Brand page · Vehicle Parts & Accessories · Germany

North Sails Top 1% worldwide Top 1% in Germany Top 1% in Vehicle Parts & Accessories Top 5% in Vehicle Parts & Accessories in Germany
northsails.com·🇩🇪 Dortmund, Germany· Shopify·Since 1995

North Sails: 280k visits a month, 5 active Meta ads, Gravity score 451.

North Sails — North Sails is the world's largest and leading sailmaker, building sails, apparel and water sports products that inspire people to experience the ocean. In September 2026 northsails.com drew an estimated 280k visits, down 40% on the month before. It ranks #8 of 779 Vehicle Parts & Accessories brands in Germany and holds a 1.5 Trustpilot rating over 61 reviews.

northsails.com@northsails 279kFacebookLinkedIn 47.4kTrustpilot 1.5Meta Ad Library 5

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
280k
−40% vs. August 2026
Instagram followers
279k
6,224 posts · @northsails
Trustpilot
1.5
61 reviews · 21 in 12 months
Meta ads
5
active · on Google since 2023
Products
97%
in stock · 526 collections
Rank in Italy
#8
of 779 in Vehicle Parts & Accessories
LinkedIn
47.4k
followers · 1,145 employees
Earned media value
€128.7k
per month, Instagram

Gravity score

451/ 1000 · 10 of 10 indicators rated
Brand Power412
Momentum487
Performance453

Percentiles within 65 peers: Vehicle Parts & Accessories brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

North Sails is the world's largest and leading sailmaker, building sails, apparel and water sports products that inspire people to experience the ocean.

01 · Traffic

How much traffic North Sails gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

North Sails drew an estimated 280k visits in September 2026, down 40% on the month before and up 3% over three months.

  • Worldwide#39,713of 4.5m sites · Top 1%
  • In Italy#1,024of 138k sites · Top 1%
  • Vehicle Parts & Accessories, worldwide#557of 167,964 brands · Top 1%
  • Vehicle Parts & Accessories, Italy#8of 779 brands · Top 5%
Monthly visitssource Sept 2026

280k

estimated visits in September

1 mo ▼ −40.1%4 mo ▲ +2.8%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about North Sails.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

North Sails holds 1.5 out of 5 on Trustpilot over 61 reviews, 21 of them in the last twelve months: 15% of customers give five stars and 77% one star. That volume places North Sails in the top 40% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 20 Oct 2026
1.5TrustScore · 61 reviews · 21 in 12 months
Top 40% review volume
5 ★15%
4 ★2%
3 ★2%
2 ★5%
1 ★77%

Sailing Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What North Sails sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

North Sails sells on Shopify, 97% of its catalogue in stock. The best seller is T-shirt with logo patch, at €17.50, followed by T-shirt with logo patch and T-shirt with maxi logo print.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Watercraft Parts & Accessories10%
Outerwear0%
Baby & Children's Clothing0%
Sporting Goods0%

Share of the catalogue by product family.

Activity mixdominant: Vehicle Parts & Accessories
Vehicle Parts & Accessories55%
Clothing35%
Clothing Accessories4%
Outdoor Recreation3%
Shoes1%

The dominant category places North Sails in its comparison group.

Prices and ratingsstore data
Average rating
4.79 / 5
Rated products
10% of the catalogue
In stock
97%
Upper price quartile
US$1,365.61
Currency
EUR

05 · Influencers

Who talks about North Sails.

The creators who tag @northsails on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @northsails · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who North Sails competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for North Sails among Vehicle Parts & Accessories brands in Germany. The closest is musto.com, then hellyhansen.com, sailracing.com, OrangeMarine, Force 4 Chandlery, Marine Super Store.

CompetitorsVehicle Parts & Accessories · Germany · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
musto.commusto.com
hellyhansen.comhellyhansen.com
sailracing.comsailracing.com
OrangeMarineorange-marine.com
Force 4 Chandleryforce4.co.uk
Marine Super Storemarinesuperstore.com
Competitors Gravity finds for North Sails. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare North Sails with musto.com

07 · Company

The company behind North Sails.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

North Sails is a company based in Dortmund, Germany, founded in 1957 according to LinkedIn, on a domain registered in June 1995. It employs about 1,145 people and is listed at m_and_a stage.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇩🇪 Germany · Dortmund
Founded
1957, per LinkedIn
Domain registered
13 Jun 1995
Share capital
Data not available
Status
was_acquired
President
Data not available
Activity code
Data not available
Employees
1,145 on LinkedIn · 1,001-5,000
FundingGravity index, Nov 2026
Funding stage
M and a · last deal: debt financing
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
northsails.com · Shopify · EUR
Catalogue
526 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about North Sails

What people ask Google about North Sails.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is North Sails legit?

According to Gravity by Benchr, North Sails is a brand based in Dortmund, Germany: its website has existed since June 1995, it sells on a Shopify store, it employs 1,145 people on LinkedIn, it has 278,717 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

North Sails reviews

Customers rate North Sails 1.5 out of 5 on Trustpilot over 61 reviews, 21 of them in the last twelve months: 15% give five stars, 77% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is North Sails known for?

North Sails is the world's largest and leading sailmaker, building sails, apparel and water sports products that inspire people to experience the ocean. Gravity by Benchr classifies it under Vehicle Parts & Accessories, with Watercraft Parts & Accessories making up 10% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

North Sails prices: how much is it?

North Sails' best seller, T-shirt with logo patch, sells €17.50 on northsails.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check northsails.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a North Sails discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: North Sails advertises on Facebook and Instagram and on Google, where its offers often run. Check northsails.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy North Sails?

North Sails sells on its own website, northsails.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns North Sails?

Gravity by Benchr records a company based in Dortmund, Germany, founded in 1957 according to LinkedIn, on a domain registered in 1995, with 1,145 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is North Sails growing?

Yes. Gravity by Benchr estimates about 279,700 visits to northsails.com in September 2026, down 40% in a month and up 3% over three months. North Sails ranks #8 of 779 Vehicle Parts & Accessories brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does North Sails use?

Gravity by Benchr identifies northsails.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

What is North Sails' ad budget?

Gravity by Benchr does not publish a spend figure for North Sails on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Vehicle Parts & Accessories brands in Germany?

Among Vehicle Parts & Accessories brands in Germany in the Gravity by Benchr index, North Sails ranks #8 of 779 by estimated traffic. Its closest competitors on the same market are musto.com, hellyhansen.com, sailracing.com, OrangeMarine and Force 4 Chandlery. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with North Sails.