of 5 on Trustpilot over 19 reviews, 6 of them in the last twelve months: 5% of customers give five stars and 89% one star. That volume places Norma Kamali in the top 50% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 20 Oct 2026
2.0TrustScore · 19 reviews · 6 in 12 months
Top 50% review volume
5 ★5%
4 ★0%
3 ★5%
2 ★0%
1 ★89%

Swimwear Store Clothing Store Activewear Store Women's Clothing Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Norma Kamali sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Norma Kamali sells on Shopify, 11% of its catalogue in stock. The best seller is BOOT PANT, at US$175.00, followed by DIANA GOWN and SPAT LEGGING.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Dresses15%
Swimwear8%
Clothing Tops7%
Outerwear7%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing92%
Clothing Accessories4%
Jewelry2%
Shoes1%
Handbags, Wallets & Cases1%

The dominant category places Norma Kamali in its comparison group.

Prices and ratingsstore data
Average rating
4.74 / 5
Rated products
2% of the catalogue
In stock
11%
Upper price quartile
US$235.00
Currency
USD

05 · Influencers

Who talks about Norma Kamali.

The creators who tag @normakamali on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @normakamali on Instagram, led by Faddy Magazine USA (62.1k followers, 0.1% engagement).

Influencersaccounts tagging @normakamali · Instagram
AccountProfileFollowersEngagementTagsRelationship
FFaddy Magazine USA@faddy_magazine_usa · 🇺🇸 USFashion style luxury Creator62.1k0.1%6Tagged @normakamali
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Norma Kamali competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Norma Kamali among Clothing brands in United States. The closest is Khy, then ASTA RESORT, RESA, MILLY, EUG Fashion, Selvi.

CompetitorsClothing · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Khykhy.com
ASTA RESORTastaresort.com
RESAshop-resa.com
MILLYmilly.com
EUG Fashioneugfashion.com
Selviselvithelabel.com
Competitors Gravity finds for Norma Kamali. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Norma Kamali with Khy

07 · Company

The company behind Norma Kamali.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Norma Kamali is a company based in New York, United States, founded in 1967 according to LinkedIn, on a domain registered in August 1998. It employs about 91 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · New York
Founded
1967, per LinkedIn
Domain registered
2 Aug 1998
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
91 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
normakamali.com · Shopify · USD
Catalogue
7,121 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Norma Kamali

What people ask Google about Norma Kamali.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Norma Kamali legit or a scam?

According to Gravity by Benchr, Norma Kamali is a brand based in New York, United States: its website has existed since August 1998, it sells on a Shopify store, it employs 91 people on LinkedIn, it has 281,304 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Norma Kamali?

Customers rate Norma Kamali 2.0 out of 5 on Trustpilot over 19 reviews, 6 of them in the last twelve months: 5% give five stars, 89% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Norma Kamali known for?

Norma Kamali is a fashion brand known for its innovative designs including the Sleeping Bag Coat and multipurpose wardrobes, with collections featuring ready-to-wear dresses, swimwear, outerwear, and accessories. Gravity by Benchr classifies it under Clothing, with Dresses making up 15% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Norma Kamali cost?

Norma Kamali's best seller, BOOT PANT, sells US$175.00 on normakamali.com. 11% of the catalogue is in stock. Gravity does not track prices daily: check normakamali.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Norma Kamali promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Norma Kamali advertises on Facebook and Instagram and on Google, where its offers often run. Check normakamali.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Norma Kamali?

Norma Kamali sells on its own website, normakamali.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Norma Kamali?

Gravity by Benchr records a company based in New York, United States, founded in 1967 according to LinkedIn, on a domain registered in 1998, with 91 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Norma Kamali growing?

Yes. Gravity by Benchr estimates about 84,500 visits to normakamali.com in September 2026, down 28% in a month and up 10% over three months. Norma Kamali ranks #1,764 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Norma Kamali use?

Gravity by Benchr identifies normakamali.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since December 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Norma Kamali spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Norma Kamali on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in United States?

Among Clothing brands in United States in the Gravity by Benchr index, Norma Kamali ranks #1,764 of 97,158 by estimated traffic. Its closest competitors on the same market are Khy, ASTA RESORT, RESA, MILLY and EUG Fashion. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Norma Kamali.